DirecTV Now Sweetens Deal: Prepay Three Months of Service for $105 and Get a 32GB Apple TV 4K at No Cost

DirecTV Now has updated its Apple TV 4K deal today with an even lower price point: if you prepay for just three months of the streaming TV service for a total of about $105, you'll get the 32GB Apple TV 4K at no cost. The deal is an improvement on the original DirecTV Now offer of prepaying for four months of the $35/month service (that's the entry price point), which ended up costing $140 for the 32GB Apple TV 4K.

This makes DirecTV Now's deal the best sale price currently available online for the Apple TV 4K, with the $105 price tag up to $75 cheaper than the device's current going rate of about $170 to $180 at retailers like B&H Photo and Best Buy. You could also opt for the higher cost packages of DirecTV Now when prepaying for three months, with the service increasing to $50/month, $60/month, and $70/month for additional channels.

directv now apple tv 4k new dealNote: MacRumors is an affiliate partner with these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running.

Once ordered, the Apple TV 4K arrives in the mail within a few weeks, and if you don't want to continue to pay for DirecTV Now at the end of the three-month prepaid period, you can cancel it before you're billed again and keep the Apple TV 4K. The offer is limited to new DirecTV Now subscribers in the United States, but existing customers can take advantage of it by using a different email address. There's also a limit of one offer per DirecTV Now account and two per shipping address.

Below you'll find more of the fine print on the refined deal:

4K Apple TV (32 GB): Must prepay first three months of service at full price. Online orders will be shipped via FedEx ground to address provided. Allow 2-3 weeks for delivery. Offer limited to 1 per DIRECTV NOW account; 2 per shipping address. Not combinable with select offers. 4K HD not available with DIRECTV NOW.

The company notes on the updated page for the deal that it is a limited time offer and "won't last," suggesting that it could return to the normal four months of prepaid service fairly soon. If you're interested, head over to DirecTV Now's landing page for the deal, click "Redeem & Stream," and make sure to add the Apple TV 4K to your plan at no cost during the sign-up process.

For more information on discounts happening this week, visit our Deals Roundup.

Related Roundups: Apple TV, Apple Deals
Buyer's Guide: Apple TV (Don't Buy)

Popular Stories

AirPods Pro Firmware Feature

Apple Releases New Firmware for AirPods Pro 2, AirPods Pro 3, and AirPods 4

Thursday November 13, 2025 11:35 am PST by
Apple today released new firmware designed for the AirPods Pro 3, the AirPods 4, and the prior-generation AirPods Pro 2. The AirPods Pro 3 firmware is 8B25, while the AirPods Pro 2 and AirPods 4 firmware is 8B21, all up from the prior 8A358 firmware released in October. There's no word on what's include in the updated firmware, but the AirPods Pro 2, AirPods 4 with ANC, and AirPods Pro 3...
CarPlay Pinned Messages

iOS 26.2 Adds New CarPlay Setting

Thursday November 13, 2025 6:48 am PST by
iOS 26 extended pinned conversations in the Messages app to CarPlay, for quick access to your most frequent chats. However, some drivers may prefer the classic view with a list of individual conversations only, and Apple now lets users choose. Apple released the second beta of iOS 26.2 this week, and it introduces a new CarPlay setting for turning off pinned conversations in the Messages...
iPhone Pocket Short

iPhone Pocket Now Available to Order, But Already Selling Out

Friday November 14, 2025 6:20 am PST by
Apple recently teamed up with Japanese fashion brand ISSEY MIYAKE to create the iPhone Pocket, a limited-edition knitted accessory designed to carry an iPhone. iPhone Pocket is available to order on Apple's online store starting today, in the United States, France, China, Italy, Japan, Singapore, South Korea, and the United Kingdom. However, it is already completely sold out in the United...
tvOS 26 Profiles

tvOS 26.2 Adds a Useful New Feature to Your Apple TV

Friday November 14, 2025 10:02 am PST by
Starting with the upcoming tvOS 26.2 update, currently in beta, additional profiles created on the Apple TV no longer require their own Apple Account. In the Settings app on the Apple TV, under Profiles and Accounts, anyone can create a new profile by simply entering a name and indicating whether the profile is for a kid. The profile will be associated with the primary user's Apple Account,...
Tim Cook WWDC 2018

