Amazon Debuts New Fire TV with 4K Video & Alexa Voice Assistant - MacRumors
Skip to Content

Amazon Debuts New Fire TV with 4K Video & Alexa Voice Assistant

by

Amazon today announced the follow-up to last year's Fire TV streaming device, simply dubbed "The New Amazon Fire TV." The new $99 box is getting a handful of new features, including 4K ultra HD video streaming, the addition of the company's Alexa voice assistant into the operating system, and a processing boost of 75 percent over last year's model.

new fire tv
The introduction of Alexa will allow customers to play their music, check on the score of a sporting event, and see how the weather is outside, all while using their voice. Speaking into the Fire TV remote will bring the voice assistant up -- who made her debut in the Amazon Echo last fall -- and she will eventually become more acclimated to each customer's speech patterns, vocabulary, and personal preferences.

In addition to 4K ultra HD streaming, the company promises higher quality basic HD video for everyone who doesn't have a television set that supports 4K settings. Amazon has also introduced expandable storage, allowing customers to increase the 8GB of on-device storage all the way up to 128GB for a variety of apps and games.

“The team has packed an incredible amount of technology and innovation into a tiny package,” said Jeff Bezos, Amazon.com Founder and CEO. “The new Fire TV includes 4K support, more processing power, Alexa integration, the largest selection, and exclusive features—for less than $100. The new Fire TV Stick with Voice Remote brings voice search and Alexa integration for less than $50. These are powerful devices at incredible prices.”

Concerning games specifically, the company also announced an entirely new Amazon Fire TV Gaming Edition, which is essentially today's newly announced Fire TV bundled alongside the new Fire TV Gaming Controller, a 32GB microSD card, and Shovel Knight and Disney's Ducktales pre-installed. The new gaming controller includes voice commands and search like the traditional Fire TV remote, plus access to Alexa, up to 90 hours of battery life that use AA batteries, and an audio headphone jack.

fire tv gaming edition
With a launch date of October 5, both bundles of the new Fire TV can be pre-ordered beginning today, with the traditional Amazon Fire TV retailing at $99 and the Amazon Fire TV Gaming Edition going for $139. The company also introduced a new bundle of the Fire TV Stick for $49 that now includes the voice remote, which will begin shipping on October 22.

Tag: Amazon

Top Rated Comments

142 months ago
This is what the new Apple TV should have been. At the price it should have been.
Score: 20 Votes (Like | Disagree)
UndefinedxJoker Avatar
142 months ago
Before all the new ATV haters get too excited: It doesn't mention specific HDMI version support, and specifically says it's limited to "2160p up to 30fps."

So, no 4K at 60fps, and no HDR - both features of HMDI 2.0.

Most likely this does not support HDMI 2.0, and isn't "really" 4K in the sense of taking advantage of the features of a 4K tv other than only the resolution.
Oh stop apologizing for Apple. There is no excuse as to why they shouldn't have included 4K in what is supposed to be "the future of tv". They are stingy just like they have 16GB iPhone and have outdated iPads yet still charge full price for them.
Score: 16 Votes (Like | Disagree)
Corrode Avatar
142 months ago
By the time I own a 4K TV (at least a year or two off), I'm sure Apple will have a 4K version of their new Apple TV. I have no problem buying a 1080p Apple TV when it's release in October.
Score: 16 Votes (Like | Disagree)
oneMadRssn Avatar
142 months ago
Before all the new ATV haters get too excited: It doesn't mention specific HDMI version support, and specifically says it's limited to "2160p up to 30fps."

So, no 4K at 60fps, and no HDR - both features of HMDI 2.0.

Most likely this does not support HDMI 2.0, and isn't "really" 4K in the sense of taking advantage of the features of a 4K tv other than only the resolution.
Score: 13 Votes (Like | Disagree)
142 months ago
On the tech side this sure beats the new Apple TV. Guess time will tell how the softwares and content match up.
Score: 13 Votes (Like | Disagree)
Chris Meyers Avatar
142 months ago
You'll also have to buy a new Fire TV when it supports 4K video - this one doesn't.

But you were fooled. I guess that's what Amazon marketing does, put in half-baked things, but tricks people into thinking they're the real deal.
OK I had to respond to this garbage because this is like the 4th time this nonsense has been uttered by this person. 1) IT IS infact 4K. FPS has absolutely nothing to do with resolution. 2) If you were streaming FILMS, which is what 99% of people with steamers do, then it wouldnt matter a whit with 60 fps, because almost every film ever made for the past 100 years is 24 FPS. And you absolutely WOULD NOT want a player that upconverts that to 60 hz because it would look like garbage. So to summarize, YES its 4K and yes if youre watching movies youd get no better experience with 60 fps
Score: 10 Votes (Like | Disagree)

Popular Stories

iPhone Satellite Feature

Amazon Files for 5,105-Satellite Network That Will Power iPhone Satellite Features

Monday July 27, 2026 10:21 am PDT by
Amazon is planning to deploy up to 5,105 low Earth orbit satellites that will use Globalstar spectrum to provide voice, data, messaging, and emergency services to devices like the iPhone. Amazon's project is expected to improve existing iPhone satellite features and support new features. Apple uses Globalstar for the satellite features on the iPhone and Apple Watch Ultra 3, and Amazon is in...
Apple Skipping iPhone 18 This Year

Apple Skipping iPhone 18 Launch This Year

Wednesday August 12, 2026 6:59 am PDT by
Apple supplier Pegatron today indirectly confirmed that the standard iPhone 18 model will not be released until next year, according to a new report. Subscribe to the MacRumors YouTube channel for more videos. Pegatron held an earnings call for the second quarter of 2026 today. On the call, Taiwan's Economic Daily News said Pegatron indicated that one of its customers will be changing its...
iPhone 18 Pro Rumored Colors

What's Coming in September: New iPhones, Apple Watches and More

Thursday August 13, 2026 4:20 pm PDT by
Apple will introduce at least five new devices at its iPhone-centric event next month, and it's also possible we'll get devices waiting on Siri AI like the Apple TV. iPhone 18 Pro The iPhone 18 Pro is going to look like the iPhone 17 Pro, but with a smaller Dynamic Island. It's getting some internal updates, including a new Wide camera with a variable aperture for more control over lighting ...