applestore.pngApple today updated its Apple Store apps for the iPhone and the iPad, adding some minor enhancements to both apps. The iPhone version has gained improvements to In-Store Notifications, allowing users in the United States to view their notifications within the app and and on the lock screen.

Improvements to in-store notifications, including ability to view notifications in the app as well as on Lock screen. (US only)

In-store notifications were added to the Apple Store app back in December, when Apple began rolling out its iBeacon system designed to give consumers more information on products while browsing within Apple retail locations.

Notifications include information on online orders, store events, product reviews, and iPhone upgrade eligibility.

The Apple Store for iPad app did not gain the same notification improvements, but it was updated with the ability to allow users to purchase Apple Store Gift Cards within the app, which can be ordered in any amount from $25 to $2,000. Gift Cards can be emailed or delivered via mail.

Now buy Apple Store Gift Cards right from the app. Gift cards can be shipped by mail or delivered within 24 hours via email and they’re available in any amount from $25 - $2,000.

Both apps were also updated with unspecified improvements and performance enhancements.

Apple Store for iPhone can be downloaded from the App Store for free. [Direct Link]

Apple Store for iPad can be downloaded from the App Store for free. [Direct Link]

Top Rated Comments

156 months ago
I want to be able to browse and purchase refurbished products in the Apple store app.
Score: 2 Votes (Like | Disagree)
156 months ago
Now if I could only convert all these iTunes gift cards into Apple Store gift cards....
Score: 2 Votes (Like | Disagree)
jayducharme Avatar
156 months ago
I still don't understand why this isn't a single universal app. It's really strange that Apple, the big promoter of universal apps, can't do it for one of their own.
Score: 1 Votes (Like | Disagree)
156 months ago
Australia my dear chap. :D
and Germany
Score: 1 Votes (Like | Disagree)
156 months ago
Why is the Apple Store app not available in the UK App Store? (It seems especially odd given that Apple mention some features are only available in the USA; where else can you get it aside from the USA if not the UK?

Australia my dear chap. :D
Score: 1 Votes (Like | Disagree)
orbital~debris Avatar
156 months ago
Why is the Apple Store app not available in the UK App Store? (It seems especially odd given that Apple mention some features are only available in the USA; where else can you get it aside from the USA if not the UK? The UK is usually second-tier for roll outs after USA.

And for that matter, why is Apple's Movie Trailers app still not available for the UK on any iOS device (aside from the Apple TV)?

I've sent feedback to Apple on both these issues, via their website form (and through support agents on the store live chat) to request that both apps are made available to customers in the UK. Would like to encourage others to do the same!
Score: 1 Votes (Like | Disagree)

Popular Stories

Apple Announces Special Event in New York Feature 1

Apple Reportedly Plans to Unveil at Least Five New Products Next Week

Sunday February 22, 2026 9:48 am PST by
In his Power On newsletter today, Bloomberg's Mark Gurman said Apple will have a three-day stretch of product announcements from Monday, March 2 through Wednesday, March 4. In total, he expects Apple to introduce "at least five products." Subscribe to the MacRumors YouTube channel for more videos. A week ago, Apple invited selected journalists and content creators to an "Apple Experience" in...
tim cook data privacy day

Tim Cook Warned by CIA That China Could Move on Taiwan by 2027

Tuesday February 24, 2026 4:03 am PST by
Apple CEO Tim Cook was among a handful of top tech executives who attended a classified CIA briefing warning that China could attack Taiwan by 2027, according to a sweeping investigative report by The New York Times ($). The previously unreported briefing was apparently held in a secure room in Silicon Valley in July 2023. The meeting is said to have been arranged at the request of the...
iOS 26

iOS 26.3.1 Update for iPhones Coming Soon as 'Apple Experience' Nears

Sunday February 22, 2026 5:29 pm PST by
Apple's software engineers are testing iOS 26.3.1, according to the MacRumors visitor logs, which have been a reliable indicator of upcoming iOS versions. iOS 26.3.1 should be a minor update that fixes bugs and/or security vulnerabilities, and it will likely be released within the next two weeks. Last month, Apple released iOS 26.2.1 with bug fixes and support for the second-generation...