Report: Tim Cook to Step Down as Apple CEO 'as Soon as Next Year'

Saturday November 15, 2025 2:40 pm PST by
Apple is preparing for Tim Cook to step down as CEO of the company "as soon as next year," according to the Financial Times. The company's board of directors and senior executives "recently intensified preparations for Cook to hand over the reins," the report said. While the report said that Apple is unlikely to name a new CEO before its next earnings report in late January, it went on to ...
walmart new ornametns

Walmart Black Friday Deals Begin Today With Low Prices on Headphones, TVs, and More

Friday November 14, 2025 7:55 am PST by
Walmart's Black Friday sale has officially kicked off today, with an online shopping event that's also seeing some matching deals in retail locations. There are quite a few major discounts in this sale, including savings on headphones, TVs, and more. Note: MacRumors is an affiliate partner with Walmart. When you click a link and make a purchase, we may receive a small payment, which helps us...
apple silicon mac lineup 2024 feature purple m5

Apple's 2026 Mac Plans

Friday November 14, 2025 3:23 pm PST by
Most of Apple's Macs are slated to get M5 chips across 2026, and there's a possibility we'll even see the first M6 chips toward the end of the year. Updates are planned for everything from the MacBook Air to the Mac Studio. MacBook Air (Early 2026) The MacBook Air will be one of the first Macs to get a 2026 refresh, with an update planned for the first few months of the year. The MacBook...
iOS 26

iOS 26.2 Available Next Month With These 8 New Features

Tuesday November 11, 2025 9:48 am PST by
Apple released the first iOS 26.2 beta last week. The upcoming update includes a handful of new features and changes on the iPhone, including a new Liquid Glass slider for the Lock Screen's clock, offline lyrics in Apple Music, and more. In a recent press release, Apple confirmed that iOS 26.2 will be released to all users in December, but it did not provide a specific release date....
homepod mini thumb feature

New HomePod Mini, Apple TV, and AirTag Were Expected This Year — Where Are They?

Wednesday November 12, 2025 11:42 am PST by
While it was rumored that Apple planned to release new versions of the HomePod mini, Apple TV, and AirTag this year, it is no longer clear if that will still happen. Back in January, Bloomberg's Mark Gurman said Apple planned to release new HomePod mini and Apple TV models "toward the end of the year," while he at one point expected a new AirTag to launch "around the middle of 2025." Yet,...
best early black friday deals

Best Black Friday Apple Deals Live Now - Save on AirPods, iPads, and Apple Watches

Saturday November 15, 2025 1:45 pm PST by
We're officially in the month of Black Friday, which will take place on Friday, November 28 in 2025. As always, this will be the best time of the year to shop for great deals, including popular Apple products like AirPods, iPad, Apple Watch, and more. In this article, the majority of the discounts will be found on Amazon. Note: MacRumors is an affiliate partner with some of these vendors. When ...

Top Rated Comments

HobeSoundDarryl Avatar
101 months ago
1. Does it let you record live tv to the appleTV like a regular DirectV device?
They have a virtual DVR service. These are generally not as full featured as the real DVR you probably already have. However, it's easy enough to TRY this kind of service and see if it's good enough for you. Be sure to research the DVR service via online info to see if it will scratch that particular itch for you. Things you take for granted in a traditional DVR may not be there in some of these virtual DVRs (stuff like skipping commercials, being able to watch some things same day, not having a recording "expire" until you want to delete it, etc).

