Apple One Just Went Up in Price - MacRumors
Skip to Content

Apple One Just Went Up in Price

Apple One 16x9 2026As a result of Apple TV receiving a price increase today, the Apple One Individual plan has also gone up in price.

In the U.S., for example, the Apple One Individual plan now costs $21.95 per month, up from $19.95 per month. Apple One Family and Apple One Premier are not affected, but those plans already went up in price last month alongside an Apple Music price increase.

Today's Apple TV and Apple One price increases affect the U.S., Brazil, Chile, and Mexico only.

Popular Stories

Apple iCloud Plus expansion hero

iCloud+ Now Includes Apple TV, Apple Arcade, and Curated Apple Music Stations in Over 100 Countries

Tuesday September 15, 2026 1:43 am PDT by
Apple today announced a new subscription initiative that turns paid iCloud+ subscriptions into a broader services bundle in more than 100 countries. In select countries, Apple says every paid iCloud+ plan, including the cheapest 50GB tier, now includes Apple TV and Apple Arcade "at no additional cost," while family sharing extends the storage, TV and Arcade access to up to five people....
Apple One on Gradient

How to Get the New 3-Month Trial of Apple One Premier ($120 Value)

Thursday September 17, 2026 1:23 pm PDT by
Starting today, new and qualifying returning subscribers can get a free three-month Apple One trial with the purchase of any new iPhone, iPad, or Mac capable of running the latest iOS, iPadOS, or macOS versions from Apple or an Apple Authorized Reseller. For the three-month trial, you can choose from any of the available plans: Apple One Individual (normally $21.95 per month in the U.S.),...
Apple One on Gradient

Apple One Just Went Up in Price in These Countries

Monday October 5, 2026 9:43 am PDT by
Apple has raised the prices of the Apple One Family and Apple One Premier plans in select countries in Europe, with the company notifying affected subscribers via email starting today. The updated prices take effect immediately for new subscribers, while existing subscribers will see the increase applied on their next renewal date. Apple One Family has gone up in price in the following...

Top Rated Comments

6 weeks ago
Apple retail employee: "Sir, can I have a salary bump? It's been 3 years"

Manager: "No. Company cannot afford it right now."
Score: 20 Votes (Like | Disagree)
turbineseaplane Avatar
6 weeks ago

Apple is basically now a subscription company. It doesn’t seem to be a mainly hardware or software company any longer… just pivoted to using overpriced hardware/software to now push overpriced subscriptions like every other ens***ification company is doing out there these days.

None of the companies will stop this descent into subscription hell. Leaving the station is the only way out for individual customers at this point. And that’s sad.
This is the legacy of Tim Cook.

Forget everything else.
He took one of the best product companies in the world and converted it into a subscription and AD rag.

If one is only concerned with stock price, as many here seem to be, I guess that's great.

I hate it.
Score: 17 Votes (Like | Disagree)
6 weeks ago

As a family we're pretty entrenched into the Apple One services, so it'll take a bit to push us over the edge. But every hike makes me glance at the alternatives. It's really just a math problem, and so far I feel like I'm getting my money's worth out of the premium plan. The reality is that *everyone* is hiking their prices, so jumping ship doesn't necessarily save me any money. Yet.
Problem is, that Apple One is a pretty poor bundle, since you are being sold useless things or things that have better alternatives.

iCloud aside (which I think could be argued is the only decent offering in that pack), lets see:

Apple Music ---> alternatives include Spotify, which available in more places, along with Deezer, Pandora, etc. It all depends if you music is there. There's also iTunes for buying instead of "renting". I personally think that Apple Music lacks "features" that at this point should have been implemented long ago.

Fitness+ ---> An excuse of an app/service. Plenty of free options in the Internet which are better and probable more aligned with your goals

Apple TV ---> Unless you absolutely don't stream that much, it is the platform with the least content, someone might argue it has better quality, and for sure, I could give it that, but I'm pretty sure other platforms end up winning in variety alone, since at some point, you will end up having watched most of the stuff it offers.

Arcade ----> Apple and gaming are like water and oil. Kids might like it, but I think money could be better spent on a proper console or PC with actual games, rather than de-monetized mobile games. There's also GamePass if one doesnt wants to "buy" games. It doesnt helps its case that a lot of good games have gotten out of the service, and lately, shovelware has made its way in.

News+ -----> The worst of the bunch. As useless as Fitness+ is, but with the twist that it is a mess to use
Score: 15 Votes (Like | Disagree)
decimortis Avatar
6 weeks ago
I'm on a personal journey to rid myself of as many subscriptions as possible, which I understand isn't for everyone, but I find it fun to see just what I can live without and it's turned me into something of a minimalist. I also loved giving all these subscriptions the middle finger and waving good-bye. I'm down to only three subscriptions now: IPTV $79/year, Medical Lab Results App $10/year, and the lowest iCloud plan for $1.29/mth (CAD).
Again, not for everyone, but damn am I saving money.
Score: 12 Votes (Like | Disagree)
6 weeks ago
Apple is basically now a subscription company. It doesn’t seem to be a mainly hardware or software company any longer… just pivoted to using overpriced hardware/software to now push overpriced subscriptions like every other ens***ification company is doing out there these days.

