Amid rumors that Apple is developing an electric vehicle, former General Motors CEO Dan Akerson has shared his opinion on Apple's plans, suggesting the Cupertino company avoid getting into a business with such low margins.
In an interview with Bloomberg, Akerson said that Apple may be underestimating the difficulty of operating in the car business, as it's hard to navigate regulatory and safety requirements. "A lot of people who don't ever operate in it don't understand and have a tendency to underestimate," he said
"They'd better think carefully if they want to get into the hard-core manufacturing," he said of Apple. "We take steel, raw steel, and turn it into car. They have no idea what they're getting into if they get into that."
According to Akerson, Apple should stick with the iPhone, which has much higher margins than a car and none of the issues with safety. As highlighted by Bloomberg, while Apple made $18 billion in December with a gross margin of 39.9 percent, GM made just $2 billion with a gross margin of 14 percent.
Akerson doesn't believe Apple should get into the car business, but he does admire Apple's entrance into the car infotainment arena with CarPlay. Speaking on his time as CEO of General Motors, Akerson said that he absolutely would have partnered with Apple. "I'd have turned over the infotainment and interconnectivity of every car."
News of Apple's electric car plans surfaced last week after The Wall Street Journal shared details on a secret project at the company. Apple is said to have hundreds of employees working on the car in a secret research lab near its Cupertino headquarters. The car, which is electric, could potentially resemble a minivan.
Saturday April 11, 2026 9:14 am PDT by Joe Rossignol
Last year, Apple launched CarPlay Ultra, the long-awaited next-generation version of its CarPlay software system for vehicles. Nearly a year later, CarPlay Ultra is still limited to Aston Martin's latest luxury vehicles, but that should change fairly soon.
In May 2025, Apple said many other vehicle brands planned to offer CarPlay Ultra, including Hyundai, Kia, and Genesis.
CarPlay Ultra...
As we wait for WWDC to kick off next Monday, Apple today announced the winners of its annual Apple Design Awards, recognizing apps and games for their innovation, ingenuity, and technical achievement.
The 2025 Apple Design Award winners are listed below, with one app and one game selected per category:
Delight and Fun - CapWords (App) and Balatro (Game)
Innovation - Play (App) and PBJ -...
Saturday April 11, 2026 9:07 am PDT by Joe Rossignol
While the AirPods Max 2 received more attention, Apple also released a second pair of headphones last month: Nike Powerbeats Pro 2.
Nike Powerbeats Pro 2 are the same as the regular Powerbeats Pro 2, except they have a two-tone design consisting of black and Nike's signature Volt neon green-yellow color. The headphones were released on March 20 in the U.S., Canada, Australia, the U.K., and a ...
Saturday April 11, 2026 9:14 am PDT by Joe Rossignol
Last year, Apple launched CarPlay Ultra, the long-awaited next-generation version of its CarPlay software system for vehicles. Nearly a year later, CarPlay Ultra is still limited to Aston Martin's latest luxury vehicles, but that should change fairly soon.
In May 2025, Apple said many other vehicle brands planned to offer CarPlay Ultra, including Hyundai, Kia, and Genesis.
CarPlay Ultra...
Facebook-owned messaging app WhatsApp was today updated with expanded support for CarPlay. CarPlay users are able to more easily call and message their friends and family members in WhatsApp directly from the car interface.
WhatsApp had CarPlay integration before, but with limited Siri-based functionality. The new app has a full native CarPlay interface with a list of recent chats and call...
Apple's CarPlay system for accessing iPhone apps on a vehicle's dashboard screen received three popular apps this week: ChatGPT, Google Meet, and Audiomack.
CarPlay Ultra in an Aston Martin
In addition, WhatsApp is beta testing a revamped CarPlay app that will improve upon the basic Siri-based functionality that was previously available.
Make sure you have the latest version of each app...
"Weve learned and struggled for a few years here figuring out how to make a decent phone. PC guys are not going to just figure this out. Theyre not going to just walk in."
Image (https://cdn.macrumors.com/article-new/2015/02/danakerson-250x188.jpg)Amid rumors that Apple is developing an electric vehicle, former General Motors CEO Dan Akerson has shared his opinion on Apple's plans, suggesting the Cupertino company avoid getting into a business with such low margins.
In an interview with Bloomberg (http://www.bloomberg.com/news/articles/2015-02-18/former-gm-ceo-akerson-cautions-apple-on-trials-of-making-cars), Akerson said that Apple may be underestimating the difficulty of operating in the car business, as it's hard to navigate regulatory and safety requirements. "A lot of people who don't ever operate in it don't understand and have a tendency to underestimate," he saidAccording to Akerson, Apple should stick with the iPhone, which has much higher margins than a car and none of the issues with safety. As highlighted by Bloomberg, while Apple made $18 billion in December with a gross margin of 39.9 percent, GM made just $2 billion with a gross margin of 14 percent.
Akerson doesn't believe Apple should get into the car business, but he does admire Apple's entrance into the car infotainment arena with CarPlay. Speaking on his time as CEO of General Motors, Akerson said that he absolutely would have partnered with Apple. "I'd have turned over the infotainment and interconnectivity of every car."
News of Apple's electric car plans surfaced last week (https://www.macrumors.com/2015/02/13/apple-working-on-electric-car/) after The Wall Street Journal shared details on a secret project at the company. Apple is said to have hundreds of employees working on the car in a secret research lab near its Cupertino headquarters. The car, which is electric, could potentially resemble a minivan.
Article Link: Former GM CEO on Apple Car: 'They Have No Idea What They're Getting Into' (https://www.macrumors.com/2015/02/18/former-gm-ceo-on-apple-car/)
Phone industry incumbents all over again - circa 2007. We'll see.
Amid rumors that Apple is developing an electric vehicle, former General Motors CEO Dan Akerson has shared his opinion on Apple's plans, suggesting the Cupertino company avoid getting into a business with such low margins.
