Skip to Content

Macworld 2014 First Look: Petcube, Motion Control Ring, Lumo Lift, and More

The annual Macworld conference, which will see hundreds of companies showing off Apple-related apps and products, officially kicked off today with the innovation showcase for media and workshop attendees.

While Apple stopped attending Macworld in 2009, causing the conference to shrink considerably, there are still a number of innovative products being demoed at the show, including the Petcube, the motion-controlled Ring, unique wearables from Lumo, and more.

Many of the products at Macworld originated on crowd-funding sites like Kickstarter, including the Petcube, which reached full funding back in November of 2013. The Petcube is a small iPhone-connected cube equipped with a camera, motion detection, and a laser toy, allowing users to keep an eye on and play with their pets while they’re away from home.


The first Petcube devices will launch in May of 2014, but the company is debuting its Petcube app [Direct Link] at Macworld, which is a sort of social network for pets at the current time. App functionality will be expanded in the future, first allowing users to interact with Petcubes placed in shelters and then letting them interface with their own cubes after the product ships. Petcubes can be preordered for $199.

The Ring, another product being demoed at Macworld, also made its debut on Kickstarter. While wearing the somewhat bulky Ring on an index finger, users can make small gestures to interface via Bluetooth with an iPhone or iPad app, completing tasks like spelling out letters, opening apps like the camera, or making mobile payments.


In a demonstration, the Ring's creators used it to write letters that were then transmitted to an iPad app and also demonstrated it opening the camera app. The current functionality of the Ring seems to be a bit limited, but the creators are planning to release an SDK for developers to incorporate its technology into their own apps. The Ring is expected to ship in July of 2014 and can still be preordered via Kickstarter for $185.

ring
Lumo is showing off its new Lumo Lift product, which is a small wearable device that is designed to track daily activity and improve posture as well. It comes in an array of colors and designs and can measure steps and calories burned like many other fitness devices.

lumolift
Lumo Lift is unique in its ability to keep an eye on posture, letting users know with a slight vibration when they slouch too often. The Lumo Lift can be preordered for $79 and will ship in the Summer of 2014.

There are also several other products available that have been demoed at conferences like CES, including the Flir One thermal camera and the Livescribe 3 Smartpen that transfers traditional writing to iOS devices. A slew of up and coming apps are also available today, including video/photo hybrid Flashback and CrazyTalk, an app for Mac and iOS that takes photos and transforms them into interactive 2D animations.

Macworld will continue through March 29, with the Expo Hall opening tomorrow morning.

Popular Stories

Apple Event Logo

Apple Released Seven New Products Today

Wednesday March 11, 2026 7:05 am PDT by
Starting today, the seven new Apple products that were announced last week are available at Apple Stores and beginning to arrive to customers. The colorful MacBook Neo and all of the other new products are on display at most Apple Store locations around the world starting today. Apple Stores have inventory of the new products for both walk-in customers and Apple Store pickup, but...
ios 26 4 yellow

Everything New in iOS 26.4 Beta 4

Monday March 9, 2026 3:50 pm PDT by
Apple is continuing to test the iOS 26.4 beta, and the latest update is now available for developers and public beta testers. As testing goes on, there are fewer new features in each beta, but today’s release adds new emoji characters and a few other changes. New Emoji Apple added new emoji characters, including trombone, treasure chest, distorted face, hairy creature, fight cloud, orca,...
Apple 50 Years of Thinking Different

Apple Announces 50th Anniversary Plans

Thursday March 12, 2026 6:10 am PDT by
Apple today announced that it will celebrate the company's 50th anniversary over the coming weeks, but it has yet to reveal any specific plans. Apple was founded on April 1, 1976, so the company will turn 50 on April 1, 2026. "While Apple is known for looking forward, this milestone offers a special moment to reflect on the journey that has brought the company here, to celebrate the...

Top Rated Comments

AngerDanger Avatar
156 months ago
Petcube would seem more appropriate as the AI antagonist in a sci-fi flick.



Cool.
The amount of thought put into this comment is simply staggering.
Score: 17 Votes (Like | Disagree)
WillFisher Avatar
156 months ago
Am I the only one who thinks the ring is just stupid?
Score: 11 Votes (Like | Disagree)
studio¹³¹ Avatar
156 months ago
Epic junk.
Score: 11 Votes (Like | Disagree)
156 months ago
$200 for a camera, microphone and laser pointer in a stylish cube? Seems like something Apple would sell.
Score: 11 Votes (Like | Disagree)
156 months ago
Cool so the limited time my cat would spend in the single room the cube was located in I'll maybe be able to catch her and play with her for the first 5 minutes until she gets bored of the $200 paper weight.

Much better device to trick robbers into thinking you have a laser sight trained on them.
Score: 10 Votes (Like | Disagree)
chasemac Avatar
156 months ago
Whatever

I guess I'm just losing my enthusiasm for tech things these days. These all look silly and useless.
Score: 7 Votes (Like | Disagree)