Apple customers may be familiar with the option of walking into an Apple retail store, purchasing a product with the Apple Store app, and walking out without checking out or even speaking to a single employee, and now Amazon seeks to one-up that experience with a new concept called Amazon Go.


Amazon Go provides a checkout-free shopping experience that, to the naked eye, looks exactly like shoplifting. After scanning a smartphone upon entering a store, the app automatically detects when products are taken from or returned to the shelves and keeps track of them in a virtual cart.

Amazon Go says the app utilizes computer vision, sensor fusion, and deep learning, allowing customers to simply take what they want and go with no checkouts or lines required. Shortly after, Amazon will charge a customer's Amazon account and send a receipt, meaning that, unlike the Apple Store app, shoppers do not even need to be in the store during the actual payment process.

Amazon did not provide any further details, so beyond that it remains unclear exactly how the process works.

For now, Amazon Go is limited to Amazon employees in the company's beta program, while only one Amazon Go food store in the company's hometown of Seattle—at 2131 7th Ave—currently supports the app. Amazon Go will open to the public in early 2017, possibly signaling the app's expansion to other stores.

All customers need is an Amazon account, a supported smartphone, and the free Amazon Go app. Amazon informed MacRumors the app will likely support iPhone, and presumably Android-based smartphones as well.

Tag: Amazon

Top Rated Comments

FSMBP Avatar
117 months ago
Just what America needs....less jobs.
But doesn't Amazon help create jobs as they have to have people maintain these stores, developed the technology, R&D jobs, construction jobs to built these places etc...? Not being a smartass but seriously asking.
Score: 11 Votes (Like | Disagree)
bpcookson Avatar
117 months ago
This is exactly where technology should be taking us: ever closer to Marxist ideals while maintaining open democracy and free markets. Communism fails largely due to a lack of abundance and necessary incentives, not because it is "wrong" or "bad." If technology can take care of the **** jobs, a society is then free to develop specialized pursuits.

Just what America needs....less jobs.
To posit the reverse as you imply, that America needs more jobs, is an unqualified statement at Best and foolishly short-sighted at worst. What we really need is more higher-skilled and/or knowledge-based jobs with more challenge and higher reward. We need a more robust education model that won't fail the majority of students and a focus on communities to create a natural support system.

There's more and more to go with that, but simply crying out against the destruction of low-skill jobs is a vote against progress. It's a plea for change without the willingness to change anything.
Score: 10 Votes (Like | Disagree)
Mac Fly (film) Avatar
117 months ago
Just what America needs....less jobs.
You'd rather have more people working in shopping centers at tills and more queues? Those people could be educated and serve the world far better than scanning in groceries.
[doublepost=1480962102][/doublepost]
Uh, why does Amazon need to know what groceries I buy now?
What's the difference in Amazon or Tesco knowing?
Score: 10 Votes (Like | Disagree)
wesk702 Avatar
117 months ago
All those whining about $15/hr min wage out there, this is what happens.
[doublepost=1480961123][/doublepost]
Uh, why does Amazon need to know what groceries I buy now?
Know your preferences, targeting with more accurate marketing.
Score: 9 Votes (Like | Disagree)
0007776 Avatar
117 months ago
All those whining about $15/hr min wage out there, this is what happens.
And when businesses do things like this I'll take my money to their competitors who actually employ real people and pay them a living wage.
Score: 7 Votes (Like | Disagree)
SnarkyBear Avatar
117 months ago
Just what America needs....less jobs.
I, for one, actually miss Steve Jobs. Less Jobs is what is hurting Apple and the world.
Score: 7 Votes (Like | Disagree)

Popular Stories

m1 chip slide

Five Years of Apple Silicon: M1 to M5 Performance Comparison

Monday November 10, 2025 1:08 pm PST by
Today marks the fifth anniversary of the Apple silicon chip that replaced Intel chips in Apple's Mac lineup. The first Apple silicon chip, the M1, was unveiled on November 10, 2020. The M1 debuted in the MacBook Air, Mac mini, and 13-inch MacBook Pro. The M1 chip was impressive when it launched, featuring the "world's fastest CPU core" and industry-leading performance per watt, and it's only ...
iOS 26

iOS 26.2 Available Next Month With These 8 New Features

Tuesday November 11, 2025 9:48 am PST by
Apple released the first iOS 26.2 beta last week. The upcoming update includes a handful of new features and changes on the iPhone, including a new Liquid Glass slider for the Lock Screen's clock, offline lyrics in Apple Music, and more. In a recent press release, Apple confirmed that iOS 26.2 will be released to all users in December, but it did not provide a specific release date....
All Screen iPhone 2027 Feature 1