None of the companies will stop this descent into subscription hell. Leaving the station is the only way out for individual customers at this point. And that’s sad.
Score: 11 Votes (Like | Disagree)
6 weeks ago
Subscription services should grandfather in loyal subscribers.
Score: 9 Votes (Like | Disagree)
Latest Stories
New Apple TV 4K and HomePod Mini 2 Pre-Orders Expected to Begin This Week
New Apple TV 4K and HomePod Mini 2 Pre-Orders Expected to Begin This Week
2 hours ago
New Apple TV 4K, HomeView, and HomePod Mini: 16 Details Just Leaked
New Apple TV 4K, HomeView, and HomePod Mini: 16 Details Just Leaked
9 hours ago
New Entry-Level iPad Not Expected Until Early 2027
New Entry-Level iPad Not Expected Until Early 2027
13 hours ago
Apple Plans Major iPhone Duo Retail Showcase, But Supply Will Be Limited
Apple Plans Major iPhone Duo Retail Showcase, But Supply Will Be Limited
14 hours ago
Apple TV 4K Getting A19 Chip and a Potentially Easier-to-Find Siri Remote
Apple TV 4K Getting A19 Chip and a Potentially Easier-to-Find Siri Remote
14 hours ago
New Mac Mini and Mac Studio Receive Up to $200 Price Cuts at Amazon
New Mac Mini and Mac Studio Receive Up to $200 Price Cuts at Amazon
15 hours ago
Apple HomeView Smart Hub to Ship in Mid-November in Four Colors
Apple HomeView Smart Hub to Ship in Mid-November in Four Colors
14 hours ago
New Apple TV 4K and HomePod Mini to Ship on October 30
New Apple TV 4K and HomePod Mini to Ship on October 30
15 hours ago
AirPods Max 2 Available for $429 in All Colors on Amazon
AirPods Max 2 Available for $429 in All Colors on Amazon
15 hours ago
Rumor: Apple to Announce New Partnership With ADT
Rumor: Apple to Announce New Partnership With ADT
1 day ago
AirPods 5 vs. AirPods 5 With Wireless Charging Case Buyer's Guide
AirPods 5 vs. AirPods 5 With Wireless Charging Case Buyer's Guide
2 days ago
Accessory Deals This Weekend: Save on TVs, Headphones, and Smart Home Gear
Accessory Deals This Weekend: Save on TVs, Headphones, and Smart Home Gear
2 days ago
Apple's All-New Home Hub Will Be Revealed October 13: What to Expect
Apple's All-New Home Hub Will Be Revealed October 13: What to Expect
2 days ago
Apple Announcing HomePod Mini 2 Next Week With These New Features
Apple Announcing HomePod Mini 2 Next Week With These New Features
2 days ago
A New Apple TV 4K is Finally Coming on Tuesday
A New Apple TV 4K is Finally Coming on Tuesday
2 days ago
Top Stories: Apple's 'Welcome Home' Launch on October 13 and More
Top Stories: Apple's 'Welcome Home' Launch on October 13 and More
2 days ago
Apple Stores Will Add Your Name to iPhone Duo's Startup Screen
Apple Stores Will Add Your Name to iPhone Duo's Startup Screen
2 days ago
SpaceX Inches Closer to Becoming a U.S. Carrier
SpaceX Inches Closer to Becoming a U.S. Carrier
2 days ago
Apple Potentially Behind 'HomeView' Trademark Filed Alongside 'homeOS' Last Year
Apple Potentially Behind 'HomeView' Trademark Filed Alongside 'homeOS' Last Year
2 days ago
Mark Your Calendar: Six Important Apple Dates Coming Up This Month
Mark Your Calendar: Six Important Apple Dates Coming Up This Month
2 days ago
MacRumors Giveaway: Win an Apple Watch Series 12 and a Nylon Band From Southern Straps
MacRumors Giveaway: Win an Apple Watch Series 12 and a Nylon Band From Southern Straps
3 days ago
First Apple TV 4K Now 'Vintage' Ahead of New Model Coming on Tuesday
First Apple TV 4K Now 'Vintage' Ahead of New Model Coming on Tuesday
3 days ago
The MacRumors Show: Apple's Smart Home Products Are Coming
The MacRumors Show: Apple's Smart Home Products Are Coming
3 days ago
Apple Shares Fall After News of iPhone 18 Pro Order Cuts
Apple Shares Fall After News of iPhone 18 Pro Order Cuts
3 days ago
Leak Details iPhone Features for Apple's LG Home Accessories
Leak Details iPhone Features for Apple's LG Home Accessories
3 days ago
Prime Day Leftover Deals: AirPods Max 2 for $429, Mac Mini for $779.99, and More
Prime Day Leftover Deals: AirPods Max 2 for $429, Mac Mini for $779.99, and More
3 days ago
Every M5 MacBook Air Now $200 Off on Amazon
Every M5 MacBook Air Now $200 Off on Amazon
3 days ago
Mac Shipments Fall, But Apple Still Gains Ground in Shrinking Market
Mac Shipments Fall, But Apple Still Gains Ground in Shrinking Market
3 days ago
Apple Reportedly Cuts iPhone 18 Pro Orders After Price Hike Dampens Demand
Apple Reportedly Cuts iPhone 18 Pro Orders After Price Hike Dampens Demand
3 days ago
Apple Signs Hiring and Licensing Deal With AI Podcast Startup Huxe
Apple Signs Hiring and Licensing Deal With AI Podcast Startup Huxe
3 days ago