DirecTV Now Extends Apple TV 4K Deal with 3-Months Prepaid Service Through April

Over the past few months, DirecTV Now have been offering a great deal for anyone interested in the Apple TV 4K. The offer stipulates that when new subscribers prepay for three months of DirecTV Now at $105, they can get a 32GB Apple TV 4K at no additional cost. It was believed that the company would remove the deal at the end of March -- or revert back to the original offer to prepay for four months at $140 -- but now that a new month has rolled around it appears that the offer should be available through the end of April.

DirecTV Now introduced this new, lower-cost offer back in February and it has remained the best sale price for a brand-new 32GB Apple TV 4K since then. Although eBay and retailers like Adorama and B&H Photo sometimes have sales, the 32GB Apple TV 4K's normal price is $180 on Apple.com.

directv now apple tv 4k new dealNote: MacRumors is an affiliate partner with DirecTV Now. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running.

The offer's $105 price tag calculates the cost of three months of DirecTV Now's "Live a Little" $35/month plan, which includes around 60+ live channels. On the Apple TV app, users can stream live TV and watch on-demand shows, and sometime this spring they'll be able to record content to DirecTV Now's long-promised cloud-based DVR.

To take advantage of the sale, follow these steps:

  • Visit DirecTVNow.com's landing page for the deal
  • Click "Redeem & Stream"
  • Select the "Live a Little" package to get the Apple TV at the lowest possible price
  • Choose if you want to add premium channel add-ons, or click "Skip for now"
  • Click "Add to plan" under the Apple TV 4K box in the Special offer section
  • Click "Continue" and go through the account creation and checkout processes

It's important to note that the deal is for new subscribers only, but existing subscribers can claim it by using an alternative email address from their original account, or by setting up an iCloud email alias. Once ordered, the Apple TV 4K arrives in the mail within a few weeks, and those who don't want to continue paying for DirecTV Now beyond the three months offered in this deal can cancel the service before the fourth month is billed and keep the Apple TV 4K.

For more on the latest discounts and savings happening this spring, visit our Deals Roundup.

Related Roundup: Apple Deals

Popular Stories

iphone 17 models

No iPhone 18 Launch This Year, Reports Suggest

Thursday January 1, 2026 8:43 am PST by
Apple is not expected to release a standard iPhone 18 model this year, according to a growing number of reports that suggest the company is planning a significant change to its long-standing annual iPhone launch cycle. Despite the immense success of the iPhone 17 in 2025, the iPhone 18 is not expected to arrive until the spring of 2027, leaving the iPhone 17 in the lineup as the latest...
apple intelligence black

Report: Apple's AI Strategy Could Finally Pay Off in 2026

Tuesday December 30, 2025 9:01 am PST by
Apple's restrained artificial intelligence strategy may pay off in 2026 amid the arrival of a revamped Siri and concerns around the AI market "bubble" bursting, The Information argues. The speculative report notes that Apple has taken a restrained approach with AI innovations compared with peers such as OpenAI, Google, and Meta, which are investing hundreds of billions of dollars in data...
apple fitness 2026 1

Apple Teases 'Something Big' Coming Soon to Apple Fitness+

Tuesday December 30, 2025 2:11 pm PST by
The Apple Fitness+ Instagram account today teased that the service has "big plans" for 2026. In a video, several Apple Fitness+ trainers are shown holding up newspapers with headlines related to Apple Fitness+. What's Apple Fitness+ Planning for the New Year? Something Big is Coming to Apple Fitness+ The Countdown Begins. Apple Fitness+ 2026 is Almost Here 2026 Plans Still Under ...
iphone 17 pro dark blue 1

iPhone 17 Pro and Pro Max Users Report Static Speaker Noise While Charging

Tuesday December 30, 2025 10:39 am PST by
iPhone 17 Pro and Pro Max owners are having trouble with the speakers of their devices, and have complained about a static or hissing noise that occurs when the iPhone is charging. There are multiple discussions about the issue on Reddit, the MacRumors forums, and Apple's Support Community, where affected users say there is a noticeable static noise "like an old radio." Some people report...
maxresdefault

Hands-On With a Rough iPhone Fold Mockup

Monday December 29, 2025 10:55 am PST by
Apple is rumored to be introducing a foldable iPhone in September 2026, and since it will bring the biggest form factor change since the iPhone was introduced in 2007, curiosity about the design is high. A 3D designer created an iPhone Fold design based on rumors, and we printed it out to see how it compares to Apple's current iPhones. Subscribe to the MacRumors YouTube channel for more ...
maxresdefault

Where's the New Apple TV?

