Twitter 'Unintentionally' Used Some Customer Data Provided for Account Security for Advertising Purposes

twitterlogoTwitter's support account today announced that Twitter used some customer email addresses and phone numbers that were provided for account security for advertising purposes, which Twitter says was done "unintentionally."

More specifically, email addresses and phone numbers were used in Twitter's Tailored Audiences and Partner Audiences advertising systems. Tailored Audiences is a feature that's designed to let advertisers target ads to customers based on the advertiser's marketing lists, while Partner Audiences is similar.

According to Twitter, when an advertiser uploaded a marketing list, it "may have matched" people on Twitter to their list based on the email or phone number the Twitter account holder provided for security purposes.


Twitter says that it "cannot say with certainty" how many people were affected, and the company has issued an apology. "We're very sorry this happened and are taking steps to make sure we don't make a mistake like this again," reads a help document.

Personal data was not provided externally with partners or other third parties, and as of September 17, the issue has been fixed and phone numbers and email addresses collected for account security are no longer being used for advertising.

Tag: Twitter

Popular Stories

iPhone 17 Pro Dark Blue and Orange

iPhone 17 Release Date, Pre-Orders, and What to Expect

Thursday August 28, 2025 4:08 am PDT by
An iPhone 17 announcement is a dead cert for September 2025 – Apple has already sent out invites for an "Awe dropping" event on Tuesday, September 9 at the Apple Park campus in Cupertino, California. The timing follows Apple's trend of introducing new iPhone models annually in the fall. At the event, Apple is expected to unveil its new-generation iPhone 17, an all-new ultra-thin iPhone 17...
Awe Dropping Apple Event Feature

Five Things to Expect From Apple's 'Awe Dropping' September 9 Event

Tuesday August 26, 2025 4:17 pm PDT by
Apple today announced its "Awe Dropping" iPhone-centric event, which is set to take place on Tuesday, September 9 at 10:00 a.m. Pacific Time. There are a long list of products that are coming, but we thought we'd pull out five feature highlights to look forward to. That Super Thin iPhone - Apple's September 9 event will see the unveiling of the first redesigned iPhone we've had in years, ...
Awe Dropping Apple Event Feature

Apple Event Logo Hints at Two iPhone 17 Pro Features

Wednesday August 27, 2025 6:36 am PDT by
Apple's logo for its upcoming September 9 event hints at two rumored iPhone 17 Pro features, including new color options and a vapor chamber cooling system. Of course, this is all just speculation for fun, as we count down the final days until the event. New Colors Last month, Macworld's Filipe Espósito reported that orange and dark blue would be two out of the five color options...
Alleged iPhone 17 Pro Antenna Design

Two All-New iPhone 17 Colors Seemingly Confirmed

Monday August 25, 2025 4:22 am PDT by
Apple will offer the upcoming iPhone 17 Pro and iPhone 17 Pro Max in a new orange color, according to Bloomberg's Mark Gurman. Gurman made the claim in the latest edition of his Power On newsletter, adding that the new iPhone 17 Air – replacing the iPhone 16 Plus – will come in a new light blue color. We've heard multiple rumors about a new iPhone 17 Pro color being a shade of orange. The ...
crossbody strap

iPhone 17's 'Crossbody Strap' Accessory to Feature Magnetic Design

Thursday August 28, 2025 7:49 am PDT by
Apple's cases for the iPhone 17 lineup will be accompanied by a new Crossbody Strap accessory with a unique magnetic design, according to the leaker known as "Majin Bu." Apple's Crossbody Strap reportedly features an unusual magnetic design; it likely has a "flexible metal core" that makes it magnetic along its entire length. At the ends, "rings polarized oppositely to the strap close the...
airpods pro 2 gradient

AirPods Pro 3: Four Key Design Changes Anticipated

Tuesday August 26, 2025 4:05 am PDT by
Apple hasn't updated the AirPods Pro since 2022 other than a shift from Lightning to USB-C, and the earbuds are due for a refresh. According to Bloomberg's Mark Gurman, Apple will launch AirPods Pro 3 later this year, and apart from new features like heart rate monitoring, we're also expecting a few design changes. The fourth‑generation AirPods offer useful clues to Apple's design cues for ...

Top Rated Comments

keysofanxiety Avatar
77 months ago

All these BIG Tech Companies do WHOLE lot of this "Unintentionaly"
Including Apple!!
Source for when Apple used account security customer data for advertising purposes please.
Score: 15 Votes (Like | Disagree)
BWhaler Avatar
77 months ago
People should go to jail for these lies. No corporate shield. Individual accountability.
Score: 11 Votes (Like | Disagree)
GeoStructural Avatar
77 months ago
Yeah, right.

Rule No. 1: Do not provide your phone number to Social Media sites. Also, use a secondary email address.

I was born January 1, 1900 as far as all my social media is concerned.
Score: 9 Votes (Like | Disagree)
-DMN- Avatar
77 months ago
All these BIG Tech Companies do WHOLE lot of this "Unintentionaly"
Including Apple!!
Score: 9 Votes (Like | Disagree)
eicca Avatar
77 months ago
Whoopsies. Deary me, who would ever do such a thing on purpose? Perish the thought.
Score: 6 Votes (Like | Disagree)
keysofanxiety Avatar
77 months ago

Yeah, right.

Rule No. 1: Do not provide your phone number to Social Media sites. Also, use a secondary email address.

I was born January 1, 1900 as far as all my social media is concerned.
What do you use for 2FA?
Score: 5 Votes (Like | Disagree)