Amazon Launches First Pre-Order Discount on New Apple TV 4K at $124.99 - MacRumors
Skip to Content

Amazon Launches First Pre-Order Discount on New Apple TV 4K at $124.99

The new Apple TV 4K hasn't even launched yet, but Amazon is already offering a small $4 discount on the streaming device as a pre-order deal. You can get the 64GB Wi-Fi model for $124.99 when pre-ordering, down from $129.00.

apple tv 4k yellow bg featureNote: MacRumors is an affiliate partner with Amazon. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running.

While not a massive discount, this is still a notable deal given it's the first pre-order discount on the 2022 Apple TV 4K. We don't expect much steeper discounts than this to come out any time soon; for those types of deals you'll need to shop for the 2021 models, which are as low as $99.99 today on Amazon.

The Apple TV 4K will launch on November 4, along with the 128GB Wi-Fi + Ethernet model, which is not seeing a pre-order discount on Amazon.

Head to our full Deals Roundup to get caught up with all of the latest deals and discounts that we've been tracking over the past week.

Related Roundup: Apple Deals

Popular Stories

imac video apple feature

Apple Released Yet Another New Product Today

Friday March 20, 2026 2:39 pm PDT by
Apple has unveiled a whopping nine new products so far this March, including an iPhone 17e, iPad Air models with the M4 chip, MacBook Air models with the M5 chip, MacBook Pro models with M5 Pro and M5 Max chips, the all-new MacBook Neo, an updated Studio Display, a higher-end Studio Display XDR, AirPods Max 2, and now the Nike Powerbeats Pro 2. iPhone 17e features the same overall design as...
HomePod mini and Apple TV Sage

New Apple TV and HomePod Mini Remain 'Ready' to Launch

Sunday March 22, 2026 6:33 am PDT by
Apple has unveiled nine new products this month, but the wait continues for the next-generation Apple TV 4K and HomePod mini models. In his Power On newsletter today, Bloomberg's Mark Gurman said new versions of the Apple TV and HomePod mini have been "ready" since last year, but he reiterated that Apple has held off on releasing them until the more personalized version of Siri and other...
ios 26 4 pastel

iOS 26.4: Top 10 New Features Coming to Your iPhone

Friday March 20, 2026 2:44 pm PDT by
iOS 26.4 isn't the major update with new Siri features that we hoped for, but there are some useful quality of life improvements, and a little bit of fun with an AI playlist generator and new emoji characters. Playlist Playground - Apple Music has a Playlist Playground option that lets you generate playlists from text-based descriptions. You can include moods, feelings, activities, or...

Top Rated Comments

Juicy Box Avatar
45 months ago
The Veteran Apple Store has the ATV4K3 priced @$116 for the 64GB and $134 for the 128GB

I ordered the 128GB model.

Score: 8 Votes (Like | Disagree)
45 months ago

How many really use ethernet instead of wireless you think? All mine are connected wirelessly.
I do. Video consumes a lot of bandwidth. Using Ethernet reduces load on the WiFi network.
Score: 7 Votes (Like | Disagree)
Rychiar Avatar
45 months ago
Who would buy the crippled 64gb version
Score: 6 Votes (Like | Disagree)
Juicy Box Avatar
45 months ago

How many really use ethernet instead of wireless you think?
I use Ethernet on two of my ATVs. I would guess that most don't.

I noticed that things load quicker with the Ethernet, and I think this has more to do with latency than download speeds.

There is an app called Coubicle TV, it basically plays 10 looped video memes. The playback automatically loops once, and moves on to the next "coub". You can also skip forward and back, or repeat one forever. Anyways, I noticed when I use the app on my ATVs that use Wifi, it takes longer for the new clips to load if I am browsing, skipping to one after next. This doesn't happen at all on the ATVs connected with Ethernet.

Probably not enough to get people to use Ethernet, but I do notice a difference.

For real time uses, like Steamlink or even AirPlaying, I think the difference is a lot more noticeable. If someone does a lot of real time tasks with their ATV, it might be worth looking into using ethernet.
Score: 5 Votes (Like | Disagree)
Realityck Avatar
45 months ago
Great to see discounts at the launch of ATV4k 3rd gen at Amazon. Hope this discounting propagates to more store chains.
Score: 5 Votes (Like | Disagree)
45 months ago
There's a discount at Best Buy if you use a Best Buy credit card. The 64 GB version is $116 and the 128 GB version is $135. Code is SEP23CCSAVE10.
Score: 4 Votes (Like | Disagree)