Apple this morning informed developers that they're now able to offer up to 10 screenshots in their App Store product pages for iPhone, iPad, Apple Watch, and Apple TV apps, allowing them to show customers more of an app's experience.

In the App Store, each app has its own product page that offers up a description and images to explain its function or gameplay.

appstorescreenshots
Previously, app developers were limited to a total of five screenshots plus up to three 30-second preview videos for demonstrative purposes, which is increasing to 10 images plus videos.

For apps that run on multiple devices, developers will be able to provide 10 tailored screenshots for each device.

For customers, the expanded screenshot limit means developers will be able to offer a clearer, more expansive picture of what an app is capable of, providing a better idea of an app's feature set ahead of purchase.

Top Rated Comments

vicviper789 Avatar
103 months ago
I bet an intern had to change one line of code to achieve this feat
Score: 2 Votes (Like | Disagree)
calstanford Avatar
103 months ago
True progress right there. Can't wait for them to turn it up to 11!
Score: 2 Votes (Like | Disagree)
Fzang Avatar
103 months ago
I hate Apple's new model of releasing features randomly along the way. Why can't they just implement these things up front?
A find balance between simplicity, competition, bugs and deadlines.

Only Apple knows how Apple works internally.
Score: 2 Votes (Like | Disagree)
itsmilo Avatar
103 months ago
Personally if the App icon already looks like crap or cheap i dont even bother to look any further
Score: 1 Votes (Like | Disagree)
picciano Avatar
103 months ago
Personally if the App icon already looks like crap or cheap i dont even bother to look any further
Going out on a limb here, but I also guessing you judge books by their cover?
Score: 1 Votes (Like | Disagree)
itsmilo Avatar
103 months ago
Going out on a limb here, but I also guessing you judge books by their cover?
Indeed i do but since i dont read its movie posters in my case haha
Score: 1 Votes (Like | Disagree)

Popular Stories

maxresdefault

Where's the New Apple TV?

Monday December 22, 2025 11:30 am PST by
Apple hasn't updated the Apple TV 4K since 2022, and 2025 was supposed to be the year that we got a refresh. There were rumors suggesting Apple would release the new Apple TV before the end of 2025, but it looks like that's not going to happen now. Subscribe to the MacRumors YouTube channel for more videos. Bloomberg's Mark Gurman said several times across 2024 and 2025 that Apple would...
iPhone Top Left Hole Punch Face ID Feature Purple

iPhone 18 Pro Launching Next Year With These 12 New Features

Tuesday December 23, 2025 8:36 am PST by
While the iPhone 18 Pro and iPhone 18 Pro Max are not expected to launch for another nine months, there are already plenty of rumors about the devices. Below, we have recapped 12 features rumored for the iPhone 18 Pro models. The same overall design is expected, with 6.3-inch and 6.9-inch display sizes, and a "plateau" housing three rear cameras Under-screen Face ID Front camera in...
airpods color prototypes

Apple Tested AirPods in Bright Colors

Saturday December 27, 2025 6:06 am PST by
Apple reportedly tested a version of the first-generation AirPods with bright, iPhone 5c-like colored charging cases. The images, shared by the Apple leaker and prototype collector known as "Kosutami," claim to show first-generation AirPods prototypes with pink and yellow exterior casings. The interior of the charging case and the earbuds themselves remain white. They seem close to some...
iOS 26

iOS 26.2 Adds These 8 New Features to Your iPhone

Monday December 22, 2025 8:47 am PST by
Earlier this month, Apple released iOS 26.2, following more than a month of beta testing. It is a big update, with many new features and changes for iPhones. iOS 26.2 adds a Liquid Glass slider for the Lock Screen's clock, offline lyrics in Apple Music, and more. Below, we have highlighted a total of eight new features. Liquid Glass Slider on Lock Screen A new slider in the Lock...
maxresdefault

Hands-On With a Rough iPhone Fold Mockup

Monday December 29, 2025 10:55 am PST by
Apple is rumored to be introducing a foldable iPhone in September 2026, and since it will bring the biggest form factor change since the iPhone was introduced in 2007, curiosity about the design is high. A 3D designer created an iPhone Fold design based on rumors, and we printed it out to see how it compares to Apple's current iPhones. Subscribe to the MacRumors YouTube channel for more ...
top stories 2025 12 27

Top Stories: iPhone Fold Mockup, Where's the New Apple TV?, and More

Saturday December 27, 2025 6:00 am PST by
Merry Christmas and Happy Holidays from MacRumors! News in the Apple world has unsurprisingly been relatively slow over the past week, but Apple's upcoming foldable iPhone managed to make its way back into the news, while we also shared updates on current and future Apple TV news. iOS 26.3 will be bringing some new features, particularly for users in the EU, so we'll look for additional...
Apple Wallet ID Illinois

Apple Plans to Expand iPhone Driver's Licenses to These 7 U.S. States

Wednesday December 24, 2025 8:40 am PST by
In select U.S. states, residents can add their driver's license or state ID to the Apple Wallet app on the iPhone and Apple Watch, and then use it to display proof of identity or age at select airports and businesses, and in select apps. The feature is currently available in 13 U.S. states and Puerto Rico, and it is expected to launch in at least seven more in the future. To set up the...
maxresdefault

10 Mac Apps Worth Trying in 2026

Wednesday December 24, 2025 9:27 am PST by
2026 is almost upon us, and a new year is a good time to try out some new apps. We've rounded up 10 excellent Mac apps that are worth checking out. Subscribe to the MacRumors YouTube channel for more videos. Alt-Tab (Free) - Alt-Tab brings a Windows-style alt + tab thumbnail preview option to the Mac. You can see a full window preview of open apps and app windows. One Thing (Free) -...