Amazon Launches First Pre-Order Discount on New Apple TV 4K at $124.99

by

The new Apple TV 4K hasn't even launched yet, but Amazon is already offering a small $4 discount on the streaming device as a pre-order deal. You can get the 64GB Wi-Fi model for $124.99 when pre-ordering, down from $129.00.

apple tv 4k yellow bg featureNote: MacRumors is an affiliate partner with Amazon. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running.

While not a massive discount, this is still a notable deal given it's the first pre-order discount on the 2022 Apple TV 4K. We don't expect much steeper discounts than this to come out any time soon; for those types of deals you'll need to shop for the 2021 models, which are as low as $99.99 today on Amazon.

$4 OFF
Apple TV 4K (64GB Wi-Fi) for $124.99

The Apple TV 4K will launch on November 4, along with the 128GB Wi-Fi + Ethernet model, which is not seeing a pre-order discount on Amazon.

Head to our full Deals Roundup to get caught up with all of the latest deals and discounts that we've been tracking over the past week.

Related Roundup: Apple Deals

Popular Stories

Tim Cook WWDC 2018

Report: Tim Cook to Step Down as Apple CEO 'as Soon as Next Year'

Saturday November 15, 2025 2:40 pm PST by
Apple is preparing for Tim Cook to step down as CEO of the company "as soon as next year," according to the Financial Times. The company's board of directors and senior executives "recently intensified preparations for Cook to hand over the reins," the report said. While the report said that Apple is unlikely to name a new CEO before its next earnings report in late January, it went on to ...
Read Full Article • 465 comments
iOS 26

Everything New in iOS 26.2 Beta 3

Monday November 17, 2025 3:20 pm PST by
Apple provided developers with the third beta of an upcoming iOS 26.2 update, and there are still new features that are being added with each beta that we get. We've rounded up all of the changes that Apple made in beta 3. AirDrop Apple added new AirDrop functionality, providing a way for two people to share files temporarily without having to add one another as contacts. iOS 26.2...
Read Full Article • 20 comments
AirPods Pro Firmware Feature

Apple Releases New Firmware for AirPods Pro 2, AirPods Pro 3, and AirPods 4

Thursday November 13, 2025 11:35 am PST by
Apple today released new firmware designed for the AirPods Pro 3, the AirPods 4, and the prior-generation AirPods Pro 2. The AirPods Pro 3 firmware is 8B25, while the AirPods Pro 2 and AirPods 4 firmware is 8B21, all up from the prior 8A358 firmware released in October. There's no word on what's include in the updated firmware, but the AirPods Pro 2, AirPods 4 with ANC, and AirPods Pro 3...
Read Full Article • 70 comments
best early black friday deals

Best Black Friday Apple Deals Live Now - Save on AirPods, iPads, and Apple Watches

Saturday November 15, 2025 1:45 pm PST by
We're officially in the month of Black Friday, which will take place on Friday, November 28 in 2025. As always, this will be the best time of the year to shop for great deals, including popular Apple products like AirPods, iPad, Apple Watch, and more. In this article, the majority of the discounts will be found on Amazon. Note: MacRumors is an affiliate partner with some of these vendors. When ...
Read Full Article • 3 comments
Apple Wallet ID Illinois

iPhone Driver's License Feature Launching in Illinois

Tuesday November 18, 2025 8:47 am PST by
In select U.S. states, residents can add their driver's license or state ID to the Wallet app on the iPhone and Apple Watch, providing a convenient and contactless way to display proof of identity or age at select airports and businesses, and in select apps. Starting this Wednesday, November 19, the feature will be available to residents of Illinois. The announcement confirmed that the...
Read Full Article • 59 comments
iPhone Pocket Short

iPhone Pocket Now Available to Order, But Already Selling Out

Friday November 14, 2025 6:20 am PST by
Apple recently teamed up with Japanese fashion brand ISSEY MIYAKE to create the iPhone Pocket, a limited-edition knitted accessory designed to carry an iPhone. iPhone Pocket is available to order on Apple's online store starting today, in the United States, France, China, Italy, Japan, Singapore, South Korea, and the United Kingdom. However, it is already completely sold out in the United...
Read Full Article • 200 comments
apple silicon mac lineup 2024 feature purple m5

