New Apple TV Not Imminent Despite $25 Gift Card Promotion

Friday February 28, 2014 3:01 PM PST by Juli Clover
Earlier today, reports indicated Apple's $25 gift card with the purchase of an Apple TV promotion could be an effort to clear out stock ahead of an imminent updated Apple TV launch, but notable Apple journalist Jim Dalrymple has said that is not the case.

According to one of his famous "Nope" posts, Apple does not have plans to release a new Apple TV in the immediate future. Specifically, Dalrymple clarified to MacRumors that the company is not on the verge of launching a revamped Apple TV next week, but he does not appear to refute reports suggesting a redesigned box could come in later in the year, possibly ahead of Apple's Worldwide Developers Conference.

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While the promotion led to some chatter about an immediate Apple TV product launch, the majority of Apple TV reports over the course of the last month or two have pointed towards a revamped Apple TV that might be revealed at some point in March or April. Bloomberg has suggested the new Apple TV could be revealed in April with a launch coming later in the year, while the Financial Times has just released a similar report pointing towards a launch ahead of WWDC in June.

Though an updated Apple TV will not come in the immediate future, a launch later in the year has not been ruled out. It is clear that Apple is working on some kind of update to the product, with rumors hinting at the new Apple TV gaining gaming support and possibly a full App Store.

Related roundup: Apple TV

Top Rated Comments

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10 months ago

Nope means nope. :(


Yup.
Rating: 6 Votes
10 months ago
Nope means nope. :(
Rating: 4 Votes
10 months ago

It's very sad to see Apple put their name on such a mediocre product. They should make it decent or take it out of the market, and immediately. Just yesterday I was using Youtube on Apple TV and I had to select the letters by going up/down/left/ritght with the controller, and it felt like I was going back to the early 90s, adding my name to the high score of older arcade games. And even those were more advanced.


Have you not learned to use the virtual keyboard on your iPhone or iPad Remote App to enter movie names? Apple may be a great company, but even Apple can't fix stupid.
Rating: 2 Votes
10 months ago

Why should a non-employee be the person to make these statements?


Because he knows. And has an awesome beard.
Rating: 1 Votes
10 months ago
I am waiting for the new one like everyone. But I'm taking my old one to use in my classroom with the students. So I went to Best Buy and got them to match Apples promotions.
Rating: 1 Votes

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