Caffeine


'Caffeine' Articles

Former Apple Executives Launch New Social Gaming Broadcast Service 'Caffeine'

Two former Apple executives have today launched a new game broadcasting service called Caffeine, which allows users to watch and broadcast games and other entertainment on Mac, PC, and iPhone. In a press release, the company likened Caffeine to Amazon's Twitch platform, "only easier, safer, and more social." Caffeine was founded by Ben Keighran and Sam Roberts, a former product design lead for Apple TV and lead user experience designer for Apple, respectively. Other than games, Caffeine will be a "social broadcasting platform" with tools for entertainment as well as other artistic content, and is backed by $46 million in funding from Andreessen Horowitz and Greylock Partners “We're incredibly excited to be sharing more details on the pre-release version of Caffeine,” said Ben Keighran, CEO of Caffeine. “I left Apple to create a company that would fundamentally change the way we create, consume, share, and monetize live content. Our goal was to re-imagine every aspect of live broadcasting -- ignoring the good things we could do and focusing on the really great things instead. We are committed to building the best experience for creators, giving them everything they need, from the broadcasting software all the way through to how the audience discovers and enjoys their content. We have put together a world-class engineering and content team that will transform the way the world thinks about live broadcasting.” The company described Caffeine's interface as simple and straightforward to use, with "1-click easy" controls and no additional software required to stream