Google has announced a smart new organizational feature for its note-taking and to-do list app, Google Keep.

The app can now intelligently categorize users' notes by topic, such as food, books, and travel, and entries can be searched by keyword using topic shortcuts which appear in the search bar.

Google Keep

Google Keep, which also offers a web interface, includes other features like list support, label and color organization tools, note reminders based on time or place, voice memos with automatic transcription, collaborative note-taking, and more.


The feature update for the note-taking service comes just a day after Evernote hiked its paid plan prices and announced it would be imposing a two-device limit on its free plan account holders.

Some MacRumors forum members have since been discussing moving over to the native iOS Notes app. To migrate Evernote notes to Apple Notes, follow these simple steps:

  1. Download and install the Evernote Mac app, launch it, and click Edit -> Select All in the menu bar.
  2. Next, click File -> Export Notes..., select the Evernote XML format, and save the file in a convenient location.
  3. Open Apple Notes, click File -> Import Notes... in the Apple Notes menu bar and select the exported Evernote XML file to import.

iOS 9.3 added support for importing Evernote XML data into Notes, so alternatively you could save the exported file you created in step 3 to your iCloud drive. Then simply locate the file on your iOS device and long-press it to import the note data.

Google Keep is a free download for iPad and iPhone available on the App Store. [Direct Link]

Top Rated Comments

bgro Avatar
124 months ago
Wow this is great! Ever since Evernote announced that they don't want me to keep using their software, I have been looking for a tool which puts my most sensitive and personal data directly into the hands of Google so that they can deliver better advertisements to me. Thanks Google!
Why is this such an issue? It's a "free" service that Google provides in exchange for access to info that will help them better target advertisements to you. Is that really different than cookies on a computer? But the best part about it is that if you don't feel comfortable providing Google this level of access to your information, then you don't have to use the service. There is a price for everything, Evernote is monetary, Apple is functionality (compared to competitor options), and Google's is privacy. Which price do you want to pay?
Score: 5 Votes (Like | Disagree)
bommai Avatar
124 months ago
Except Google gets to "keep" your notes
Score: 5 Votes (Like | Disagree)
philosoraptor1 Avatar
124 months ago
Has Google cancelled this product yet?
Score: 4 Votes (Like | Disagree)
kdarling Avatar
124 months ago
These are the same people that used Google search for years as it was 'free’. They didn’t have the foresight, (in fact they did - they just ignored it), to stop using the services then as it suited them and helped them get work done. Much easier to do a google search than some proper hard reading after all.
Many also blithely ignore the fact that Apple itself uses our location, iTunes data and purchases for targeting iAds.

And that Apple sells Google access to Apple user's searches as a default, in return for getting billions of dollars a year in targeted ad kickbacks. Talk about "people being the product!"

Exactly!! I think it's great that Google has found this great new way to show me targeted advertisements.
It's a desirable service provided in return for seeing ads... just like how this forum is supported. People don't have to use such services, but virtually everyone does.

As far as Google goes, anyone can go to their Google "Ad Settings" in their Google control panel, and turn off targeted ads, delete and review other info: https://privacy.google.com/take-control.html

Has Google cancelled this product yet?
That worry can be a valid reason to avoid getting used to using a non-primary Google tool. Although when they've previously shelved products, they've given ways to transfer our data, so it's not the end of the world.
Score: 3 Votes (Like | Disagree)
Glassed Silver Avatar
124 months ago
Godly timing! :D

Glassed Silver:mac
Score: 3 Votes (Like | Disagree)
thisisnotmyname Avatar
124 months ago
The migration steps from Evernote to Apple Notes deserve their own post.
Score: 3 Votes (Like | Disagree)

Popular Stories

maxresdefault

Where's the New Apple TV?