Monday December 22, 2025 11:30 am PST by
Apple hasn't updated the Apple TV 4K since 2022, and 2025 was supposed to be the year that we got a refresh. There were rumors suggesting Apple would release the new Apple TV before the end of 2025, but it looks like that's not going to happen now. Subscribe to the MacRumors YouTube channel for more videos. Bloomberg's Mark Gurman said several times across 2024 and 2025 that Apple would...
Mac Pro Feature Blue

What's Happening With the Mac Pro?

Wednesday December 31, 2025 9:59 am PST by
Apple hasn't updated the Mac Pro since 2023, and according to recent rumors, there's no update coming in the near future. In fact, Apple might be finished with the Mac Pro. Bloomberg recently said that the Mac Pro is "on the back burner" and has been "largely written off" by Apple. Apple apparently views the more compact Mac Studio as the ideal high-end pro-level desktop, and it has almost...
macbook air march 2020

Apple Says Final Intel MacBook Air and Apple Watch Series 5 Now 'Vintage'

Wednesday December 31, 2025 8:39 am PST by
Apple today added the final 13-inch MacBook Air powered by Intel processors, the Apple Watch Series 5, and additional products to its vintage products list. The iPhone 11 Pro was also added to the list after the iPhone 11 Pro Max was added back in September. The full list of products added to Apple's vintage and obsolete list today: MacBook Air (Retina, 13-inch, 2020) iPhone 8 Plus 128GB ...

Top Rated Comments

mattopotamus Avatar
101 months ago
I’d happily pay $140 (i.e. four months) for the 64Gb version! I filled the 32GB on my last-gen Apple TV fairly quickly.

(I’ve since built a dedicated Plex server, so space isn’t as important as it was, but still...)
You are legit the only person I’ve ever encountered who filled even a 32gb ATV.

I’m taking advantage of this simply for the ATV and cancelling service as soon as is arrives (I know it will just expire when it runs the 3 months).
Score: 3 Votes (Like | Disagree)
CJLevinsk22 Avatar
101 months ago
I took advantage of this deal last month - very glad that I did! If you are a Bank of America customer, check your cash back deals as there usually is a deal for an additional $30 back when using a BoA card to pay for DirecTV (I confirmed this also extends to DTV Now). You should be able to grab an AppleTV for $75. Mine came in less than a week.
Score: 2 Votes (Like | Disagree)
deeddawg Avatar
101 months ago
Did it for the 4K Apple TV. Direct TV streaming is a joke, not sure how anyone actually uses it
Works really well here on 20M cable internet. Are you on DSL or something?
Score: 2 Votes (Like | Disagree)
vartanarsen Avatar
101 months ago
Not sure with DTV Now is any better.
I subscribed for 3 months on their launch and I did not like it. Yes they gave me HBO for $5 bucks but most of the shows were just few episodes from the latest seasons. Same for the regular networks. That was a deal breaker. So I abandoned it.
I would consider coming back if they fixed this and also the dropped the connection that was happening quite often.
You need to use network apps with the DTVN credential login
Score: 2 Votes (Like | Disagree)
mthomas184 Avatar
101 months ago
Did it for the 4K Apple TV. Direct TV streaming is a joke, not sure how anyone actually uses it
I have very few issues with it. Ill take DTVN over all the others all day long.
[doublepost=1522763385][/doublepost]
I currently have Direct TV satellite and want to keep it. Can someone confirm that if I sign up for this (to get the discounted Apple TV) it will not impact my Direct TV satellite account? Thanks.
Correct. Since they are separate services, there will be no impact whatsoever with DTV Satellite services.
Score: 1 Votes (Like | Disagree)
garylapointe Avatar
101 months ago
The Apple TV box is nice.

I wish there was a 64GB upgrade path... It's normally only a $20 difference in cost.
Score: 1 Votes (Like | Disagree)