Report: Facebook to Change Its Name Next Week to Better Reflect Company's 'Metaverse'

Facebook is reportedly planning to change its name to better reflect Mark Zuckerberg's goal of creating a "metaverse," reports The Verge, claiming the change could come as soon as next week.

Facebook Feature
From the report:

The coming name change, which CEO Mark Zuckerberg plans to talk about at the company's annual Connect conference on October 28th, but could unveil sooner, is meant to signal the tech giant's ambition to be known for more than social media and all the ills that entail. The rebrand would likely position the blue Facebook app as one of many products under a parent company overseeing groups like Instagram, WhatsApp, Oculus, and more. A spokesperson for Facebook declined to comment for this story.

Facebook's CEO Mark Zuckerberg plans to shift people's mindset around Facebook, no longer limiting it to just a social media company but to "being a metaverse company." The naming change also comes amid heightened scrutiny on Facebook following a whistleblower sharing several internal documents from the social media company.

A rebrand could also serve to further separate the futuristic work Zuckerberg is focused on from the intense scrutiny Facebook is currently under for the way its social platform operates today. A former employee turned whistleblower, Frances Haugen, recently leaked a trove of damning internal documents to The Wall Street Journal and testified about them before Congress.

As for what Facebook's new name and brand could be, it's not entirely clear. The Verge says that even some of Facebook's own high-ranking leadership executives are not aware of the name, but speculates it could have something to do with "Horizon."

I'm told that the new Facebook company name is a closely-guarded secret within its walls and not known widely, even among its full senior leadership. A possible name could have something to do with Horizon, the name of the still-unreleased VR version of Facebook-meets-Roblox that the company has been developing for the past few years.

Facebook's forthcoming change draws stark similarities to 2015 when Google restructured to be under "Alphabet," its holding company that includes Google itself and its subsidiaries.

Top Rated Comments

dantracht Avatar
12 months ago
Lipstick on a pig.
Score: 106 Votes (Like | Disagree)
Boatboy24 Avatar
12 months ago
A turd by any other name is still a turd.
Score: 59 Votes (Like | Disagree)
Durafab Avatar
12 months ago
Sounds similar to when Comcast changed its name to Xfinity because it had landed at or near the bottom of every customer satisfaction survey, including "most hated companies in America" (Forbes or Fortune, I get them mixed up) and at the top of every customer complaint list. CEO: "Comcast? Never heard of it."
Score: 34 Votes (Like | Disagree)
iGobbleoff Avatar
12 months ago
How about "Just kill it because its a cancer on society-book"
Score: 29 Votes (Like | Disagree)
MLVC Avatar
12 months ago
Metaverse sounds like something from a South Park episode.
Score: 25 Votes (Like | Disagree)
vseera Avatar
12 months ago
They can call it - The Facebook
Score: 25 Votes (Like | Disagree)

Related Stories

Facebook Feature

FTC Accuses Facebook of Using 'Buy-or-Bury' Techniques to Stifle Competition and 'Hone a Surveillance-Based Advertising Model'

Thursday August 19, 2021 4:29 pm PDT by
The United States Federal Trade Commission today reinforced its antitrust case against Facebook by providing more detail on how the company either crushed or bought out its rivals in an attempt to get rid of competition. The updated filing is longer than the original complaint and it offers additional evidence in favor of the FTC's argument that Facebook is a monopolist, plus it again asks...
ray ban stories

Facebook Debuts $299 'Ray-Ban Stories' Smart Glasses

Thursday September 9, 2021 10:25 am PDT by
Facebook today launched its first smart glasses, which were created in collaboration with Ray-Ban. The Ray-Ban Stories are priced starting at $299 and come in 20 style combinations. Smart glasses might suggest augmented reality capabilities, but Facebook's Ray-Ban Stories are similar to other connected sunglasses on the market and are limited to making phone calls, snapping photos, and...
Facebook Hacked Feature

Mark Zuckerberg's Details Leaked in Facebook Data Breach

Wednesday April 7, 2021 7:08 am PDT by
Facebook CEO Mark Zuckerberg's own personal information was among the details of 533 million Facebook users that leaked in a data breach, it has emerged. Facebook has now confirmed that the leaked data was obtained not by a hack, but by scraping the platform prior to September 2019. The company now says that an exploit was found in its contact importer, but the "specific issue that allowed...
Facebook Feature

Facebook Reports Record Ad Revenue for Q2 2021, Despite Apple's iOS Privacy Changes

Thursday July 29, 2021 2:31 am PDT by
Undeterred by Apple's recent anti-tracking privacy changes, Facebook continues to rake in billions in advertising revenue, as evidenced by its latest fiscal 2021 second quarter results announced Wednesday. On the company's Q2 earnings call, the social network revealed it had accumulated $28 billion in ad revenue, representing a 56% year-on-year increase. That saw Facebook more than double...
facebook pay qr codes

Facebook Pay Introduces Personalized QR Codes for Person-to-Person Payments

Monday April 5, 2021 6:51 am PDT by
Facebook Pay is expanding on its service by rolling out person-to-person payments via QR codes, allowing users to scan a friend or family member's QR code, and instantly transfer money. Facebook Pay launched in 2019 as an easy and convenient service for people to transfer money to friends and family, pay businesses, purchase products, and more. It's integrated into all of Facebook's apps,...
facebook reels

TikTok-Inspired 'Reels' Videos Are Coming to Facebook in the U.S. on iOS

Wednesday September 29, 2021 8:18 am PDT by
Facebook today announced that it's bringing Reels, its short-form videos that were previously only available on the Instagram platform, to its main Facebook app on iOS and Android in the United States. While the two share the same name and style, Reels content on Instagram and Facebook will differ. Facebook says it is testing the ability for Instagram Reels content creators to share their...
facebook

