Apple customers may be familiar with the option of walking into an Apple retail store, purchasing a product with the Apple Store app, and walking out without checking out or even speaking to a single employee, and now Amazon seeks to one-up that experience with a new concept called Amazon Go.


Amazon Go provides a checkout-free shopping experience that, to the naked eye, looks exactly like shoplifting. After scanning a smartphone upon entering a store, the app automatically detects when products are taken from or returned to the shelves and keeps track of them in a virtual cart.

Amazon Go says the app utilizes computer vision, sensor fusion, and deep learning, allowing customers to simply take what they want and go with no checkouts or lines required. Shortly after, Amazon will charge a customer's Amazon account and send a receipt, meaning that, unlike the Apple Store app, shoppers do not even need to be in the store during the actual payment process.

Amazon did not provide any further details, so beyond that it remains unclear exactly how the process works.

For now, Amazon Go is limited to Amazon employees in the company's beta program, while only one Amazon Go food store in the company's hometown of Seattle—at 2131 7th Ave—currently supports the app. Amazon Go will open to the public in early 2017, possibly signaling the app's expansion to other stores.

All customers need is an Amazon account, a supported smartphone, and the free Amazon Go app. Amazon informed MacRumors the app will likely support iPhone, and presumably Android-based smartphones as well.

Tag: Amazon

Top Rated Comments

FSMBP Avatar
120 months ago
Just what America needs....less jobs.
But doesn't Amazon help create jobs as they have to have people maintain these stores, developed the technology, R&D jobs, construction jobs to built these places etc...? Not being a smartass but seriously asking.
Score: 11 Votes (Like | Disagree)
bpcookson Avatar
120 months ago
This is exactly where technology should be taking us: ever closer to Marxist ideals while maintaining open democracy and free markets. Communism fails largely due to a lack of abundance and necessary incentives, not because it is "wrong" or "bad." If technology can take care of the **** jobs, a society is then free to develop specialized pursuits.

Just what America needs....less jobs.
To posit the reverse as you imply, that America needs more jobs, is an unqualified statement at Best and foolishly short-sighted at worst. What we really need is more higher-skilled and/or knowledge-based jobs with more challenge and higher reward. We need a more robust education model that won't fail the majority of students and a focus on communities to create a natural support system.

There's more and more to go with that, but simply crying out against the destruction of low-skill jobs is a vote against progress. It's a plea for change without the willingness to change anything.
Score: 10 Votes (Like | Disagree)
Mac Fly (film) Avatar
120 months ago
Just what America needs....less jobs.
You'd rather have more people working in shopping centers at tills and more queues? Those people could be educated and serve the world far better than scanning in groceries.
[doublepost=1480962102][/doublepost]
Uh, why does Amazon need to know what groceries I buy now?
What's the difference in Amazon or Tesco knowing?
Score: 10 Votes (Like | Disagree)
wesk702 Avatar
120 months ago
All those whining about $15/hr min wage out there, this is what happens.
[doublepost=1480961123][/doublepost]
Uh, why does Amazon need to know what groceries I buy now?
Know your preferences, targeting with more accurate marketing.
Score: 9 Votes (Like | Disagree)
0007776 Avatar
120 months ago
All those whining about $15/hr min wage out there, this is what happens.
And when businesses do things like this I'll take my money to their competitors who actually employ real people and pay them a living wage.
Score: 7 Votes (Like | Disagree)
SnarkyBear Avatar
120 months ago
Just what America needs....less jobs.
I, for one, actually miss Steve Jobs. Less Jobs is what is hurting Apple and the world.
Score: 7 Votes (Like | Disagree)

Popular Stories

maxresdefault

iPhone Fold: Launch, Pricing, and What to Expect From Apple's Foldable

Friday February 20, 2026 3:21 am PST by
Apple is expected to launch a new foldable iPhone this year, based on multiple rumors and credible sources. The long-awaited device has been rumored for years now, but signs increasingly suggest that Apple will release its first foldable device in 2026. Subscribe to the MacRumors YouTube channel for more videos. Below, we've collated an updated set of key details that have been leaked about ...
Apple Announces Special Event in New York Feature 1

Apple Reportedly Plans to Unveil at Least Five New Products Next Week

Sunday February 22, 2026 9:48 am PST by
In his Power On newsletter today, Bloomberg's Mark Gurman said Apple will have a three-day stretch of product announcements from Monday, March 2 through Wednesday, March 4. In total, he expects Apple to introduce "at least five products." A week ago, Apple invited selected journalists and content creators to an "Apple Experience" in New York, London, and Shanghai on Wednesday, March 4 at 9...
Apple Watch 15 Tips Every Owner Needs to Know Feature

Apple Watch: 15 Tips Every Owner Needs to Know

Thursday February 19, 2026 7:38 am PST by
Apple Watch is now eleven generations in, and packed with useful features that are easy to miss at first glance. To help you get more out of your new device, we've rounded up 15 practical tips you might not have discovered yet, including a few that long-time users often overlook. Bounce Between Two Apps On your Apple Watch, double-press the Digital Crown to see a deck of all currently...
Low Cost A18 Pro MacBook Feature Pink

Three Upcoming Apple Products Seemingly Spotted in macOS 26.3 Code

Friday February 20, 2026 7:36 am PST by
macOS 26.3 hints at Apple's rumored lower-cost MacBook, and two new Studio Display models, according to Macworld's Filipe Espósito. Espósito found the following codenames within macOS 26.3's source code, and he revealed the upcoming products that they likely correspond with, based on previous reporting from Bloomberg's Mark Gurman and others. The codenames:J700: Lower-cost MacBook J427:...
Dynamic Island iPhone 18 Pro Feature

10 Reasons to Wait for Apple's iPhone 18 Pro

Wednesday February 18, 2026 5:12 am PST by
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models at the same time, which is why we often get rumored features months ahead of launch. The iPhone 18 series is no different, and we already have a good idea of what to expect for the iPhone 18 Pro and iPhone 18 Pro Max. One thing worth...