Apple Highlights AirPods Pro With Active Noise Cancellation in New Ad - MacRumors
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Apple Highlights AirPods Pro With Active Noise Cancellation in New Ad

Apple today shared a new AirPods Pro ad titled "Snap" on its YouTube channel. The two-minute video revolves around a woman taking advantage of AirPods Pro features such as Active Noise Cancellation and Transparency Mode while navigating a busy city.


"AirPods Pro offer unprecedented control," says Apple. "Active Noise Cancellation for immersive sound. Transparency mode to interact with the world around you."

Apple released the higher-end AirPods Pro in October 2019 with several improvements over regular AirPods, including active noise cancellation, improved sound quality, and water and sweat resistance, along with a new in-ear design. AirPods Pro are priced at $249 in the United States, while regular AirPods with a wireless charging case are $199.

Last week, it was rumored that a new entry-level version of AirPods Pro will enter production by the second quarter of 2020, but no further details have been shared. It has been speculated that the earphones could end up being third-generation regular AirPods with the same design and sound quality as AirPods Pro, but without active noise cancelation.

Related Roundup: AirPods Pro 3
Buyer's Guide: AirPods Pro (Neutral)
Related Forum: AirPods

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Top Rated Comments

84 months ago
Wish it actually blocked out all those noises like it claims after they updated it.
Score: 14 Votes (Like | Disagree)
furbzv1 Avatar
84 months ago
so was this video shot before or after they messed with the firmware?
Score: 11 Votes (Like | Disagree)
Phuz01 Avatar
84 months ago
As long as the AirPods Pros carry the 2B588 firmware, Apple has no business touting their noise cancellation. Aren't there laws against false advertising?
Score: 10 Votes (Like | Disagree)
84 months ago
Still waiting on a firmware update Apple...
Score: 10 Votes (Like | Disagree)
Joseph C Avatar
84 months ago
A lovely ad for the launch-day firmware.
Score: 9 Votes (Like | Disagree)
BarrettF77 Avatar
84 months ago
Every single one of their ads are the same for the home pod, air pods etc. it’s just people “dancing” to New Age music and pretending it’s magical when the rest of us who bought in have had a very different experience.

Apple has offered to refund my AirPods 2 mo the beyond purchase because of the excessive replacements and failures in succession. They know the hardware is deeply flawed. They don’t want to replace them and I’m sure have tasked the developers with a firmware update that won’t work.

The shell of a company that once existed is sad to say the least.
Score: 6 Votes (Like | Disagree)