iphone camera icon1Forbes notes that Apple's longtime camera sensor supplier for its iOS devices, OmniVision Technologies, today offered remarkably weak guidance for the current quarter, suggesting that Apple may indeed have shifted camera orders for the iPhone 5 to Sony.

For FY [Q2], the company sees revenue of $255 million to $275 million, and non-GAAP profits of 52-64 cents a share, well short of the Street consensus at $306.4 million and 82 cents.

The company gave no explanation in the release for the weak forecast; I would note that there has recently been speculation that the company may have lost some of its Apple business to Sony.

Reports dating back over a year have been going back and forth over whether OmniVision or Sony would be the camera supplier for the iPhone 5. As of early June, reports claimed that both companies would be supplying 8-megapixel camera sensors for the iPhone 5, but with OmniVision shouldering 90% of the load. But just a month later, an analyst claimed that production difficulties at OmniVision had resulted in the camera sensors destined for the iPhone 5 failing to meet Apple's required yield rate. As a result, Apple was said to be planning to shift to Sony for the bulk of its iPhone 5 camera sensor orders.

Top Rated Comments

monoskier Avatar
165 months ago
Steve Jobs loves competition and he has taken shots at Sony in the past in comparing the iPhone to the Nintendo re: game content. He is not about to hand his competitor a lucrative contract to make Sony parts for an Apple product. This is just insane speculation and Jobs knows that companies like Sony are waiting to eat his lunch.

I don't think Jobs would go with Sony when they are trying to come up with their own products to compete with Apple.

One word: Samsung
Score: 10 Votes (Like | Disagree)
wywern209 Avatar
165 months ago
Steve Jobs loves competition and he has taken shots at Sony in the past in comparing the iPhone to the Nintendo re: game content. He is not about to hand his competitor a lucrative contract to make Sony parts for an Apple product. This is just insane speculation and Jobs knows that companies like Sony are waiting to eat his lunch.

I don't think Jobs would go with Sony when they are trying to come up with their own products to compete with Apple.

just because steve jobs may have taken some shots at the gaming division doesn't mean that they won't make some deals with sony's camera division. a business does what it needs to do.
Score: 5 Votes (Like | Disagree)
andyplace Avatar
165 months ago
The sensor in the current iPhone does have some undesirables --

-- The megapixel count could be higher if they don't want to look inferior in spec comparisons to other phones, (yes, I know megapixels don't matter at all and its all about the sensor and pixel size, but to the average consumer they kind of do matter...)

-- The "green-blob" problem under fluorescent/halogen light

-- The thickness of the sensor itself prohibits making a skinnier phone

-- It is a part that is expected to receive an upgrade each year to something better
Score: 3 Votes (Like | Disagree)
wikus Avatar
165 months ago
this whole megapixel-count race is idiotic. the higher the pixel count, the more noise the sensor produces in images. what the hell is the point of throwing more megapixels into a sensor when most people never need anything more than 8mp, and thats being VERY generous too;

how often do ANY of you print 8x10s? Rarely? I thought so. Now how often do any of you print anything LARGER than 8x10? Almost nevet? Good. Now that you absolutely dont need 8x10s all that much and definitely not anything bigger than tha especially from a PHONE camera, all of you will be happy to know that a 6mp camera will print an 8x10 JUST FINE at approximately 240dpi, which, past 240dpi, the human eye begins to have trouble seeing differences (at 300dpi and up, its nearly impossible to tell).

So while so many of you are crying for higher resolution, none of you (or us) seriously need it. We'd be doing JUST FINE with a 2-4mp camera sensor as even 2mp will print a 4x6 fairly well (3 is perfect for 4x6).

