The ads, filmed by Errol Morris, had reportedly already gone into production. 60 individuals who responded to Apple's call for iPod-related Switch stories were reportedly flown out to L.A. and interviewed on camera. ThinkSecret reports there were disagreements between Apple and Morris on the direction of the campaign:
Nevertheless, it came as a surprise to many parties involved when word arrived late Wednesday that Apple had officially abandoned the new Switch campaign for good.
Apple reportedly had invested a significant amount of money into this campaign already. No word on what direction Apple is going to take at this point with regard to advertising.
Google today announced that Waze is getting a handful of new features, including some Gemini-powered personalization enhancements for Conversational Reporting.
Conversational Reporting already uses Gemini when users report traffic incidents like slowdowns, but now you can use it to suggest map updates like road closures or outdated addresses. Saying something like "The road is closed here"...
Apple's M7 Ultra chip coming in 2028 is designed to support up to 1.5TB of unified memory, according to Bloomberg's Mark Gurman. However, whether such a configuration is offered may depend on the state of the ongoing memory chip shortage.
In 2019, Apple released an Intel-based Mac Pro with up to 1.5TB RAM....
Ever since the Mac switched from Intel processors to Apple silicon starting in 2020, each generation of M-series chips has included higher-end Pro and Max variants. If a recent report proves to be accurate, though, that streak will be coming to an end.
According to Bloomberg's Mark Gurman, Apple will be releasing a regular M6 chip, but it has no plans to offer higher-end M6 Pro and M6 Max...
Apple's first foldable iPhone, with a book-style design featuring a ~5.5-inch outer display and a ~7.8-inch inner display with a minimal crease down the middle.
