Apple Gains Marketshare in Broadcast Market
Trendwatch published a "Fast Fact" today indicating that Apple's marketshare is up in the broadcast market:
26% of U.S. broadcast stations and cable systems use Apple computers as their primary system for editing/production workstations.
This is reportedly up 8% from just one year ago.
With a rush of well received new products over the past few years, Apple has certainly gained mindshare. Marketshare may be following. In September it was reported that Apple had gained 2 Percentage Points in laptops, and there's been speculation that Apple may make strides in Education this year.
Of interest, in a recent poll most Mac users feel that Apple's ideal marketshare would fall between 10 and 40%.