Analysts Predict Flat iPad Sales for Q3 2014, Slight Increase in iPhone Sales - MacRumors
Skip to Content

Analysts Predict Flat iPad Sales for Q3 2014, Slight Increase in iPhone Sales

Six months after the launch of the iPhone 5s, iPhone 5c, iPad Air and Retina iPad mini, analysts are expecting a slight rise in iPhone sales from last year, with little growth in sales of the iPad, according to new reports from Philip Elmer-Dewitt of Fortune.

Q3 2014 iPhone sales estimates from 15 Wall Street professionals and 11 amateurs range from 31.8 million to 42 million, averaging 35.88 million. During the year-ago quarter, Apple saw 31.24 million iPhone sales, and the estimated year-over-year change is 4.64 million or 14.85 percent growth.

iphonesales
Q3 2014 iPad sales estimates from the 26 analysts range from 12.3 million to 16 million, averaging 14.43 million. During the year-ago quarter, Apple saw 14.62 million iPad sales, and the estimated year-over-year change is -0.19 million, or a slight -1.27 percent decline, which may not be as dramatic as the dip in sales during Q2 2014.

ipadsales

Did sales bounce back in Q3? The 26 analysts Fortune polled are almost evenly divided on the question, with slightly more expecting iPad sales to be lower this quarter than they were the same quarter last year.

The average estimate -- 14.35 million -- suggests that iPad sales were down sequentially and flat year over year. But behind that average is a rather wide range, from a high of 16 million (submitted by Asymco's Horace Dediu and Hilliard's Stephen Turner) to a low of 12.26 million (from Canaccord's T. Michael Walkley).

Thus far in 2014, Apple has not released new iPad or iPhone models. The company is expected to launch several new devices in the fall, however, including the iPhone 6 and updated models of the iPad Air and iPad mini with Retina Display, which will lead to much stronger sales later in the year.

Apple will announce its earnings for the third fiscal quarter (second calendar quarter) of 2014 on Tuesday, July 22. The earnings release is posted just after 4:30 PM ET following the close of regular stock trading, and the conference call is scheduled to follow at 5:00 PM Eastern / 2:00 PM Pacific.

Popular Stories

iphone duo standby

Apple Retail Staff Told to Warn Against iPhone Duo Walk-In Purchases

Saturday October 17, 2026 2:30 pm PDT by
Some Apple retail employees have been told to warn customers against visiting to purchase an iPhone Duo without a pre-order on Friday, October 23. Apple Store employees told MacRumors that they have been advised that there will likely be no iPhone Duo stock available for walk-in purchases on launch day. Staff have been instructed to discourage customers without pre-orders from coming in...
iPhone Handoff Feature

Verizon Will Charge $10 a Month for iPhone Handoff

Friday October 16, 2026 4:37 pm PDT by
Verizon plans to charge customers $10 per month for the iPhone Handoff feature that Apple added in iOS 27. iPhone Handoff allows one phone number to be shared across two separate iPhones. Pricing was included in Verizon's iPhone Duo announcement today, with the carrier confirming iPhone Handoff will work with the iPhone Duo and the iPhone 18 Pro models. Verizon will support iPhone Handoff,...
Black Apple Event Logo

Apple Now Inviting Media to October 28 'Launch Experience'

Thursday October 15, 2026 4:13 am PDT by
Apple has begun inviting selected members of the media to a product launch experience in Los Angeles on Wednesday, October 28, according to Bloomberg's Mark Gurman. In a post on X, Gurman described the gathering as an "all-day product launch experience" for touchscreen MacBooks, a new iPad mini, and Macs equipped with M6 chips. Gurman previously reported that Apple would introduce the...

Top Rated Comments

160 months ago
I prefer to get my investment advice from someone with a proven track record.
Score: 21 Votes (Like | Disagree)
160 months ago
iPad's big problem right now is its OS. iOS is showing major signs of problems at this point, particularly for a large device that has aspirations to be a productivity device, and not just an e-reader, game playing, facetime device. It's not even clear if Apple themselves are optimizing their OS for the thing. Look at how awkward iOS7 was on it.
Agreed. iOS is the problem. That's why high-end productivity tablets running Android and Windows are doing so well and why Samsung's profits are up... oh wait, maybe you should sit down and think for a while before posting.
Score: 17 Votes (Like | Disagree)
160 months ago
iPad's big problem right now is its OS. iOS is showing major signs of problems at this point, particularly for a large device that has aspirations to be a productivity device, and not just an e-reader, game playing, facetime device. It's not even clear if Apple themselves are optimizing their OS for the thing. Look at how awkward iOS7 was on it.

It is fairly common these days (caveat: in my circles) to see people look at their tablets and go 'I don't really know why I bought this', and go back to their phone or computer.

My children love them, as they get to play some fun and educational games on their iPads. I love reading on them. But for what Apple is charging for them, it is hard not to see the value proposition in something like the Kindle Fire line for *that* purpose.

But I'm heavily tied into the Apple ecosystem, so we won't be switching. We won't be buying a new one for some time (if ever) however.
Score: 11 Votes (Like | Disagree)
rdlink Avatar
160 months ago
Agreed. iOS is the problem. That's why high-end productivity tablets running Android and Windows are doing so well and why Samsung's profits are up... oh wait, maybe you should sit down and think for a while before posting.

You just don't get it, do you?

