DirecTV Now Extends Apple TV 4K Deal with 3-Months Prepaid Service Through April

Over the past few months, DirecTV Now have been offering a great deal for anyone interested in the Apple TV 4K. The offer stipulates that when new subscribers prepay for three months of DirecTV Now at $105, they can get a 32GB Apple TV 4K at no additional cost. It was believed that the company would remove the deal at the end of March -- or revert back to the original offer to prepay for four months at $140 -- but now that a new month has rolled around it appears that the offer should be available through the end of April.

DirecTV Now introduced this new, lower-cost offer back in February and it has remained the best sale price for a brand-new 32GB Apple TV 4K since then. Although eBay and retailers like Adorama and B&H Photo sometimes have sales, the 32GB Apple TV 4K's normal price is $180 on Apple.com.

directv now apple tv 4k new dealNote: MacRumors is an affiliate partner with DirecTV Now. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running.

The offer's $105 price tag calculates the cost of three months of DirecTV Now's "Live a Little" $35/month plan, which includes around 60+ live channels. On the Apple TV app, users can stream live TV and watch on-demand shows, and sometime this spring they'll be able to record content to DirecTV Now's long-promised cloud-based DVR.

To take advantage of the sale, follow these steps:

  • Visit DirecTVNow.com's landing page for the deal
  • Click "Redeem & Stream"
  • Select the "Live a Little" package to get the Apple TV at the lowest possible price
  • Choose if you want to add premium channel add-ons, or click "Skip for now"
  • Click "Add to plan" under the Apple TV 4K box in the Special offer section
  • Click "Continue" and go through the account creation and checkout processes

It's important to note that the deal is for new subscribers only, but existing subscribers can claim it by using an alternative email address from their original account, or by setting up an iCloud email alias. Once ordered, the Apple TV 4K arrives in the mail within a few weeks, and those who don't want to continue paying for DirecTV Now beyond the three months offered in this deal can cancel the service before the fourth month is billed and keep the Apple TV 4K.

For more on the latest discounts and savings happening this spring, visit our Deals Roundup.

Related Roundup: Apple Deals

Popular Stories

iphone 17 models

No iPhone 18 Launch This Year, Reports Suggest

Thursday January 1, 2026 8:43 am PST by
Apple is not expected to release a standard iPhone 18 model this year, according to a growing number of reports that suggest the company is planning a significant change to its long-standing annual iPhone launch cycle. Despite the immense success of the iPhone 17 in 2025, the iPhone 18 is not expected to arrive until the spring of 2027, leaving the iPhone 17 in the lineup as the latest...
duolingo ad live activity

Duolingo Used iPhone's Dynamic Island to Display Ads, Violating Apple Design Guidelines

Friday January 2, 2026 1:36 pm PST by
Language learning app Duolingo has apparently been using the iPhone's Live Activity feature to display ads on the Lock Screen and the Dynamic Island, which violates Apple's design guidelines. According to multiple reports on Reddit, the Duolingo app has been displaying an ad for a "Super offer," which is Duolingo's paid subscription option. Apple's guidelines for Live Activity state that...
Clicks Communicator Feature

'Clicks Communicator' Unveiled — Will You Carry This With Your iPhone?

Friday January 2, 2026 6:35 am PST by
The company behind the BlackBerry-like Clicks Keyboard accessory for the iPhone today unveiled a new Android 16 smartphone called the Clicks Communicator. The purpose-built device is designed to be used as a second phone alongside your iPhone, with the intended focus being communication over content consumption. It runs a custom Android launcher that offers a curated selection of messaging...
Low Cost A18 Pro MacBook Feature Pink

Apple's 2026 Low-Cost A18 Pro MacBook: What We Know So Far

Friday January 2, 2026 4:33 pm PST by
Apple is planning to release a low-cost MacBook in 2026, which will apparently compete with more affordable Chromebooks and Windows PCs. Apple's most affordable Mac right now is the $999 MacBook Air, and the upcoming low-cost MacBook is expected to be cheaper. Here's what we know about the low-cost MacBook so far. Size Rumors suggest the low-cost MacBook will have a display that's around 13 ...
Low Cost MacBook Feature A18 Pro

Low-Price 12.9-Inch MacBook With A18 Pro Chip Reportedly Launching Early This Year

