Think Secret claims that Steve Jobs will announce the addition of a movie rental service to the iTunes Music Store during his keynote speech at the Worldwide Developers Conference on August 7.
MacRumors reported last month that movie studios had mixed feelings about Steve Jobs, some regarding him as a friend and some as a foe, and Think Secret's report indicates that the studios have won this negotiation round, limiting movies to rentals instead of outright purchases, with playback limited either by number of viewings or by an expiration date.
Deals with Walt Disney Studios, Universal Studios, Paramount Pictures, and Warner Brothers Pictures are said to be complete, with others in progress.
Apple's decision to implement a rental model for movies is a major departure for the company and Mr. Jobs. Apple had been trying for months to persuade the movie studios that the a-la-carte model of buying individual titles, as the iTunes Music Store offers with music, was the way to go. The studios, however, has been fixed on offering only a subscription or rental-based model.
Apple today announced the "HomeView," an all-new kind of smart home hub featuring a 7-inch Liquid Retina display and Siri AI.
Apple's senior vice president of Worldwide Marketing Greg Joswiak said:
Apple HomeView is designed to be shared by everyone in the home yet feel completely personal to each user. It recognizes your face to shift from a household screen to your own experience,...
Tuesday October 13, 2026 6:08 am PDT by Joe Rossignol
Apple today announced the fourth-generation Apple TV 4K, with key features including an A19 chip, Siri AI support, an updated Siri Remote that has Find My support with Precision Finding, built in far-field microphones, support for surround sound with four HomePods in front and rear pairs, and more.
The A19 chip in the new Apple TV 4K delivers up to 50% faster CPU performance and up to twice...
Tuesday October 13, 2026 9:39 am PDT by Joe Rossignol
MacRumors was first to reveal the name "HomeView" last week, after discovering a trademark filing from a secretive shell company that we correctly suspected was linked to Apple.
Apple was likely behind a "homeOS" trademark filing as well, but the company ultimately decided to stick with generic "HomeView software" naming, just like it refers to the HomePod's operating system as "HomePod...
Apple's first foldable iPhone, with a book-style design featuring a 5.4-inch outer display and a 7.6-inch inner display with a minimal crease down the middle.
