Netflix today revealed a new design for its "TV experiences," or TV-based apps, that aims to make it easier to find TV shows and movies on the service.

In addition to the rows with various themes, Netflix subscribers watching on a TV will now see a sidebar on the left side of the app that expands when they scroll over to it. This UI has Search, Home, Series, Movies, My List, and New hubs, making it far simpler to jump directly to specific sections of Netflix you want to get to without having to scroll around looking for them.

netflix new interface
Otherwise, browsing around Netflix on a TV app appears to be largely the same, with video previews that automatically play once you've stopped on a show or movie. Netflix's director of product innovation Stephen Garcia said that the new update came out of "extensive research" into how its users browse for content.

While this may feel like an obvious update to some, validating that this TV experience was better for our members took extensive research, testing and technology improvements. Along those lines, we will continuously learn from our members and evolve the TV experience so that it gets even more simple, fun and easy to find the stories that make Netflix great.

In our testing of this new interface, we saw that that this simpler design helped members find something great to watch.

The company didn't directly confirm which platforms this update will arrive on, but it typically uses "TV experiences" as an all-encompassing reference to apps on streaming boxes, game consoles, smart TVs, and anywhere else Netflix is viewed on a TV set. This should mean that fourth-generation and fifth-generation Apple TV users will see the update alongside other platforms, with a rollout that begins worldwide today.

Tag: Netflix

Top Rated Comments

Jest3r Avatar
37 months ago
About time! Now, just PLEASE add an option to turn off the auto play previews!
Score: 17 Votes (Like | Disagree)
m0sher Avatar
37 months ago
I love Netflix yet no option to mark a movie or TV show as ‘watched’ without having to actually watch it, if you already did and would like it to reflect your personal watched history on a particular show.
Score: 11 Votes (Like | Disagree)
itsmilo Avatar
37 months ago
I could not agree more. It’s so annoying playing the very first ep of a show you already finished binging by mistake and having the unfinished bar of a show you indeed finished waiting in your play list. Sends my OCD through the roof. I want a watched button badly
Score: 5 Votes (Like | Disagree)
thisisnotmyname Avatar
37 months ago
This will be helpful. Netflix' seemingly random placement of "My List" and "Continue Watching" is a big annoyance. Sometimes one or the other will be up top, sometimes I have to move through new and trending first. Randomness is exactly what you want in a user experience right? RIGHT?
[doublepost=1531939134][/doublepost]
About time! Now, just PLEASE add an option to turn off the auto play previews!
and THIS!
Score: 5 Votes (Like | Disagree)
jim.arrows Avatar
37 months ago
About time! Now, just PLEASE add an option to turn off the auto play previews!
I've stopped using Netflix altogether due to the auto-previews, I've completely switched to Amazon. Infuriating.
Score: 4 Votes (Like | Disagree)
austinmcguire Avatar
37 months ago
I have yet to see this myself, but I actually preferred the ATV3 menus to the pre-update ATV4 menus. It was annoying to have to scroll up and down to find where it put "My List" this time. This new layout appears to fix that issue.
Score: 4 Votes (Like | Disagree)

Top Stories

tracking disabled ios 14 5

Analytics Suggest 96% of Users Leave App Tracking Disabled in iOS 14.5

Friday May 7, 2021 1:51 am PDT by
An early look at an ongoing analysis of Apple's App Tracking Transparency suggests that the vast majority of iPhone users are leaving app tracking disabled since the feature went live on April 26 with the release of iOS 14.5. According to the latest data from analytics firm Flurry, just 4% of iPhone users in the U.S. have actively chosen to opt into app tracking after updating their device...
macbook colors 3d black bezels

Prosser: Next MacBook Air Could Come in Colors Similar to iMac

Friday May 7, 2021 6:55 am PDT by
According to Apple leaker Jon Prosser, Apple's upcoming release of the MacBook Air will feature various colors, similar to the colors in the newly released 24-inch iMac. In the latest video of his YouTube channel Front Page Tech, Prosser says the same source who accurately provided him information on the first Apple silicon iMac coming in colors has told him that he recently saw a prototype...
snapchat dark mode