Friday January 2, 2026 9:08 am PST by
Apple plans to introduce a 12.9-inch MacBook in spring 2026, according to TrendForce. In a press release this week, the Taiwanese research firm said this MacBook will be aimed at the entry-level to mid-range market, with "competitive pricing." TrendForce did not share any further details about this MacBook, but the information that it shared lines up with several rumors about a more...
Apple Fitness Plus hero

Apple Announces New Fitness+ Workout Programs, Strava Challenge, and More

Friday January 2, 2026 6:43 am PST by
Apple today announced a number of updates to Apple Fitness+ and activity with the Apple Watch. The key announcements include: New Year limited-edition award: Users can win the award by closing all three Activity Rings for seven days in a row in January. "Quit Quitting" Strava challenge: Available in Strava throughout January, users who log 12 workouts anytime in the month will win an ...
govee floor lamp

CES 2026: Govee Announces New Matter-Connected Ceiling and Floor Lights

Sunday January 4, 2026 5:00 am PST by
Govee today introduced three new HomeKit-compatible lighting products, including the Govee Floor Lamp 3, the Govee Ceiling Light Ultra, and the Govee Sky Ceiling Light. The Govee Floor Lamp 3 is the successor to the Floor Lamp 2, and it offers Matter integration with the option to connect to HomeKit. The Floor Lamp 3 offers an upgraded LuminBlend+ lighting system that can reproduce 281...
Belkin 25W Battery magnetic

CES 2026: Belkin Announces Magnetic Ring Power Bank, Modular Dock, and More

Sunday January 4, 2026 3:02 pm PST by
Belkin today announced a range of new charging and connectivity accessories at CES 2026, expanding its portfolio of products aimed at Apple device users. UltraCharge Pro Power Bank 10K with Magnetic Ring The lineup includes new Qi2 and Qi2.2 wireless chargers, magnetic power banks, a high-capacity laptop battery, and USB-C productivity accessories, with an emphasis on higher charging...

Top Rated Comments

mattopotamus Avatar
101 months ago
I’d happily pay $140 (i.e. four months) for the 64Gb version! I filled the 32GB on my last-gen Apple TV fairly quickly.

(I’ve since built a dedicated Plex server, so space isn’t as important as it was, but still...)
You are legit the only person I’ve ever encountered who filled even a 32gb ATV.

I’m taking advantage of this simply for the ATV and cancelling service as soon as is arrives (I know it will just expire when it runs the 3 months).
Score: 3 Votes (Like | Disagree)
CJLevinsk22 Avatar
101 months ago
I took advantage of this deal last month - very glad that I did! If you are a Bank of America customer, check your cash back deals as there usually is a deal for an additional $30 back when using a BoA card to pay for DirecTV (I confirmed this also extends to DTV Now). You should be able to grab an AppleTV for $75. Mine came in less than a week.
Score: 2 Votes (Like | Disagree)
deeddawg Avatar
101 months ago
Did it for the 4K Apple TV. Direct TV streaming is a joke, not sure how anyone actually uses it
Works really well here on 20M cable internet. Are you on DSL or something?
Score: 2 Votes (Like | Disagree)
vartanarsen Avatar
101 months ago
Not sure with DTV Now is any better.
I subscribed for 3 months on their launch and I did not like it. Yes they gave me HBO for $5 bucks but most of the shows were just few episodes from the latest seasons. Same for the regular networks. That was a deal breaker. So I abandoned it.
I would consider coming back if they fixed this and also the dropped the connection that was happening quite often.
You need to use network apps with the DTVN credential login
Score: 2 Votes (Like | Disagree)
mthomas184 Avatar
101 months ago
Did it for the 4K Apple TV. Direct TV streaming is a joke, not sure how anyone actually uses it
I have very few issues with it. Ill take DTVN over all the others all day long.
[doublepost=1522763385][/doublepost]
I currently have Direct TV satellite and want to keep it. Can someone confirm that if I sign up for this (to get the discounted Apple TV) it will not impact my Direct TV satellite account? Thanks.
Correct. Since they are separate services, there will be no impact whatsoever with DTV Satellite services.
Score: 1 Votes (Like | Disagree)
garylapointe Avatar
101 months ago
The Apple TV box is nice.

I wish there was a 64GB upgrade path... It's normally only a $20 difference in cost.
Score: 1 Votes (Like | Disagree)