Skip to Content

Apple Online Store Goes Down Ahead of 'Spring Forward' Media Event

The online Apple Store has been taken offline this morning less than five hours prior to Apple's highly-anticipated "Spring Forward" media event in San Francisco, where the company is expected to unveil further details about the Apple Watch alongside other potential announcements. If history repeats itself, the storefront should remain down until shortly after the conclusion of Apple's keynote.

Apple Store Down Hey Siri
Apple's media event starts at 10 AM Pacific with a live video stream available on Mac, iPhone, iPad and Apple TV. MacRumors will also have full coverage of the event, with a live blog on our front page and updates going out on our @MacRumorsLive Twitter account. We'll also have specific coverage of today's announcements in separate news stories, and our forums are a great place for readers to discuss the announcements before, during and after the event.

Related Roundup: Apple Watch 11
Buyer's Guide: Apple Watch (Neutral)

Popular Stories

Apple MacBook Pro M4 hero

Apple Planning 'MacBook Ultra' With Touchscreen and Higher Price

Sunday March 8, 2026 8:05 am PDT by
Apple is planning to launch an all-new "MacBook Ultra" model this year, featuring an OLED display, touchscreen, and a higher price point, Bloomberg's Mark Gurman reports. Gurman revealed the information in his latest "Power On" newsletter. While Apple has been widely expected to launch new M6-series MacBook Pro models with OLED displays, touchscreen functionality, and a new, thinner design...
imac video apple feature

Apple Unveils Seven New Products

Friday March 6, 2026 11:48 am PST by
Apple this week unveiled seven products, including an iPhone 17e, an iPad Air with the M4 chip, updated MacBook Air and MacBook Pro models, a new Studio Display, a higher-end Studio Display XDR, and an all-new MacBook Neo that starts at just $599. iPhone 17e features the same overall design as the iPhone 16e, but it gains Apple's A19 chip, MagSafe for magnetic wireless charging and magnetic...
ios 26 4 yellow

Everything New in iOS 26.4 Beta 4

Monday March 9, 2026 3:50 pm PDT by
Apple is continuing to test the iOS 26.4 beta, and the latest update is now available for developers and public beta testers. As testing goes on, there are fewer new features in each beta, but today’s release adds new emoji characters and a few other changes. New Emoji Apple added new emoji characters, including trombone, treasure chest, distorted face, hairy creature, fight cloud, orca,...

Top Rated Comments

lazyrighteye Avatar
144 months ago
A show of hands: who plans on watching the stream? ;)
Score: 23 Votes (Like | Disagree)
AnthonyHarris Avatar
144 months ago
Does anyone else think we might see this next week?
Score: 16 Votes (Like | Disagree)
maflynn Avatar
144 months ago
Me, fingers crossed no buffering... please!

Or Chinese lady :p
Score: 16 Votes (Like | Disagree)
Naimfan Avatar
144 months ago
Powerbook G5s!

Finally!

;)
Score: 10 Votes (Like | Disagree)
144 months ago
My wrist is ready :)

For the watch, or are you a little bit more excited then we realised?
Score: 9 Votes (Like | Disagree)
144 months ago
Hello everyone! This is my very first post on MacRumors, been reading the forums for quite some time now and decided to finally get on here. :) Have fun watching the event later today! :D
Score: 9 Votes (Like | Disagree)