Dell Following Apple's Retail Example?
PCPro reports that Dell has announced plans to open two retail stores later this year. Dell has been successful as a direct (mail order) only operation which is claimed to be the most cost-effective.
The company has always insisted that retail stores would be loss making, but Apple's success in generating over $1bn worth of sales in a single quarter through its network of more than 100 stores appears to have presaged a change of heart.
Dell currently does operate 161 kiosks in shopping centers nationwide, but this retail initiative would open two 3000 square foot stores - one in Dallas, TX and another in New York. Customers will not be able to purchase Dell computers at the store, however. Instead, the stores will simply offer demos and sales staff to answer questions.
Dell's expansion, of course, will draw comparisons with Apple's retail expansion which has received a lot of media attention. Apple's 5th Avenue Store opened just last week to a long line of waiting customers.
Popular Stories
Apple has "started to record" its virtual September event, where it's expected to announce the upcoming iPhone 14 lineup, the Apple Watch Series 8, and a new "rugged" Apple Watch model, according to Bloomberg's Mark Gurman. Writing in his latest Power On newsletter, Gurman says the event, which is expected to take place in the early part of September, is already under production, implying...
The standard 41mm and 45mm models of the Apple Watch Series 8 will feature the same design as the Apple Watch Series 7, according to Twitter user @ShrimpApplePro, who was first to reveal that iPhone 14 Pro models would feature a new pill-and-hole display.
Titanium will not be an option for the standard Apple Watch Series 8 models either, according to @ShrimpApplePro, but Bloomberg's Mark...
The iPhone 14 and iPhone 14 Pro models are rumored to be available in a refreshed range of color options, including an all-new purple color. Most expectations about the iPhone 14 lineup's color options come from an unverified post on Chinese social media site Weibo earlier this year.
Overall, the iPhone 14 and iPhone 14 Pro's selection of color options could look fairly similar to those of the ...
With the fifth beta of iOS 16, Apple has updated the battery icon on iPhones with Face ID to display the specific battery percentage rather than just a visual representation of battery level. The new battery indicator is available on iPhone 12 and iPhone 13 models, with the exception of the 5.4-inch iPhone 12/13 mini. It is also available on the iPhone X and the iPhone XS. Battery percent...
The camera bump on the upcoming iPhone 14 Pro Max is expected to be the largest rear lens housing Apple has ever installed on its flagship smartphones, and a new photo offers a rare glimpse at just how prominent it is compared to Apple's predecessor device.
iPhone 14 Pro Max dummy (left) vs iPhone 13 Pro Max All iPhone 14 models are expected to see upgrades to the Ultra Wide camera on the...
A new rumor claims that the next-generation 12.9-inch and 11-inch iPad Pro will feature a new four-pin Smart Connector, an update from the current three-pin connector in the iPad Pro.
The rumor from Mac Otakara, citing "reliable sources," says that the next iPad Pro, expected to debut possibly as soon as this fall, will feature a new Smart Connector that has four-pins rather than three. The...
