Apple Online Store Goes Down Ahead of 'Spring Forward' Media Event
The online Apple Store has been taken offline this morning less than five hours prior to Apple's highly-anticipated "Spring Forward" media event in San Francisco, where the company is expected to unveil further details about the Apple Watch alongside other potential announcements. If history repeats itself, the storefront should remain down until shortly after the conclusion of Apple's keynote.

Apple's media event starts at 10 AM Pacific with a live video stream available on Mac, iPhone, iPad and Apple TV. MacRumors will also have full coverage of the event, with a live blog on our front page and updates going out on our @MacRumorsLive Twitter account. We'll also have specific coverage of today's announcements in separate news stories, and our forums are a great place for readers to discuss the announcements before, during and after the event.
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Last year, Apple launched CarPlay Ultra, the long-awaited next-generation version of its CarPlay software system for vehicles. Nearly a year later, CarPlay Ultra is still limited to Aston Martin's latest luxury vehicles, but that should change fairly soon.
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CarPlay Ultra...
As we wait for WWDC to kick off next Monday, Apple today announced the winners of its annual Apple Design Awards, recognizing apps and games for their innovation, ingenuity, and technical achievement.
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Delight and Fun - CapWords (App) and Balatro (Game)
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While the AirPods Max 2 received more attention, Apple also released a second pair of headphones last month: Nike Powerbeats Pro 2.
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Apple today launched its atrial fibrillation history feature for Apple Watch in mainland China.
Since 2022, Apple Watch in the U.S. has supported AFib History, which allows users diagnosed with atrial fibrillation to view an estimate of how frequently their heart is in this type of irregular rhythm.
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After Apple was found to have violated Masimo's patents related to blood oxygen sensing, the Apple Watch faced a U.S. import ban that caused Apple to briefly pause...
Apple today released watchOS 26.4, the fourth major update to the watchOS 26 operating system that came out in September. watchOS 26.4 comes a month and a half after Apple released watchOS 26.3.
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