Monday December 22, 2025 11:30 am PST by
Apple hasn't updated the Apple TV 4K since 2022, and 2025 was supposed to be the year that we got a refresh. There were rumors suggesting Apple would release the new Apple TV before the end of 2025, but it looks like that's not going to happen now. Subscribe to the MacRumors YouTube channel for more videos. Bloomberg's Mark Gurman said several times across 2024 and 2025 that Apple would...
iPhone Top Left Hole Punch Face ID Feature Purple

iPhone 18 Pro Launching Next Year With These 12 New Features

Tuesday December 23, 2025 8:36 am PST by
While the iPhone 18 Pro and iPhone 18 Pro Max are not expected to launch for another nine months, there are already plenty of rumors about the devices. Below, we have recapped 12 features rumored for the iPhone 18 Pro models. The same overall design is expected, with 6.3-inch and 6.9-inch display sizes, and a "plateau" housing three rear cameras Under-screen Face ID Front camera in...
iOS 26

iOS 26.2 Adds These 8 New Features to Your iPhone

Monday December 22, 2025 8:47 am PST by
Earlier this month, Apple released iOS 26.2, following more than a month of beta testing. It is a big update, with many new features and changes for iPhones. iOS 26.2 adds a Liquid Glass slider for the Lock Screen's clock, offline lyrics in Apple Music, and more. Below, we have highlighted a total of eight new features. Liquid Glass Slider on Lock Screen A new slider in the Lock...
iOS 26

iOS 26.3 Brings AirPods-Like Pairing to Third-Party Devices in EU Under DMA

Monday December 22, 2025 3:20 pm PST by
The European Commission today praised the interoperability changes that Apple is introducing in iOS 26.3, once again crediting the Digital Markets Act (DMA) with bringing "new opportunities" to European users and developers. The Digital Markets Act requires Apple to provide third-party accessories with the same capabilities and access to device features that Apple's own products get. In iOS...
top stories 2025 12 20

Top Stories: iOS 26.3 Beta, Major Apple Leaks, and More

Saturday December 20, 2025 6:00 am PST by
You'd think things would be slowing down heading into the holidays, but this week saw a whirlwind of Apple leaks and rumors while Apple started its next cycle of betas following last week's release of iOS 26.2 and related updates. This week also saw the release of a new Apple Music integration with ChatGPT, so read on below for all the details on this week's biggest stories! Top Stories i...
iPhone Top Left Hole Punch Face ID Feature Purple

iPhone 18 Pro Features Leaked in New Report, Including Under-Screen Face ID

Tuesday December 16, 2025 8:44 am PST by
Next year's iPhone 18 Pro and iPhone 18 Pro Max will be equipped with under-screen Face ID, and the front camera will be moved to the top-left corner of the screen, according to a new report from The Information's Wayne Ma and Qianer Liu. As a result of these changes, the report said the iPhone 18 Pro models will not have a pill-shaped Dynamic Island cutout at the top of the screen....
iPhone Fold Vertical Feature

Why Apple's Foldable iPhone May Be Smaller Than Expected

Tuesday December 23, 2025 5:21 am PST by
Apple's first foldable iPhone, rumored for release next year, may turn out to be smaller than most people imagine, if a recent report is anything to go by. According to The Information, the outer display on the book-style device will measure just 5.3 inches – that's smaller than the 5.4-inch screen on the ‌iPhone‌ mini, a line Apple discontinued in 2022 due to poor sales. The report has led ...
iPhone Chips

Apple Clings to Samsung as RAM Prices Soar

Monday December 22, 2025 6:17 am PST by
Apple is significantly increasing its reliance on Samsung for iPhone memory as component prices surge, according to The Korea Economic Daily. Apple is said to be expanding the share of iPhone memory it sources from Samsung due to rapidly rising memory prices. The shift is expected to result in Samsung supplying roughly 60% to 70% of the low-power DRAM used in the iPhone 17, compared with a...
chatgpt year end

ChatGPT Now Has a 2025 Year-End Summary Feature Like Spotify Wrapped

Monday December 22, 2025 4:12 pm PST by
OpenAI added a year-end summary feature to ChatGPT, allowing users to get a personalized overview of their 2025 ChatGPT usage. The summary is similar to year-end wrap-ups from companies like Spotify, Apple Music, YouTube, and other services. ChatGPT offers up an overview of themes discussed and chat stats, such as busiest chatting day, number of overall chats, messages sent, and more....