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Apple Shares New Video Promoting iPhone Trade-Ins: 'Do One Last Great Thing With It'

Apple today uploaded a new video to its YouTube channel promoting its iPhone trade-in program, which allows people to trade in their older devices when purchasing a new one to get an Apple gift card or to simply recycle broken electronics.

Apple either refurbishes iPhones that are traded in and resells them, or recycles older unusable devices for the components.

You've done great things with your iPhone, but at some point, you'll be ready for something new. You can easily trade it in with Apple so it can be refurbished and put back into the world so someone new can do their own great things with it.

But if your device is at the very end of its life, materials inside will be recovered and recycled. Either way, you can continue to do what you love while respecting the planet.
At the end of the video Apple uses the tagline "Do one last great thing with it." The new ad is featured on Apple's environmental website, which provides more detail on how the trade-in program works.

Apple has been heavily promoting its trade-in program in recent months as a way to cut down on the cost of new devices and to further its environmental protection efforts.

Top Rated Comments

(View all)

23 weeks ago
You can hear the desperation from here.
Rating: 26 Votes
23 weeks ago
How about lower the prices and your sales will go up
Rating: 19 Votes
23 weeks ago
Yeah, maybe if they offered fair value. Their online assessment offered me barely $325 Canadian for what was then a barely more than 1 year old iPhone 8, 256gb. I sold it for $600 myself. It's an insult.
Rating: 9 Votes
23 weeks ago

How about lower the prices and your sales will go up

Because that’s not necessarily true? Apple has all the data in the world to make decisions and has an excellent track record in managing the company.
Rating: 8 Votes
23 weeks ago

How about lower the prices and your sales will go up


That would be admitting Apple made a mistake.
And they are too Arrogant to admit that.
Rating: 7 Votes
23 weeks ago

You can hear the desperation from here.

Haters gonna hate.

Helping to make the planet cleaner and safer by repurposing material goods is not an act of desperation. It’s an act of responsibility and stewardship.
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Yeah, maybe if they offered fair value. Their online assessment offered me barely $325 Canadian for what was then a barely more than 1 year old iPhone 8, 256gb. I sold it for $600 myself. It's an insult.

Do you seriously not understand economics? When trading in with Apple you pay for convenience. If you want to take the time and effort to sell your phone elsewhere, you’re free to do that. And you did. And for you it was worth it. But for many other people, they prefer the one stop convenience of doing it all in one move. It’s not an insult. It’s just economics.
Rating: 7 Votes
23 weeks ago
Apple: We just successfully lobbied against right to repair legislation, so now when your iPhone is broken you might as well give it to us for free so we can resell the parts.
Rating: 7 Votes
23 weeks ago

How about lower the prices and your sales will go up


Did you read the article or even watch the video? This ad Apple is advocating is discussing partially the recycling program, and ensuring that the trades in devices and the components in the phone will be recovered/recycled. This isn’t entirely about lowering the prices with the phones, with its environmental program being promoted.
Rating: 6 Votes
23 weeks ago

Peak Pixel starts today, & could run for years.

AAPL (now) knows that, & is now stepping-up their efforts to try to salvage whatever remaining Sales they can from their mostly-Failed 2018 iPhone product line.

AAPL clearly screwed-up BIG time when they decided to move the iPhone product line so Upscale.

That's crystal clear to most.

Look @ the pricing of the Google Pixel 3A & 3A XL !

Google will start Eating AAPL's Lunch for the first timer ever, & that starts today !

AAPL's new video released today will very-likely be just one of many they'll release over the next six months.


iPhone made 31 billion last quarter they are fine.


Peak pixel, no such thing.
Ithe device would actually need to sell in order to have a peak.
Rating: 5 Votes
23 weeks ago

I looked at the trade-in for the Apple Watch. I have a S3 and would quite like an S4.

Apple offered me £85 for a mint non-Celluar 42mm Nike AW3. I can get double that on eBay.

I'm not really seeing the benefit of this system.


You're seeing the benefit very clearly. It's just not you who's supposed to benefit from it.
Rating: 5 Votes

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