Creative Strategies


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Survey Finds Early Adopters of iPhone X Very Satisfied With All Features Except Siri

A survey conducted by research firm Creative Strategies last month has found that the iPhone X has a 97 percent customer satisfaction rate, primarily among early adopters of the smartphone in the United States, as noted by John Gruber. The total includes 85 percent of respondents who said they are "very satisfied" with the iPhone X, which Creative Strategies analyst Ben Bajarin said "is amongst the highest" he has ever seen "in all the customer satisfaction studies we have conducted across a range of technology products." 12 percent of respondents said they are "satisfied" with the iPhone X, while three percent were unsatisfied to various degrees. Of course, the higher the "very satisfied" responses, the better a product probably is. For perspective, research firm Wristly conducted a survey in 2015 that found the original Apple Watch also had a 97 percent overall customer satisfaction rate, but a lower 66 percent of respondents were "very satisfied." Apple CEO Tim Cook said the iPhone X has a 99 percent customer satisfaction rate on the company's first quarter earnings call, citing a study by 451 Research, but Creative Strategies said its own survey had a significantly higher number of respondents that led to a more balanced number with room for slight variance. Creative Strategies surveyed 1,746 respondents to be exact. The research firm informed MacRumors that respondents were profiled as early adopters based on a series of upfront questions about purchasing habits. On a feature-by-feature basis, the iPhone X saw very high satisfaction rates in all