I say; bring down the resolution to 3 megapixels. Enlarge the sensor @ 3mp to today's standard size (physically) and that will eliminate all heat/noise issues and we can all enjoy DECENT quality photographs, thus eliminating the need to have a secondary camera.
Score: 2 Votes (Like | Disagree)
theBB Avatar
165 months ago
How many people here need an i5 processor, or even an i3? Few? I thought so. Now how many people here would need an i7? Almost no-one. Good.
Fast processors are not required for most people. They just suck up loads of electricity and spit out heat.
All well and nice, except higher megapixel cameras do not necessarily have better quality. Often it is the opposite. In your example though, i7 is a better CPU than i5, which is better than i3.
Score: 1 Votes (Like | Disagree)
0098386 Avatar
165 months ago
this whole megapixel-count race is idiotic. the higher the pixel count, the more noise the sensor produces in images. what the hell is the point of throwing more megapixels into a sensor when most people never need anything more than 8mp, and thats being VERY generous too;

how often do ANY of you print 8x10s? Rarely? I thought so. Now how often do any of you print anything LARGER than 8x10? Almost nevet? Good. Now that you absolutely dont need 8x10s all that much and definitely not anything bigger than tha especially from a PHONE camera, all of you will be happy to know that a 6mp camera will print an 8x10 JUST FINE at approximately 240dpi, which, past 240dpi, the human eye begins to have trouble seeing differences (at 300dpi and up, its nearly impossible to tell).

So while so many of you are crying for higher resolution, none of you (or us) seriously need it. We'd be doing JUST FINE with a 2-4mp camera sensor as even 2mp will print a 4x6 fairly well (3 is perfect for 4x6).

I say; bring down the resolution to 3 megapixels. Enlarge the sensor @ 3mp to today's standard size (physically) and that will eliminate all heat/noise issues and we can all enjoy DECENT quality photographs, thus eliminating the need to have a secondary camera.

How many people here need an i5 processor, or even an i3? Few? I thought so. Now how many people here would need an i7? Almost no-one. Good.
Fast processors are not required for most people. They just suck up loads of electricity and spit out heat.
Score: 1 Votes (Like | Disagree)

Popular Stories

iPhone 15 Pro FineWoven

Apple Reportedly Stops Production of FineWoven Accessories

Sunday April 21, 2024 6:03 am PDT by
Apple has stopped production of FineWoven accessories, according to the Apple leaker and prototype collector known as "Kosutami." In a post on X (formerly Twitter), Kosutami explained that Apple has stopped production of FineWoven accessories due to its poor durability. The company may move to another non-leather material for its premium accessories in the future. Kosutami has revealed...
Provenance Emulator

PlayStation and SEGA Emulator for iPhone and Apple TV Coming to App Store [Updated]

Friday April 19, 2024 8:29 am PDT by
The lead developer of the multi-emulator app Provenance has told iMore that his team is working towards releasing the app on the App Store, but he did not provide a timeframe. Provenance is a frontend for many existing emulators, and it would allow iPhone and Apple TV users to emulate games released for a wide variety of classic game consoles, including the original PlayStation, SEGA Genesis,...
iOS 17 All New Features Thumb

iOS 17.5 Will Add These New Features to Your iPhone

Sunday April 21, 2024 3:00 am PDT by
The upcoming iOS 17.5 update for the iPhone includes only a few new user-facing features, but hidden code changes reveal some additional possibilities. Below, we have recapped everything new in the iOS 17.5 and iPadOS 17.5 beta so far. Web Distribution Starting with the second beta of iOS 17.5, eligible developers are able to distribute their iOS apps to iPhone users located in the EU...
maxresdefault

Apple Announces 'Let Loose' Event on May 7 Amid Rumors of New iPads

Tuesday April 23, 2024 7:11 am PDT by
Apple has announced it will be holding a special event on Tuesday, May 7 at 7 a.m. Pacific Time (10 a.m. Eastern Time), with a live stream to be available on Apple.com and on YouTube as usual. The event invitation has a tagline of "Let Loose" and shows an artistic render of an Apple Pencil, suggesting that iPads will be a focus of the event. Subscribe to the MacRumors YouTube channel for more ...
apple vision pro orange

Apple Vision Pro Customer Interest Dying Down at Some Retail Stores

Monday April 22, 2024 2:12 am PDT by
Apple Vision Pro, Apple's $3,500 spatial computing device, appears to be following a pattern familiar to the AR/VR headset industry – initial enthusiasm giving way to a significant dip in sustained interest and usage. Since its debut in the U.S. in February 2024, excitement for the Apple Vision Pro has noticeably cooled, according to Bloomberg's Mark Gurman. Writing in his latest Power On...