Snapchat Rolls Out Dark Mode on iOS

Wednesday May 5, 2021 1:17 am PDT by
Nearly two years following the release of iOS and iPadOS 13, which included native, built-in, and systemwide dark mode, Snapchat, one of the world's most prominent social media networks, has finally rolled out a dark mode theme for iOS users. Snapchat began testing a dark mode theme of its app design late last year with a small group of iOS users. Now, Snapchat says that as of this week, it...
tile amazon sidewalk integration

Tile to Leverage Amazon Echo and Ring Devices to Better Compete With AirTags

Friday May 7, 2021 2:07 pm PDT by
Amazon today announced that it is teaming up with Tile to add Amazon Sidewalk integration to Tile's Bluetooth trackers. Amazon Sidewalk, for those unfamiliar, is a network of Amazon Bluetooth devices that's designed to improve the connectivity of devices like the Ring and Amazon Echo. Tile will now be joining Amazon Sidewalk, and through this integration, Amazon Echo and Ring devices will be ...
tile sticker e1570533758981

Tile CEO: 'We Welcome Competition From Apple, But We Think It Needs to Be Fair'

Tuesday May 4, 2021 9:51 am PDT by
Just after Apple announced its AirTags, Tile CEO CJ Prober relayed his concerns about competing with Apple in the tracking space, and said that Tile would ask Congress to investigate Apple's business practices specific to Find My and item trackers. Prober this week did an interview with Bloomberg, where he further expanded on Tile's complaints about Apple and why he feels that Tile is...
airtag 1

AirTag Anti-Stalking Measures 'Just Aren't Sufficient' Says Washington Post Report

Wednesday May 5, 2021 6:03 pm PDT by
The safeguards that Apple built into AirTags to prevent them from being used to track someone "just aren't sufficient," The Washington Post's Geoffrey Fowler said today in a report investigating how AirTags can be used for covert stalking. Fowler planted an AirTag on himself and teamed up with a colleague to be pretend stalked, and he came to the conclusion that the AirTags are a "new means...
signal instagram ads3

Signal Shares the Instagram Ads Facebook Doesn't Want You to See

Wednesday May 5, 2021 1:29 am PDT by
Encrypted messaging app Signal has had a series of Instagram ads blocked from the social media platform, after it attempted to show users how much data the Facebook-owned company collects about them and how it's used to push targeted ads. In a blog post, Signal described how it generated the ads to show users why they were seeing them, simply by declaring upfront the information that the...
fortnite apple logo 2

Epic CEO Tim Sweeney Admits App Store's 30% Cut Is Similar to Consoles, Would Have Accepted Special Deal With Apple

Tuesday May 4, 2021 1:54 pm PDT by
Apple's legal battle with Epic Games is continuing on, and during the second day of the trial, Epic Games' CEO Tim Sweeney continued his testimony against Apple. Sweeney was grilled by Apple's lawyers, and made several points seemingly favorable to Apple. In addition to mentioning how he prefers Apple's iPhone and values Apple's privacy policies that he's aiming to dismantle, Sweeney...
iphone 12 preorder purple

Apple Begins Transition to Randomized Serial Numbers With Purple iPhone 12

Wednesday May 5, 2021 9:17 am PDT by
MacRumors previously reported about Apple's plan to switch to randomized serial numbers for future products starting in early 2021, and this transition has now started with the new purple iPhone 12 model in multiple countries. With assistance from Aaron Zollo, host of the YouTube channel ZolloTech, we can confirm that the purple iPhone 12 released last month has a new 10-character serial...
precision finding developer mode

AirTag Precision Finding Interface Includes Hidden 'Developer Mode'

Thursday May 6, 2021 1:32 am PDT by
A frustrated AirTag owner has inadvertently discovered the existence of a hidden "developer mode" in the on-screen interface that Find My displays when the Precision Finding feature is activated to help locate one of Apple's item trackers. Precision Finding is a feature that provides users with specific on-screen directions for finding a nearby AirTag. iPhones with a U1 chip, which includes ...