Apple Online Store Goes Down Ahead of 'Spring Forward' Media Event

The online Apple Store has been taken offline this morning less than five hours prior to Apple's highly-anticipated "Spring Forward" media event in San Francisco, where the company is expected to unveil further details about the Apple Watch alongside other potential announcements. If history repeats itself, the storefront should remain down until shortly after the conclusion of Apple's keynote.

Apple Store Down Hey Siri
Apple's media event starts at 10 AM Pacific with a live video stream available on Mac, iPhone, iPad and Apple TV. MacRumors will also have full coverage of the event, with a live blog on our front page and updates going out on our @MacRumorsLive Twitter account. We'll also have specific coverage of today's announcements in separate news stories, and our forums are a great place for readers to discuss the announcements before, during and after the event.

Related Roundup: Apple Watch 11
Buyer's Guide: Apple Watch (Neutral)

Popular Stories

M3 iPad Air

Apple's Next Two Products Are Coming Soon

Thursday February 12, 2026 11:17 am PST by
Apple plans to release an iPhone 17e and an iPad Air with an M4 chip "in the coming weeks," according to the latest word from Bloomberg's Mark Gurman. "Apple retail employees say that inventory of the iPhone 16e has basically dried out and the iPad Air is seeing shortages as well," said Gurman. "I've been expecting new versions of both (iPhone 17e and M4 iPad Air) in the coming weeks."...
Apple Sales Coach App

Apple Launching New 'Sales Coach' App

Friday February 13, 2026 2:01 pm PST by
Apple plans to launch a rebranded "Sales Coach" app on the iPhone and iPad later this month, according to a source familiar with the matter. "Sales Coach" will arrive as an update to Apple's existing "SEED" app, and it will continue to provide sales tips and training resources to Apple Store and Apple Authorized Reseller employees around the world. For example, there are articles and videos...
Coffee Burgundy and Purple iPhone 18 Pro Mock

Five iPhone 18 Pro Features Revealed in New Report

Friday February 13, 2026 8:43 am PST by
While the iPhone 18 Pro and iPhone 18 Pro Max are still seven months away, an analyst has revealed five new features the devices will allegedly have. Rumored color options for the iPhone 18 Pro models In a research note with investment firm GF Securities on Thursday, analyst Jeff Pu outlined the following upgrades for the iPhone 18 Pro models: Smaller Dynamic Island: It has been rumored...
iOS 26 Home Feature

Three New Apple Home Products Rumored for 2026

Friday February 13, 2026 4:18 pm PST by
Apple has a long list of new products rumored for 2026, including a series of home products that will see the company establishing more of a presence in the smart home space. Robots are on the horizon for 2027, but the 2026 releases will be a little tamer. HomePod mini We're expecting a new HomePod mini 2 to launch at any time. Apple isn't going to update the device's design, but we could...
m5 macbook pro deal

Why You Shouldn't Buy the Next MacBook Pro

Tuesday February 10, 2026 4:27 pm PST by
Apple is planning to launch new MacBook Pro models as soon as early March, but if you can, this is one generation you should skip because there's something much better in the works. We're waiting on 14-inch and 16-inch MacBook Pro models with M5 Pro and M5 Max chips, with few changes other than the processor upgrade. There won't be any tweaks to the design or the display, but later this...

Top Rated Comments

lazyrighteye Avatar
143 months ago
A show of hands: who plans on watching the stream? ;)
Score: 23 Votes (Like | Disagree)
AnthonyHarris Avatar
143 months ago
Does anyone else think we might see this next week?
Score: 16 Votes (Like | Disagree)
maflynn Avatar
143 months ago
Me, fingers crossed no buffering... please!

Or Chinese lady :p
Score: 16 Votes (Like | Disagree)
Naimfan Avatar
143 months ago
Powerbook G5s!

Finally!

;)
Score: 10 Votes (Like | Disagree)
143 months ago
My wrist is ready :)

For the watch, or are you a little bit more excited then we realised?
Score: 9 Votes (Like | Disagree)
143 months ago
Hello everyone! This is my very first post on MacRumors, been reading the forums for quite some time now and decided to finally get on here. :) Have fun watching the event later today! :D
Score: 9 Votes (Like | Disagree)