Apple Lets Customers 'Get Ready' For iPhone 15 Launch With Pre-Order Setup
Following the introduction of the iPhone 15, iPhone 15 Plus, iPhone 15 Pro, and iPhone 15 Pro Max, Apple is letting customers prepare for pre-orders, which are set to begin on Friday, September 15 at 5:00 a.m. Pacific Time.

Prospective iPhone 15 buyers can use the Apple Store app to select their preferred phone, confirm their status with their carrier, add accessories, choose an AppleCare+ plan, and add a preferred payment method ahead of when pre-orders go live. Payment in full and other payment options are supported.
iPhone Upgrade Program members are able to select their iPhones and complete pre-approval steps like checking upgrade eligibility, securing credit lines, and confirming shipping details.
The "Get Ready" feature is designed to allow customers to pre-order their iPhones with the tap of a button to make the purchasing process quicker.
The iPhone 15 is priced starting at $799, while the iPhone 15 Plus is priced starting at $899. The iPhone 15 Pro is priced starting at $999, and the iPhone 15 Pro Max is priced starting at $1,199. After pre-orders take place on September 15, a launch will follow on Friday, September 22.
Popular Stories
While the iOS 26.3 Release Candidate is now available ahead of a public release, the first iOS 26.4 beta is likely still at least a week away. Following beta testing, iOS 26.4 will likely be released to the general public in March or April.
Below, we have recapped known or rumored iOS 26.3 and iOS 26.4 features so far.
iOS 26.3
iPhone to Android Transfer Tool
iOS 26.3 makes it easier...
Apple recently acquired Israeli startup Q.ai for close to $2 billion, according to Financial Times sources. That would make this Apple's second-biggest acquisition ever, after it paid $3 billion for the popular headphone maker Beats in 2014.
This is also the largest known Apple acquisition since the company purchased Intel's smartphone modem business and patents for $1 billion in 2019....
Apple turns 50 this year, and its CEO Tim Cook has promised to celebrate the milestone. The big day falls on April 1, 2026.
"I've been unusually reflective lately about Apple because we have been working on what do we do to mark this moment," Cook told employees today, according to Bloomberg's Mark Gurman. "When you really stop and pause and think about the last 50 years, it makes your heart ...
Apple on Tuesday previewed 12 new shows and films that will be premiering on the Apple TV streaming service throughout 2026.
The new series:
Imperfect Women — March 18, 2026
Margo's Got Money Troubles — April 15, 2026
Widow's Bay — April 29, 2026
Maximum Pleasure Guaranteed — May 20, 2026
Cape Fear — June 5, 2026
Lucky — July 15, 2026
The new films:
Eternity — ...
Apple today began selling certified refurbished iPhone 16, iPhone 16 Plus, iPhone 16 Pro, and iPhone 16 Pro Max models on its online store in the U.S., with prices discounted by 12% to 22% compared to Apple's current or former pricing for the devices.
Here were Apple's starting prices when the devices launched in September 2024:
iPhone 16: $799
iPhone 16 Plus: $899
iPhone 16 Pro:...