Facebook Crowned 'Worst Company of 2021' by New Survey

Sunday December 19, 2021 3:47 am PST by
Facebook, otherwise known as Meta, has been crowned the worst company of the year, following a turbulent 12 months of controversies, public backlash, and an eventual entire rebrand of the social media giant, according to a survey conducted by Yahoo Finance. Yahoo Finance every year crowns the best company of the year, with Microsoft taking the top spot for 2021. This year, however, Yahoo...
facebook meta

Facebook Wants to Open 'Welcoming' Retail Stores Where People Can Experience the 'Metaverse'

Friday November 5, 2021 4:17 am PDT by
Facebook, now rebranded to Meta, is looking to open physical retail stores where customers will be able to experience the wide range of products it has to offer, such as Oculus headsets, in a "welcoming" and "judgment-free" experience, according to a new report from The New York Times. The report says that Facebook executives began floating the idea of a physical retail store last year, but...

Popular Stories

apple watch ultra hammer test

YouTuber Tests Apple Watch Ultra Durability With a Hammer: Table Breaks Before the Watch

Sunday September 25, 2022 2:27 pm PDT by
A YouTuber has put Apple's claims for the durability of the Apple Watch Ultra to the test by putting it up against a drop test, a jar of nails, and repeated hits with a hammer to test the sapphire crystal protecting the display. TechRax, a channel popular for testing the durability of products, first tested the Apple Watch Ultra by dropping it from around four feet high. The Apple Watch...
AirPods Max 2022 Colors

Ten Things AirPods Pro 2 Tell Us About AirPods Max 2

Saturday September 24, 2022 1:00 am PDT by
Upon the release of the second-generation AirPods Pro, the AirPods Max became the oldest current-generation AirPods product still in Apple's lineup. Introducing several new features like Adaptive Transparency and the H2 chip, the second-generation AirPods Pro may provide some of the best indications yet of what to expect from the second-generation AirPods Max. Almost two years later, rumors...
tim cook spring loaded event

Six Major Products to Expect From Apple in 2023

Sunday September 25, 2022 10:57 am PDT by
As we approach the end of a busy product release season for Apple with only new iPads and Macs left to be announced over the next month or so, we're also setting our sights on 2023. Apple is rumored to have several major products in the pipeline for next year, including new Macs, a new HomePod, a VR/AR headset, and so much more. Other than new iPhones and Apple Watches, which are expected...
Tim Cook Apple Event

Gurman: New iPads and Macs May Be Announced Through Press Releases, No October Event

Sunday September 25, 2022 6:50 am PDT by
Apple may decide to release its remaining products for 2022, which include updated iPad Pro, Mac mini, and 14-inch and 16-inch MacBook Pro models, through press releases on its website rather than a digital event, according to Bloomberg's Mark Gurman. In his latest Power On newsletter, Gurman said that Apple is currently "likely to release its remaining 2022 products via press releases,...
apple watch series 7 aluminum colors yellowbg

Don't Want the Apple Watch Ultra or Series 8? Amazon Has Record Low Prices on Series 7 Models This Week

Friday September 23, 2022 6:56 am PDT by
The Apple Watch Series 8 and Apple Watch Ultra are now available to purchase, but if you aren't interested in these updates you can save a lot of money on Series 7 models right now on Amazon. Note: MacRumors is an affiliate partner with Amazon. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running. The best deals are on cellular...
iphone 14 pro max deep purple

iPhone 15 'Ultra' Could Replace Pro Max Model Next Year

Sunday September 25, 2022 7:02 am PDT by
Apple is gearing up to possibly replace its "Pro Max" iPhone with an all-new "Ultra" iPhone 15 model next year, reliable Bloomberg journalist Mark Gurman said today. Writing in his latest Power On newsletter, Gurman said that for the iPhone 15, Apple is planning a revamped design alongside USB-C and a potential name change. Apple could replace its "Pro Max" branding, which it started to use...
AirPods Pro Second Generation 2 Pairing Feature 1

AirPods Pro 2 Engravings Appear in iOS During Pairing and Connecting

Friday September 23, 2022 9:40 am PDT by
Customers who personalize their second-generation AirPods Pro charging case with an engraving will now have that engraving reflected directly on iOS as they pair and connect their AirPods Pro. Apple allows customers to personalize their AirPods Pro charging case with a special engraving that can include select emojis and Memojis. Unlike before, starting with the second-generation AirPods...
General iOS 16 Feature Yellow

Some iOS 16 Users Continue to Face Unaddressed Bugs and Battery Drain Two Weeks After Launch

Monday September 26, 2022 7:34 am PDT by
Today marks exactly two weeks since Apple released iOS 16 to the public. Besides the personalized Lock Screen, major changes in Messages, and new features in Maps, the update has also seen its fair share of bugs, performance problems, battery drain, and more. After major iOS updates, it's normal for some users to report having issues with the new update, but such reports usually subside in...
14 vs 16 inch mbp m2 pro and max feature 1

New 14-Inch and 16-Inch MacBook Pros Reportedly Launching Later This Year

Friday September 23, 2022 7:08 am PDT by
Apple plans to release new MacBook Pro models in the fourth quarter of 2022, according to supply chain publication DigiTimes. The report does not mention specific models, but it very likely refers to the next-generation 14-inch and 16-inch MacBook Pros given that the 13-inch model was already updated earlier this year. There has been uncertainty surrounding the timing of new 14-inch and...