Mark Gurman
By MacRumors Staff
Mark Gurman Articles

Apple's 50th Anniversary Finale Revealed
Apple has been celebrating its upcoming 50th anniversary by hosting surprise performances and other events around the world over the past few weeks, and now Bloomberg's Mark Gurman has revealed details about the company's grand finale.
In a social media post, Gurman said Apple's celebrations will conclude this week with a finale at its Apple Park headquarters for employees.
A special...
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Apple Preparing 'Most Significant Overhaul in the iPhone's History'
Bloomberg's Mark Gurman has high expectations for Apple's first foldable iPhone.
In his Power On newsletter today, he said the foldable iPhone will be "the most significant overhaul in the iPhone's history."
"iPhone 4, iPhone 6 and iPhone X were clearly a big deal, but this is a whole new design," he said.
Like Samsung's Galaxy Z Fold 7, the foldable iPhone will reportedly open up like ...

iOS 27 Rumored to Feature All-New Siri App With 'Extensions' Feature
In his Power On newsletter today, Bloomberg's Mark Gurman discussed Apple's upcoming AI plans in more detail. As he reported last week, this will apparently include a Siri app with a so-called "Extensions" feature across iOS 27, iPadOS 27, and macOS 27.
With the Siri app, the report said that iPhone, iPad, and Mac users would be able to interact with Apple's assistant in both text and voice...

No Major Apple Watch Redesign Expected This Year
In addition to indicating that a new full-sized HomePod is in the works, and that the foldable iPhone will likely ship later than the iPhone 18 Pro models this year, Bloomberg's Mark Gurman today said he does not expect any major design changes for the next-generation Apple Watch models coming later this year.
Gurman revealed all of this information in a live Q&A call today on the Bloomberg...

New HomePod Expected Alongside Updated HomePod Mini and Apple TV
On a live Q&A call today, Bloomberg's Mark Gurman said Apple is planning to release a new full-sized HomePod alongside new HomePod mini and Apple TV models.
Gurman reiterated that updates to all three products are on hold until Apple releases its more personalized version of Siri later this year. The revamped assistant is expected to debut in iOS 27, which will be available in beta starting...

iOS 27 Siri Overhaul: Standalone App, New Design, Dynamic Island Integration and Ask Siri Button
Apple is testing a standalone Siri chatbot app for iOS 27, reports Bloomberg's Mark Gurman. Apple plans to debut a chatbot version of Siri that will compete with Claude and ChatGPT, and the new Siri could be accessible through a dedicated app.
Gurman previously said that Apple was not going to develop a standalone Siri app, but it appears plans have changed. It was not clear how the...

Gurman: Many of Apple's Latest Products Are 'As Incremental as Ever'
In his Power On newsletter over the weekend, Bloomberg's Mark Gurman opined that most of Apple's product announcements this month "were as incremental as ever."
For example, he said the latest AirPods Max being named "AirPods Max 2" is a "massive stretch" given the headphones received the H2 chip and little else.
AirPods Max 2 did gain many new features overall, including increased active ...

Apple Reportedly Working on 'Small Sensor for Managing Home Security'
Here's an interesting tidbit from Mark Gurman's profile of John Ternus for Bloomberg: Apple is apparently working on a smart home sensor.
The article said Ternus is leading development of a trio of new home products, including a tabletop robot with a swiveling screen, a smart home hub with Apple Intelligence and facial recognition, and "a small sensor for managing home security."
The...

Apple Reportedly Preparing 'Biggest Set of iPhone Revamps' Ever
Apple is working on "the biggest set of iPhone revamps in the product's history," according to the latest word from Bloomberg's Mark Gurman.
Specifically, he is referring to the long-rumored foldable iPhone, as well as an ambitious 20th-anniversary iPhone with a truly "edge-to-edge" design.
In an in-depth profile of Apple's hardware engineering chief John Ternus, who is widely considered...

Apple Considered Adding a Camera to the HomePod Years Ago
Apple considered launching a HomePod with a camera and additional sensors years before the upcoming "HomePad" device, Bloomberg's Mark Gurman reports.
In a detailed profile of Apple's hardware engineering chief John Ternus, Gurman revealed that Apple considered adding a camera and a more advanced array of sensors to the original HomePod, which was announced in 2017. Ternus apparently...