2. I see that it shows you can only watch on up to 2 screens, is there any way around this?
No. General advice is you buy another subscription for 2 more streams. Note that this is simultaneous streams, meaning you can set up access to 20 screens in a home and watch on any of them... but only 2 of them can be watching something at the same time.

3. I see that you can pick channels like HBO for $5 more a month, I currently have like 7 different HBO channels, though most of what is shown is garbage and I'm only interested in certain shows. Will the HBO channel that I pay for show the main shows and movies?
The HBO subscription is like the SATT version- you get the bundle of HBO channels. The $5 is not buying just one HBO channel at a time.

4. What are the other downsides of using DirectvNow vs regular satellite DirectV?
* If you are set up for Dolby 5.1 surround sound, none of these streamers have it- just stereo or mono sound.
* If you like the full features of your DVR you may not like the fewer features & limitations of a virtual DVRs
* If you have a broadband cap, HD video can run you up and into it, which may result in a higher broadband bill
* If your broadband is not robust, you may get some stuttering. If you have a lot of people using wifi and you want to stream to your :apple:TV via wifi, you may overrun your wifi capacity and thus get stuttering. If you can wire these with ethernet, you can get around the wifi overload issue.
* Write down all of the channels you want to receive. Then check your list against the packages available. You may not be able to get the channels you want. Scrutinize carefully- sometimes the marketing implies availability but you are not actually getting what you think you are getting (more on that below).
* When broadband is down you have NO TV and NO DVR access.
* Do you care about getting your local channels? Be sure this can provide them. Note that seeing the major network logos does not necessarily mean you are getting your local channels. You have to dig in here.
* Must have your regional sports network? Be sure a provider can provide that too. Again, a logo such as a Fox Sports logo doesn't necessarily mean it's YOUR regional sports network.
* Do you maybe have DirecTV for Sunday Ticket? DTV NOW doesn't offer it as an add-on package like the SATT service.
* Here's a pretty good (quick) comparison: https://www.tomsguide.com/us/directv-now-difference-faq,review-4142.html There are plenty more online if you do a search

At $200/month you are very likely paying way too much for a TV subscription. However, Directv NOW is not the only game in town. As a former DISH subscriber, I recently did my own evaluation of all of these services and was very close to going with PS Vue, as seemingly best of this bunch (IMO). You might want to take a look at PS Vue, Sliing, etc to see if you can get your desired channels that way. Yes, those don't have a discounted :apple:TV but you may wash the savings in only a few months if one of those turns out to be a better match.

Note you also can go the individual app way to fill in some gaps. For example, if a cheaper streaming service provided everything you wanted except- say- HBO, you can always subscribe direct to HBO through the HBO app. Then use it for your HBO shows. Some people will hop in and out of apps like that: subscribe at strategic times, binge watch all their shows, then cancel the subscription. Repeat in a few months. Etc.

Unless you are paying up for some very specific programming only available from that SATT service or maybe you need to feed a LOT of TVs and thus a big slice of your $200 is paying for leased boxes, a change will likely save you a lot of money and still deliver most- if not all- of what you want. Key: shop around and dig into reviews & descriptions so you know what you are getting and what you may be losing.

Also know that the traditional alternatives are not ignoring the competitive pressures. You may want to shop DISH (Satt service) and even local cable offers to see if you can significantly cut your costs without necessarily going all the way to streaming services. Often $200/month rates means all promotional discounts have expired. Change to ANYONE else and you may save money without making as many compromises. Then be ready to change again when THEIR promotional rates expire. Many traditional competitors now offer 2 or 3-year price locks, so they won't creep up the pricing for a few years. Just be ready to jump when those terms are nearing their end.

