DirecTV Now Extends Apple TV 4K Deal with 3-Months Prepaid Service Through April

Over the past few months, DirecTV Now have been offering a great deal for anyone interested in the Apple TV 4K. The offer stipulates that when new subscribers prepay for three months of DirecTV Now at $105, they can get a 32GB Apple TV 4K at no additional cost. It was believed that the company would remove the deal at the end of March -- or revert back to the original offer to prepay for four months at $140 -- but now that a new month has rolled around it appears that the offer should be available through the end of April.

DirecTV Now introduced this new, lower-cost offer back in February and it has remained the best sale price for a brand-new 32GB Apple TV 4K since then. Although eBay and retailers like Adorama and B&H Photo sometimes have sales, the 32GB Apple TV 4K's normal price is $180 on Apple.com.

directv now apple tv 4k new dealNote: MacRumors is an affiliate partner with DirecTV Now. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running.

The offer's $105 price tag calculates the cost of three months of DirecTV Now's "Live a Little" $35/month plan, which includes around 60+ live channels. On the Apple TV app, users can stream live TV and watch on-demand shows, and sometime this spring they'll be able to record content to DirecTV Now's long-promised cloud-based DVR.

To take advantage of the sale, follow these steps:

  • Visit DirecTVNow.com's landing page for the deal
  • Click "Redeem & Stream"
  • Select the "Live a Little" package to get the Apple TV at the lowest possible price
  • Choose if you want to add premium channel add-ons, or click "Skip for now"
  • Click "Add to plan" under the Apple TV 4K box in the Special offer section
  • Click "Continue" and go through the account creation and checkout processes

It's important to note that the deal is for new subscribers only, but existing subscribers can claim it by using an alternative email address from their original account, or by setting up an iCloud email alias. Once ordered, the Apple TV 4K arrives in the mail within a few weeks, and those who don't want to continue paying for DirecTV Now beyond the three months offered in this deal can cancel the service before the fourth month is billed and keep the Apple TV 4K.

For more on the latest discounts and savings happening this spring, visit our Deals Roundup.

Related Roundup: Apple Deals

Popular Stories

airpods pro 3 purple

New, Higher End AirPods Pro Coming This Year

Tuesday January 20, 2026 9:05 am PST by
Apple is planning to debut a high-end secondary version of AirPods Pro 3 this year, sitting in the lineup alongside the current model, reports suggest. Back in September 2025, supply chain analyst Ming-Chi Kuo reported that Apple is planning to introduce a successor to the AirPods Pro 3 in 2026. This would be somewhat unusual since Apple normally waits around three years to make major...
smaller dynamic island iphone 18 pro Filip Vabrous%CC%8Cek

iPhone 18 Pro Leak: Smaller Dynamic Island, No Top-Left Camera Cutout

Tuesday January 20, 2026 2:34 am PST by
Over the last few months, rumors around the iPhone 18 Pro's front-panel design have been conflicted, with some supply-chain leaks pointing to under-display Face ID, reports suggesting a top-left hole-punch camera, and debate over whether the familiar Dynamic Island will shrink, shift, or disappear entirely. Today, Weibo-based leaker Instant Digital shared new details that appear to clarify the ...
iOS 27 Mock Quick

iOS 27 Will Add These 8 New Features to Your iPhone

Sunday January 18, 2026 3:51 pm PST by
iOS 27 is still many months away, but there are already plenty of rumors about new features that will be included in the software update. The first beta of iOS 27 will be released during WWDC 2026 in June, and the update should be released to all users with a compatible iPhone in September. Bloomberg's Mark Gurman said that iOS 27 will be similar to Mac OS X Snow Leopard, in the sense...
14 inch MacBook Pro Keyboard

MacBook Pro Buyers Now Facing Up to a Two-Month Wait Ahead of New Models

Sunday January 18, 2026 6:50 pm PST by
MacBook Pro availability is tightening on Apple's online store, with select configurations facing up to a two-month delivery timeframe in the United States. A few 14-inch and 16-inch MacBook Pro configurations with an M4 Pro chip are not facing any shipping delay, but estimated delivery dates for many configurations with an M4 Max chip range from February 6 to February 24 or even later. At...
Apple Logo Spotlight

Apple Expected to Unveil Five All-New Products This Year

Wednesday January 21, 2026 10:54 am PST by
In addition to updating many of its existing products, Apple is expected to unveil five all-new products this year, including a smart home hub, a Face ID doorbell, a MacBook with an A18 Pro chip, a foldable iPhone, and augmented reality glasses. Below, we have recapped rumored features for each product. Smart Home Hub Apple home hub (concept) Apple's long-rumored smart home hub should...

Top Rated Comments

mattopotamus Avatar
102 months ago
I’d happily pay $140 (i.e. four months) for the 64Gb version! I filled the 32GB on my last-gen Apple TV fairly quickly.

(I’ve since built a dedicated Plex server, so space isn’t as important as it was, but still...)
You are legit the only person I’ve ever encountered who filled even a 32gb ATV.

I’m taking advantage of this simply for the ATV and cancelling service as soon as is arrives (I know it will just expire when it runs the 3 months).
Score: 3 Votes (Like | Disagree)
CJLevinsk22 Avatar
102 months ago
I took advantage of this deal last month - very glad that I did! If you are a Bank of America customer, check your cash back deals as there usually is a deal for an additional $30 back when using a BoA card to pay for DirecTV (I confirmed this also extends to DTV Now). You should be able to grab an AppleTV for $75. Mine came in less than a week.
Score: 2 Votes (Like | Disagree)
deeddawg Avatar
102 months ago
Did it for the 4K Apple TV. Direct TV streaming is a joke, not sure how anyone actually uses it
Works really well here on 20M cable internet. Are you on DSL or something?
Score: 2 Votes (Like | Disagree)
vartanarsen Avatar
102 months ago
Not sure with DTV Now is any better.
I subscribed for 3 months on their launch and I did not like it. Yes they gave me HBO for $5 bucks but most of the shows were just few episodes from the latest seasons. Same for the regular networks. That was a deal breaker. So I abandoned it.
I would consider coming back if they fixed this and also the dropped the connection that was happening quite often.
You need to use network apps with the DTVN credential login
Score: 2 Votes (Like | Disagree)
mthomas184 Avatar
102 months ago
Did it for the 4K Apple TV. Direct TV streaming is a joke, not sure how anyone actually uses it
I have very few issues with it. Ill take DTVN over all the others all day long.
[doublepost=1522763385][/doublepost]
I currently have Direct TV satellite and want to keep it. Can someone confirm that if I sign up for this (to get the discounted Apple TV) it will not impact my Direct TV satellite account? Thanks.
Correct. Since they are separate services, there will be no impact whatsoever with DTV Satellite services.
Score: 1 Votes (Like | Disagree)
garylapointe Avatar
102 months ago
The Apple TV box is nice.

I wish there was a 64GB upgrade path... It's normally only a $20 difference in cost.
Score: 1 Votes (Like | Disagree)