Apple Shares New Video Promoting iPhone Trade-Ins: 'Do One Last Great Thing With It'

Apple today uploaded a new video to its YouTube channel promoting its iPhone trade-in program, which allows people to trade in their older devices when purchasing a new one to get an Apple gift card or to simply recycle broken electronics.

Apple either refurbishes iPhones that are traded in and resells them, or recycles older unusable devices for the components.

You've done great things with your iPhone, but at some point, you'll be ready for something new. You can easily trade it in with Apple so it can be refurbished and put back into the world so someone new can do their own great things with it.

But if your device is at the very end of its life, materials inside will be recovered and recycled. Either way, you can continue to do what you love while respecting the planet.

At the end of the video Apple uses the tagline "Do one last great thing with it." The new ad is featured on Apple's environmental website, which provides more detail on how the trade-in program works.

Apple has been heavily promoting its trade-in program in recent months as a way to cut down on the cost of new devices and to further its environmental protection efforts.

Popular Stories

Apple CarPlay Ultra instrument cluster themes 01

Apple's 'CarPlay Ultra' Experience Now Available

Thursday May 15, 2025 5:07 am PDT by
Apple today announced that its next-generation CarPlay experience, now dubbed "CarPlay Ultra" begins rolling out today, starting with Aston Martin vehicles. Subscribe to the MacRumors YouTube channel for more videos. CarPlay Ultra is now available with new Aston Martin vehicle orders in the U.S. and Canada. It will also be available for existing models that feature the brand's next-generation ...
Apple CarPlay Ultra instrument cluster themes 01

Apple's CarPlay Ultra Is Here – Does Your iPhone Support It?

Thursday May 15, 2025 5:17 am PDT by
Apple's recently announced CarPlay Ultra promises a deeply integrated in-car experience, but not all iPhone users will be able to take advantage of the new feature. According to Apple's press release, CarPlay Ultra requires an iPhone 12 or later running iOS 18.5 or later. This means if you're using an iPhone 11, iPhone XR, or any older model, you'll need to upgrade your device to access...
iOS 18

Apple Releases iOS 18.5 With New Wallpaper, Screen Time Changes, Carrier Satellite Support for iPhone 13 and More

Monday May 12, 2025 10:06 am PDT by
Apple today released iOS 18.5 and iPadOS 18.5, the fifth updates to the iOS 18 and iPadOS 18 operating systems that came out last September. iOS 18.5 and iPadOS 18.5 come a little over a month after Apple released iOS 18.4 and iPadOS 18.4. The new software can be downloaded on eligible iPhones and iPads over-the-air by going to Settings > General > Software Update. The iOS 18.5 update has a...
CarPlay Ultra Climate Controls

Apple Says These Vehicle Brands Plan to Offer All-New CarPlay Ultra

Thursday May 15, 2025 8:13 am PDT by
Apple today announced the launch of CarPlay Ultra, the long-awaited next-generation version of its CarPlay software system for vehicles. CarPlay Ultra features deep integration with a vehicle's instrument cluster and systems, built-in Radio and Climate apps, customizable widgets, and more. The interface is tailored to each vehicle model and automaker's identity, and drivers can also adjust...
iPhone 12 Made in India

Trump Tells Tim Cook to Stop Building iPhones in India

Thursday May 15, 2025 2:21 am PDT by
President Donald Trump has asked Apple CEO Tim Cook to halt the company's manufacturing expansion in India, in a potential disruption of Apple's plan to shift iPhone production away from China. "I had a little problem with Tim Cook yesterday," Trump said during his state visit to Qatar, according to Bloomberg. "He is building all over India." "They [India] have offered us a deal where...
apple music

Apple Music Gets New Transfer Tool to Make Switching From Spotify Easier

Wednesday May 14, 2025 5:17 pm PDT by
Apple this week introduced a new feature designed to allow prospective Apple Music users to import their saved music and playlists from third-party music services to Apple Music. The feature is either in an expanded testing phase or it has started rolling out, and it is available in Australia and New Zealand according to an Apple Support document. Signs of the transfer option first surfaced...
maxresdefault

Here's the First Real-World Look at Apple's CarPlay Ultra

Thursday May 15, 2025 5:52 am PDT by
The first videos of Apple's CarPlay Ultra experience are now available, providing a never-before-seen look at the long-anticipated iPhone-linked infotainment software. British automaker Aston Martin today shared the first video of Apple's CarPlay Ultra experience in-action, followed by a detailed walk-through of the CarPlay Ultra system on Top Gear's YouTube channel, which provides the...

Top Rated Comments

Bin Cook Avatar
79 months ago
You can hear the desperation from here.
Score: 26 Votes (Like | Disagree)
Ebok Avatar
79 months ago
How about lower the prices and your sales will go up
Score: 19 Votes (Like | Disagree)
HiVolt Avatar
79 months ago
Yeah, maybe if they offered fair value. Their online assessment offered me barely $325 Canadian for what was then a barely more than 1 year old iPhone 8, 256gb. I sold it for $600 myself. It's an insult.
Score: 9 Votes (Like | Disagree)
Baymowe335 Avatar
79 months ago
How about lower the prices and your sales will go up
Because that’s not necessarily true? Apple has all the data in the world to make decisions and has an excellent track record in managing the company.
Score: 8 Votes (Like | Disagree)
sidewinder3000 Avatar
79 months ago
You can hear the desperation from here.
Haters gonna hate.

Helping to make the planet cleaner and safer by repurposing material goods is not an act of desperation. It’s an act of responsibility and stewardship.
[doublepost=1557254041][/doublepost]
Yeah, maybe if they offered fair value. Their online assessment offered me barely $325 Canadian for what was then a barely more than 1 year old iPhone 8, 256gb. I sold it for $600 myself. It's an insult.
Do you seriously not understand economics? When trading in with Apple you pay for convenience. If you want to take the time and effort to sell your phone elsewhere, you’re free to do that. And you did. And for you it was worth it. But for many other people, they prefer the one stop convenience of doing it all in one move. It’s not an insult. It’s just economics.
Score: 7 Votes (Like | Disagree)
Khedron Avatar
79 months ago
Apple: We just successfully lobbied against right to repair legislation, so now when your iPhone is broken you might as well give it to us for free so we can resell the parts.
Score: 7 Votes (Like | Disagree)