AT&T's DirecTV Now to Gain Cloud DVR and Revamped User Interface - MacRumors
Skip to Content

AT&T's DirecTV Now to Gain Cloud DVR and Revamped User Interface

by

AT&T today announced plans to unveil a next-generation video platform this fall, which will be introduced first to DirecTV Now customers later this summer.

As part of a beta test for the platform, DirecTV Now subscribers will gain access to a cloud DVR feature, which will allow them to record and access their shows from anywhere. A wide selection of live channels will be able to be recorded, with 4K and HD video quality.

directvnowclouddvrbeta

"We all want easy and quick access to our content, regardless of where, when or on what device we watch it," said David Christopher, chief marketing officer, AT&T Entertainment Group. "By developing for a single video platform, we'll deliver new features and platform innovations in a faster, more efficient way. And it will be simple and consistent wherever you watch--TV, phone or tablet."

AT&T also plans to introduce a whole new interface for the video platform, which will provide a "consistent look and feel" across all of the company's consumer video services. DirecTV testers will be able to provide AT&T with feedback on the new design.

Eventually, the next-generation video platform is expected to support features like live TV pausing and parental controls, expected later this year, and user profiles, offline watching (download and go), and 4K HDR are planned for 2018.

According to AT&T, beta testing for the video platform will begin in the summer, and select DirecTV Now customers will receive invites to test the features.

Top Rated Comments

macduke Avatar
118 months ago
Negotiations with all the little mom and pop network affiliates is what is cumbersome and takes a lot of time. Something that every streaming network faces.
The fact that they have to negotiate with these affiliates is proof of how backwards this whole thing is to begin with. Why can't I just get access to whatever network-level program that NBC is broadcasting? I don't care about the local news and whatever re-runs packages that they've purchased to run throughout the day. Why should my geographic location even matter because I'm supposedly within range of their crappy tower that can't even get a clean signal to my house? This whole idea needs to go away.
Score: 4 Votes (Like | Disagree)
Porco Avatar
118 months ago
I'm not sure I understand the way this works... you pay to stream TV shows... and then instead of a normal on-demand service where you can stream whatever you want... you get to virtually 'record' some of those shows up to a limited amount of space... (or is that "22h left" how long you have to watch it?)? Why? I genuinely feel like I'm missing something here. I'm a Brit, and not familiar with DirecTV, so I'd be interested if someone can explain this to me (genuinely).

I mean... (it feels stupid even asking this) they're not *actually* recording GBs of video per user ... right?! So if it's just access to shows they stream... why not just provide access to all of them? Like I said, I don't get it. :confused:
Score: 4 Votes (Like | Disagree)
Scott6666 Avatar
118 months ago
Every time I plan to cancel they announce a new feature set to make me pay for another few months.
Score: 4 Votes (Like | Disagree)
118 months ago
Cool.

$35 for the grandfathered plan i'm on is a steal.
Score: 3 Votes (Like | Disagree)
ck2875 Avatar
118 months ago
It will be interesting to see if they charge extra for this.
Score: 3 Votes (Like | Disagree)
hotgril Avatar
118 months ago
Cloud DVR sounds so anachronistic. Call it on-demand.
But what if they actually have server racks full of DVRs? :p
[doublepost=1500013836][/doublepost]
This service offers a small streaming library and the rest is live broadcast tv but delivered through an app instead of the cable company. This DVR service would allow users to record those live broadcasts that may or may not ever be available for on demand streaming. Live sports, awards shows, concerts, etc. are examples, as well as things like Big Brother which people may want to talk about the next day.
This sounds right. DVRs are considered fair under copyright law. IDK if that alone is the reason, but it would be interesting.
Score: 2 Votes (Like | Disagree)

Popular Stories

Apple Intelligence Comes Under Fire Feature

Apple Will 'Watch Everything Burn' When AI Bubble Bursts - Ed Zitron

Monday July 27, 2026 7:11 am PDT by
Memory prices have doubled, Macs and iPads have gone up, and iPhones are expected to follow. Ed Zitron – who writes the Where's Your Ed At newsletter, hosts the Better Offline podcast, and has been described by Politico as the AI boom's most "acerbic gadfly" – has spent years arguing the buildout driving those costs will never pay for itself. We asked him what happens to Apple if he's...
imac video apple feature

Apple Made Its Second-Biggest Acquisition Ever This Year

Wednesday July 29, 2026 12:03 pm PDT by
Apple this year acquired Israeli startup Q.ai for close to $2 billion, according to the Financial Times. That would make this Apple's second-biggest acquisition ever, after it paid $3 billion for the popular headphone maker Beats in 2014. This is also the largest known Apple acquisition since the company purchased Intel's smartphone modem business and patents for $1 billion in 2019. Q.ai...
iPhone 18 Pro Deep Red Feature

iPhone 18 Pro Launching in Two Months With These 12 New Features

Friday July 24, 2026 7:26 pm PDT by
It is now late July, and that means the iPhone 18 Pro and iPhone 18 Pro Max are less than two months away. The devices are expected to look similar to the iPhone 17 Pro and iPhone 17 Pro Max, but there will still be many year-over-year changes, with rumored features including a smaller Dynamic Island, 5G via satellite, and more. Apple is expected to unveil the iPhone 18 Pro, iPhone 18 Pro...