Ultimately, all things considered my jump from the traditional (SATT) landed at a combination of :apple:TV + HDHomeRun boxes ('https://www.silicondust.com/hdhomerun/') + the Channels App ('https://getchannels.com') with DVR service:

* I fed a HDHomeRun Prime a Comcast cable card for cable channels.
* Other HDHomeRun boxes receive the locals over the air (though the cable service includes locals too).
* Both cable & locals are unified in a single on-screen guide (just like traditional SATT on-screen guides). I can easily hide channels I don't want and even organize the channels in the order I want them.
* All channels are HD with 5.1 DD.
* The DVR is fully featured (IMO). It can be any size for DVR storage- just add hard drive space. DVR'd programs don't auto-"expire" after a number of days, nor make me wait 24 hours to watch something first run, etc. Commercial skip is there too (not always the case with virtual DVRs).
* I don't burn one byte against a Comcast broadband cap because this is still a cable TV subscription.
* The Comcast double play and triple play offers make the overall cost including broadband less costly than going Comcast broadband only + streaming services to get the programming I want.
* No lease boxes on any TV- they all access TV via :apple:TVs
* If broadband is down, I will still have at least local networks over the air and full access to all DVR'd shows. If broadband is down but it doesn't take cable with it, I still have full access to all channels.
* The Xfinity app for mobile devices flows the cable channels to mobile devices. The Channels App crew has a Channels app for mobile devices too for a unified service and easy mobile access to the DVR.
* I don't have to train the fam to hop app to app or even box to box to watch this or that. It doesn't take IT-like service to watch stuff.
* No limit on number of TVs watching different things- I can add more and more tuners with more HDHomeRun boxes if I needed them.

This can look a bit intimidating to pull together- especially since it can have an upfront cost of a few hundred dollars to get similarly equipped- but at $200/month spend, you can quickly cover the one-time hardware spend and sort of "hybrid" the cord-cutting objective. You could even start pretty small with maybe only a HDHomeRun Prime and then add other HDHomeRun boxes based on your household needs (per how many screens want to display different things at the same time). You might want to look into and consider this option too since it sounds like you desire more than 2 simultaneous streams in your home.
Score: 7 Votes (Like | Disagree)
GIZBUG Avatar
101 months ago
nope no where near filled up a 32gb

But directv sucks i have the cheaper package i think im going back to PSvue or going to give Hulu live or youtube live a shot after
Lack of channels on youtube Live compared to DirectTV now; no comparison. Until Youtube TV ups the channels, this deal is still best out there.
Score: 4 Votes (Like | Disagree)
TimUSCA Avatar
101 months ago
That is a fantastic deal. I'm already a subscriber, but I'm tempted to use my work email for another Apple TV.

On a side note, has anyone actually run out of space on their 32gb? I have two 32gb models and have never come close to filling either one up. Not sure why the 64gb even exists.
Score: 3 Votes (Like | Disagree)
ekinnyc Avatar
101 months ago
mine also shipped, ETA is wednesday (im in NYC). happy valentine's to me :)
Score: 3 Votes (Like | Disagree)
earthTOmitchel Avatar
101 months ago
Hmm. I already have DTV. I guess it's time to make a new Gmail account. Ha. Can't really resist that price.
If anyone already has DTVNow and is considering the updated deal, creating an iCloud email alias is another option if you've run out of existing email accounts: https://support.apple.com/kb/ph2622?locale=en_US

You'll need an iCloud email address to start with, of course, but it works really well for stuff like this:)
Score: 3 Votes (Like | Disagree)
Mlrollin91 Avatar
101 months ago
I'm in a full browser on my Mac. There is no 'left' to scroll. No matter what I do, I get these sort of messages. I'm a bit confused, to be honest.

I just created another account and have zero problems selection $35.


[doublepost=1518198056][/doublepost]
Also, for those with the new unlimited data plan with AT&T, you’ll get $25 off per month. Not sure if that applies with this deal (or if you could switch it over after pre-paying the 3 months) but you can get the base $35 package for $10/month.
It applies after your 3 months for $35 each.

Attachment Image

Attachment Image
Score: 3 Votes (Like | Disagree)