He and his four friends find no use for the iPad, so the other 70+ million people who bought one over the last year are just an anomaly. He can't figure out how to be productive with one, so surely nobody else has. They're all just sitting in a desk drawer somewhere, because none of these people can figure out a productive way to use it for business:

http://www.apple.com/ipad/business/profiles/

And these guys haven't figured out how to use it to educate:

http://www.apple.com/education/ipad/teach-with-ipad/

And these artists haven't a clue how to make it productive:

http://blogs.computerworld.com/16776/six_reasons_ipad_is_a_productivity_tool

Yeah, iOS is such an issue...
Score: 10 Votes (Like | Disagree)
einsteinbqat Avatar
160 months ago
Lost me at the title’s very first word.
Score: 8 Votes (Like | Disagree)
IJ Reilly Avatar
160 months ago
Here we go again with the "professional" vs. "amateur" analysts.

The correct distinction is between affiliated and unaffiliated analysts. A person isn't an "amateur" simply because they practice their profession freelance.
Score: 6 Votes (Like | Disagree)
Latest Stories
Apple Retail Staff Told to Warn Against iPhone Duo Walk-In Purchases
Apple Retail Staff Told to Warn Against iPhone Duo Walk-In Purchases
16 hours ago
Apple Hires Former Meta Lawyer to Oversee Global Litigation
Apple Hires Former Meta Lawyer to Oversee Global Litigation
18 hours ago
Top Stories: Apple HomeView, New Apple TV and HomePod mini, and Sold-Out iPhone Duo
Top Stories: Apple HomeView, New Apple TV and HomePod mini, and Sold-Out iPhone Duo
1 day ago
Verizon Will Charge $10 a Month for iPhone Handoff
Verizon Will Charge $10 a Month for iPhone Handoff
2 days ago
Apple Calls iPhone Duo Demand 'Extraordinary' After Orders Slip to 2027
Apple Calls iPhone Duo Demand 'Extraordinary' After Orders Slip to 2027
2 days ago
New App Store Rules Target AI Deepfakes and Nudify Apps
New App Store Rules Target AI Deepfakes and Nudify Apps
2 days ago
Didn't Pre-Order Apple's HomeView? Here's How Long the Wait is Now
Didn't Pre-Order Apple's HomeView? Here's How Long the Wait is Now
2 days ago
Apple's $79 iPhone Duo Case Sticks On With Adhesive
Apple's $79 iPhone Duo Case Sticks On With Adhesive
2 days ago
Apple TV 4K and HomePod Mini Price Increases 'Much More Striking' Than New Features
Apple TV 4K and HomePod Mini Price Increases 'Much More Striking' Than New Features
2 days ago
The MacRumors Show: Was HomeView Worth the Wait?
The MacRumors Show: Was HomeView Worth the Wait?
2 days ago
Apple Refers to HomeView as 'HomePodDevice' in Legal Document
Apple Refers to HomeView as 'HomePodDevice' in Legal Document
2 days ago
Apple Pre-Orders Kick Off With First Discounts on HomeView and Apple TV 4K
Apple Pre-Orders Kick Off With First Discounts on HomeView and Apple TV 4K
2 days ago
Developers Question Scope of Potential Apple Antitrust Settlement
Developers Question Scope of Potential Apple Antitrust Settlement
2 days ago
iPhone Duo Resold for $5,000 on eBay After Selling Out
iPhone Duo Resold for $5,000 on eBay After Selling Out
2 days ago
Massive Discounts Hit 2026 MacBook Pro With Up to $800 Off
Massive Discounts Hit 2026 MacBook Pro With Up to $800 Off
2 days ago
iPhone Duo is Sold Out for Christmas as Shipping Estimates Slip to 2027
iPhone Duo is Sold Out for Christmas as Shipping Estimates Slip to 2027
2 days ago
Didn't Pre-Order an iPhone Duo Yet? Wait Times Are Significant Now
Didn't Pre-Order an iPhone Duo Yet? Wait Times Are Significant Now
2 days ago
First Apple TV 4K Pre-Order Discount Arrives at Amazon
First Apple TV 4K Pre-Order Discount Arrives at Amazon
2 days ago
iPhone Duo Pre-Order Deals: The Best Carrier Offers From AT&T and T-Mobile
iPhone Duo Pre-Order Deals: The Best Carrier Offers From AT&T and T-Mobile
2 days ago
iPhone Duo Now Available to Pre-Order From Apple
iPhone Duo Now Available to Pre-Order From Apple
2 days ago
iPhone 18 Pro vs. iPhone Duo Buyer's Guide: Which Should You Choose?
iPhone 18 Pro vs. iPhone Duo Buyer's Guide: Which Should You Choose?
2 days ago
Apple Store Down Ahead of iPhone Duo Pre-Orders
Apple Store Down Ahead of iPhone Duo Pre-Orders
2 days ago
Oops, Apple's Website Just Hinted at iPad Mini 8
Oops, Apple's Website Just Hinted at iPad Mini 8
3 days ago
OLED MacBook Pro Won't Get M7 Chips Until Late 2027
OLED MacBook Pro Won't Get M7 Chips Until Late 2027
3 days ago
Apple Pledged $25 Million to Trump's White House Ballroom
Apple Pledged $25 Million to Trump's White House Ballroom
3 days ago
Touchscreen MacBook Pro Could Launch on November 6
Touchscreen MacBook Pro Could Launch on November 6
3 days ago
New Withings Users Must Pay $99/Year for Apple Health Syncing
New Withings Users Must Pay $99/Year for Apple Health Syncing
3 days ago
Meta and Apple Bring Muse Spark Open AI Model to Mac Studio
Meta and Apple Bring Muse Spark Open AI Model to Mac Studio
3 days ago
iPad Mini 8: Apple Has Tested Both 60Hz and 120Hz ProMotion Displays
iPad Mini 8: Apple Has Tested Both 60Hz and 120Hz ProMotion Displays
3 days ago
Apple TV 4K 2022 vs. 2026 Buyer's Guide: All Differences Compared
Apple TV 4K 2022 vs. 2026 Buyer's Guide: All Differences Compared
3 days ago