Apple to Hide Selfie Camera Under Display of 20th Anniversary iPhone

Monday November 10, 2025 1:55 am PST by
Apple will conceal the front-facing camera under the screen of its 2027 iPhone, a Chinese leaker said today, corroborating reports that Apple's 20th anniversary iPhone will have no visible cutouts in the display. Weibo-based account Digital Chat Station said Apple's development of under-screen camera technology was progressing as planned for adoption in 2027, one year after it will...
iphone pocket%402x

Apple Debuts iPhone Pocket, a Limited Edition iPod Sock-Style Accessory

Tuesday November 11, 2025 1:23 am PST by
Apple has teamed up with Japanese fashion house ISSEY MIYAKE to launch iPhone Pocket, a 3D-knitted limited edition accessory designed to carry an iPhone, AirPods, and other everyday items. The accessory is like a stretchy pocket, not unlike an iPod Sock, but elongated to form a strap made of a ribbed, elastic textile that fully encloses an iPhone yet allows you to glimpse the display...
iphone air thinness

iPhone Air Sales Are So Bad That Apple's Delaying the Next-Generation Version

Monday November 10, 2025 11:41 am PST by
The thin, light iPhone Air sold so poorly that Apple has decided to delay the launch of the next-generation iPhone Air that was scheduled to come out alongside the iPhone 18 Pro, reports The Information. Apple initially planned to release a new iPhone Air in fall 2026, but now that's not going to happen. Since the iPhone Air launched in September, there have been reports of poor sales...
Early Black Friday Deals 1

The Best Early Black Friday Apple Deals on AirPods, Apple Watch, iPad, and More

Saturday November 8, 2025 6:16 am PST by
We're officially in the month of Black Friday, which will take place on Friday, November 28 in 2025. As always, this will be the best time of the year to shop for great deals, including popular Apple products like AirPods, iPad, Apple Watch, and more. In this article, the majority of the discounts will be found on Amazon. Note: MacRumors is an affiliate partner with some of these vendors. When ...
homepod mini colors

New HomePod Mini Coming Soon With These Features

Tuesday November 11, 2025 7:30 am PST by
Apple is expected to announce a new HomePod mini imminently, headlining with new chips. Here are all of the new features we're expecting. The second-generation HomePod mini is highly likely to contain a more up-to-date chip for more advanced computational audio and improved responsiveness. The current HomePod mini is equipped with the Apple Watch Series 5's S5 chip from 2019. Apple is likely ...
Apple fitness plus feature

Future of Apple Fitness+ 'Under Review'

Sunday November 9, 2025 5:30 am PST by
The future of Apple Fitness+ is "under review" amid a reorganization of the service, according to Bloomberg's Mark Gurman. In the latest edition of his "Power On" newsletter, Gurman said that Apple Fitness+ remains one of the company's "weakest digital offerings." The service apparently suffers from high churn and little revenue. Nevertheless, Fitness+ has a small, loyal fanbase that...
iphone black friday gold

The Best Early Black Friday iPhone Deals

Monday November 10, 2025 10:18 am PST by
Cellular carriers have always offered big savings on the newest iPhone models during the holidays, and Black Friday 2025 sales have kicked off at AT&T, Verizon, T-Mobile, and more. Right now we're tracking notable offers on the iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and iPhone Air. For even more savings, keep an eye on older models during the holiday shopping season. Note: MacRumors is...
2024 iPhone Boxes Feature

Apple Adjusts Trade-In Values for iPhones, iPads, Macs, and More

Thursday November 6, 2025 11:12 am PST by
Apple today updated its trade-in values for select iPhone, iPad, Mac, and Apple Watch models. Trade-ins can be completed on Apple's website, or at an Apple Store. The charts below provide an overview of Apple's current and previous trade-in values in the U.S., according to its website. Maximum values for most devices either decreased or saw no change, but the iPad Air received a slight bump. ...