Apple's 2026 Mac Plans

Friday November 14, 2025 3:23 pm PST by
Most of Apple's Macs are slated to get M5 chips across 2026, and there's a possibility we'll even see the first M6 chips toward the end of the year. Updates are planned for everything from the MacBook Air to the Mac Studio. MacBook Air (Early 2026) The MacBook Air will be one of the first Macs to get a 2026 refresh, with an update planned for the first few months of the year. The MacBook...
Read Full Article • 157 comments
CarPlay Liquid Glass Dark

Here's When Tesla is Expected to Add Support for Apple CarPlay

Sunday November 16, 2025 6:49 am PST by
In his Power On newsletter today, Bloomberg's Mark Gurman reiterated that Tesla plans to add Apple CarPlay support to its vehicles "in the coming months." This is easily the biggest news for the regular version of CarPlay in years, should Tesla actually follow through with offering the system in its vehicles. As noted by Gurman, this would be a stunning reversal for Tesla and its CEO Elon ...
Read Full Article • 115 comments
tvOS 26 Profiles

tvOS 26.2 Adds a Useful New Feature to Your Apple TV

Friday November 14, 2025 10:02 am PST by
Starting with the upcoming tvOS 26.2 update, currently in beta, additional profiles created on the Apple TV no longer require their own Apple Account. In the Settings app on the Apple TV, under Profiles and Accounts, anyone can create a new profile by simply entering a name and indicating whether the profile is for a kid. The profile will be associated with the primary user's Apple Account,...
Read Full Article
Apple Sports App Preview Feature

Apple Sports App on iPhone Now Available in More European Countries

Monday November 17, 2025 6:27 am PST by
The free Apple Sports app on the iPhone was released in additional European countries today, including Belgium, Croatia, Czechia, the Netherlands, Luxembourg, Poland, Hungary, Denmark, Finland, Norway, Sweden, Switzerland, Slovakia, Slovenia, Serbia, Greece, Estonia, Latvia, Romania, Ukraine, and others. The app was already available in the U.S., the U.K., Canada, Austria, France, Germany,...
Read Full Article • 22 comments

Top Rated Comments

Juicy Box Avatar
Juicy Box
40 months ago
The Veteran Apple Store has the ATV4K3 priced @$116 for the 64GB and $134 for the 128GB

I ordered the 128GB model.

Score: 8 Votes (Like | Disagree)
gk_brown Avatar
gk_brown
40 months ago

How many really use ethernet instead of wireless you think? All mine are connected wirelessly.
I do. Video consumes a lot of bandwidth. Using Ethernet reduces load on the WiFi network.
Score: 7 Votes (Like | Disagree)
Rychiar Avatar
Rychiar
40 months ago
Who would buy the crippled 64gb version
Score: 6 Votes (Like | Disagree)
Juicy Box Avatar
Juicy Box
40 months ago

How many really use ethernet instead of wireless you think?
I use Ethernet on two of my ATVs. I would guess that most don't.

I noticed that things load quicker with the Ethernet, and I think this has more to do with latency than download speeds.

There is an app called Coubicle TV, it basically plays 10 looped video memes. The playback automatically loops once, and moves on to the next "coub". You can also skip forward and back, or repeat one forever. Anyways, I noticed when I use the app on my ATVs that use Wifi, it takes longer for the new clips to load if I am browsing, skipping to one after next. This doesn't happen at all on the ATVs connected with Ethernet.

Probably not enough to get people to use Ethernet, but I do notice a difference.

For real time uses, like Steamlink or even AirPlaying, I think the difference is a lot more noticeable. If someone does a lot of real time tasks with their ATV, it might be worth looking into using ethernet.
Score: 5 Votes (Like | Disagree)
Realityck Avatar
Realityck
40 months ago
Great to see discounts at the launch of ATV4k 3rd gen at Amazon. Hope this discounting propagates to more store chains.
Score: 5 Votes (Like | Disagree)
ZS88 Avatar
ZS88
40 months ago
There's a discount at Best Buy if you use a Best Buy credit card. The 64 GB version is $116 and the 128 GB version is $135. Code is SEP23CCSAVE10.
Score: 4 Votes (Like | Disagree)
Read All Comments