Apple 'world's fastest' Claim...
CNet reports that the Council of Better Business Bureaus has recommended that Apple stop comparative performance claims with respect to the PowerMac G5.
Responding to a complaint initiated by Dell, the council "determined that the evidence provided by Apple did not provide a reasonable basis for its broad unqualified claims that its Power Mac G5 is 'the world's fastest, most powerful personal computer' and that it 'edged out the competition on integer.'"
The ad campaign has already been completed but Apple reportedly "will be mindful of NAD's views in its future advertising".
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Apple once developed "M2 Extreme" and "M3 Extreme" chips for the Mac Pro, but it decided not to release them, according to Bloomberg's Mark Gurman. He first reported on this topic in 2022, and he touched on it again in his Power On newsletter today.
"Extreme" chips would have had twice as many CPU and GPU cores as Apple's "Ultra" chips.
"The idea was to offer twice as many graphics and...
Apple developed two Mac Pro models in recent years that never made it to market, according to Bloomberg's Mark Gurman.
In his latest "Power On" newsletter, Gurman revealed that Apple internally developed two unreleased Mac Pro projects codenamed J170 and J190 before ultimately discontinuing the machine altogether.
As for new Mac Pro hardware, there were two additional models developed by...
It is now mid-July, and that means the iPhone 18 Pro and iPhone 18 Pro Max are now just two months away. The devices are expected to look similar to the iPhone 17 Pro and iPhone 17 Pro Max, but there will still be many year-over-year changes, with rumored features including a smaller Dynamic Island, 5G via satellite, and more.
Apple is expected to unveil the iPhone 18 Pro, iPhone 18 Pro Max, ...