Apple Store External Storage Prices Spike Amid AI-Driven Shortage
Apple last week hiked the prices of external hard drives sold through its online store and retail locations, as noted by Bloomberg's Mark Gurman.
Writing in his latest Power On newsletter, Gurman said that Apple updated the pricing on several external drive offerings recently, and the increases are steep. For example, a SanDisk 4TB solid-state external drive that previously sold for around...

Apple to Celebrate 50th Anniversary With 'Elaborate' Party at Apple Park
Apple has been celebrating its upcoming 50th anniversary by hosting events around the world, and a grand finale will likely take place in California.
In an in-depth profile of Apple's hardware engineering chief John Ternus, who is widely viewed as the leading candidate to become Apple's next CEO, Bloomberg's Mark Gurman said the company is planning "an elaborate 50th birthday party" at its...

Apple CEO Candidate John Ternus is 'Well-Liked' and Helped Reverse 'Declining Product Quality'
In an in-depth article for Bloomberg Businessweek today, Mark Gurman profiled Apple's hardware engineering chief John Ternus, who is widely viewed as the leading candidate to become Apple's next CEO whenever Tim Cook decides to step down.
The article is very long, so we recommend reading it in full, but a few of the key takeaways are that Ternus is apparently "well-liked among Apple's...

iPad 12 With A18 Chip for Apple Intelligence is 'Still Coming This Year'
Apple has updated a wide range of products and accessories this month, but there is still no entry-level iPad 12 with Apple Intelligence support.
Fortunately, Bloomberg's Mark Gurman today said an iPad with an A18 chip for Apple Intelligence is "ready to go" and "still coming this year."
An earlier report from Macworld claimed that the iPad 12 will actually have an A19 chip.
No other...

New Apple TV and HomePod Mini Remain 'Ready' to Launch
Apple has unveiled nine new products this month, but the wait continues for the next-generation Apple TV 4K and HomePod mini models.
In his Power On newsletter today, Bloomberg's Mark Gurman said new versions of the Apple TV and HomePod mini have been "ready" since last year, but he reiterated that Apple has held off on releasing them until the more personalized version of Siri and other...

iOS 27 Will Reportedly Be Like Mac OS X Snow Leopard
In his Power On newsletter today, Bloomberg's Mark Gurman reiterated that iOS 27 will be similar to 2009's Mac OS X Snow Leopard, in the sense that one of Apple's biggest priorities is bug fixes for improved performance and stability.
During WWDC 2008's State of the Union, Apple showed a slide that said Mac OS X Snow Leopard had "0 new features," as it opted to focus on performance and...

Apple is Aiming to Add a System-Wide Liquid Glass Slider to iOS 27
In his Power On newsletter today, Bloomberg's Mark Gurman said the latest internal version of iOS 27 does not have major Liquid Glass design changes, but there might be a new system-wide setting for precisely adjusting the look of the interface.
iOS 26.1 lets you choose between "Clear" and "Tinted" options for Liquid Glass, with the "Tinted" look adding more opacity to user interface...

MacBook Neo 2 With a Touch Screen Has Gone From Yes to Maybe to No
A second-generation MacBook Neo with a touch screen has gone from a yes to a maybe to a no, according to rumors.
In his Power On newsletter today, Bloomberg's Mark Gurman said Apple has yet to decide whether to bring touch-screen support to any Macs beyond the next high-end MacBook Pro, which is expected to be released in late 2026 or early 2027.
A touch screen would slightly increase the ...

No Major Changes to Liquid Glass Expected Across iOS 27 and macOS 27
Apple's new Liquid Glass interface introduced across iOS 26, macOS Tahoe, and its other latest software platforms is apparently here to stay.
In his Power On newsletter today, Bloomberg's Mark Gurman said the latest internal versions of iOS 27 and macOS 27 do not have major Liquid Glass design changes. He also mentioned how Apple's new software design chief, Steve Lemay, was "a driving...

iPhone Fold to Feature iPad-Style Multitasking and Layouts
The upcoming foldable iPhone that Apple plans to debut this September will operate like a cross between an iPhone and an iPad, reports Bloomberg.
When the device is opened up, the UI will have an iPad-like layout that supports multitasking with two apps side-by-side. No iPhone to date has supported running multiple apps on the display at the same time, beyond simple picture-in-picture mode...















