Apple Shares New Video Promoting iPhone Trade-Ins: 'Do One Last Great Thing With It'

Apple today uploaded a new video to its YouTube channel promoting its iPhone trade-in program, which allows people to trade in their older devices when purchasing a new one to get an Apple gift card or to simply recycle broken electronics.

Apple either refurbishes iPhones that are traded in and resells them, or recycles older unusable devices for the components.

You've done great things with your ‌iPhone‌, but at some point, you'll be ready for something new. You can easily trade it in with Apple so it can be refurbished and put back into the world so someone new can do their own great things with it.

But if your device is at the very end of its life, materials inside will be recovered and recycled. Either way, you can continue to do what you love while respecting the planet.

At the end of the video Apple uses the tagline "Do one last great thing with it." The new ad is featured on Apple's environmental website, which provides more detail on how the trade-in program works.

Apple has been heavily promoting its trade-in program in recent months as a way to cut down on the cost of new devices and to further its environmental protection efforts.

Top Rated Comments

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14 months ago
You can hear the desperation from here.
Score: 26 Votes (Like | Disagree)
Avatar
14 months ago
How about lower the prices and your sales will go up
Score: 19 Votes (Like | Disagree)
Avatar
14 months ago
Yeah, maybe if they offered fair value. Their online assessment offered me barely $325 Canadian for what was then a barely more than 1 year old iPhone 8, 256gb. I sold it for $600 myself. It's an insult.
Score: 9 Votes (Like | Disagree)
Avatar
14 months ago

How about lower the prices and your sales will go up

Because that’s not necessarily true? Apple has all the data in the world to make decisions and has an excellent track record in managing the company.
Score: 8 Votes (Like | Disagree)
Avatar
14 months ago

You can hear the desperation from here.

Haters gonna hate.

Helping to make the planet cleaner and safer by repurposing material goods is not an act of desperation. It’s an act of responsibility and stewardship.
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Yeah, maybe if they offered fair value. Their online assessment offered me barely $325 Canadian for what was then a barely more than 1 year old iPhone 8, 256gb. I sold it for $600 myself. It's an insult.

Do you seriously not understand economics? When trading in with Apple you pay for convenience. If you want to take the time and effort to sell your phone elsewhere, you’re free to do that. And you did. And for you it was worth it. But for many other people, they prefer the one stop convenience of doing it all in one move. It’s not an insult. It’s just economics.
Score: 7 Votes (Like | Disagree)
Avatar
14 months ago
Apple: We just successfully lobbied against right to repair legislation, so now when your iPhone is broken you might as well give it to us for free so we can resell the parts.
Score: 7 Votes (Like | Disagree)

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