U.S. Mac Demand Soft in January as Customers Wait for Updated Models

Piper Jaffray analyst Gene Munster is out with a new report today citing data from research firm NPD on U.S. sales of Macs. According to the data, Apple's U.S. Mac sales were up only 1% year-over-year in January, tracking behind predictions that have called for roughly 20% year-over-year growth for the full quarter. Munster believes, however, that continued strength in international markets and the potential for new Mac updates such as a refreshed MacBook Air near end of the quarter will likely help Apple close strongly to meet expectations.

We have analyzed domestic NPD retail data for the first month of the March quarter, which is up 1% y/y. The early data appears soft on a y/y basis; however, last quarter actual Mac growth outpaced NPD by 14 percentage points. Also, we believe Apple may launch new MacBook Airs as early as March. Net-net, we believe this early data suggests Mac sales in the range of 4.4m-4.6m, or 17%-22% y/y growth (we believe Street consensus is 4.5m Macs in the quarter and we are also at 4.5m).

With historical evidence showing overall growth outpacing NPD's U.S. data by 14 percentage points, Munster believes that Apple's actual worldwide Mac growth for January could be in the 15% range, close enough to the 20% target for the full quarter to give a Apple a reasonable chance at making up the difference with a strong finish.

mac lineup nov11
Piper Jaffray's independent data on iPhone sales for January are tracking toward full-quarter sales of 32-34 million, a figure that would help overcome any softness on the Mac side. iPod sales trends remain in line with predictions of continued declines as customers shift from the aging iPod line to iPhones and iPads.

Popular Stories

Apple Shopping Event 2025

Apple Announces 2025 Black Friday Event, Here's What You Can Get

Thursday November 20, 2025 6:28 am PST by
Apple's annual four-day Black Friday through Cyber Monday shopping event is returning on Friday, November 28 through Monday, December 1 in many countries, including the United States, Canada, Australia, New Zealand, France, Germany, Italy, Spain, the United Kingdom, Belgium, the Netherlands, Sweden, Thailand, and others. During the shopping event, customers can get an Apple gift card with...
iOS 26

iOS 26.2 Adds These New Features to Your iPhone

Thursday November 20, 2025 10:50 am PST by
iOS 26.2 is currently in beta testing. The upcoming update includes a handful of new features and changes on the iPhone, including a new Liquid Glass slider for the Lock Screen's clock, offline lyrics for Apple Music, and more. In a recent press release, Apple confirmed that iOS 26.2 will be released to all users in December, but it did not provide a specific release date. Keep reading...
hikawa phone grip stand apple%402x

Apple Launches Second Limited-Edition iPhone Accessory in a Month

Friday November 21, 2025 3:53 am PST by
Apple has begun selling the Hikawa Phone Grip and Stand, a new limited-edition iPhone accessory designed with accessibility in mind. Designed by LA-based Bailey Hikawa to celebrate the 40th anniversary of accessibility at Apple, the grip uses magnets to securely snap onto any iPhone with MagSafe. Apple says it can be removed with ease, and doubles as a stand with two different viewing...
iPhone 17 Pro Cosmic Orange

10 Reasons to Wait for Next Year's iPhone 18 Pro

Wednesday November 19, 2025 4:00 am PST by
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models at the same time, which is why we often get rumored features months ahead of launch. The iPhone 18 series is no different, and we already have a good idea of what to expect for the iPhone 18 Pro and iPhone 18 Pro Max. One thing worth...
ipad black friday 2025

The Best Early Black Friday iPad Deals

Thursday November 20, 2025 10:20 am PST by
Black Friday is just over a week away, and iPad deals have finally started to flood in at retailers like Amazon and Best Buy. Below we're tracking discounts on every current generation iPad, including lowest-ever prices on M3 iPad Air and M5 iPad Pro, plus steep markdowns on iPad and iPad mini. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a ...
ipad mini 7 feature red and blue

iPad Mini 8: Four Major New Features to Expect

Wednesday November 19, 2025 7:50 am PST by
Apple's eighth-generation iPad mini is highly likely to arrive next year, offering a significant refresh of the device with at least four major new features. OLED Display The next-generation version of the iPad mini could feature an OLED display, as part of Apple's plan to expand the display technology across many more of its devices. Apple's first OLED device was the Apple Watch in 2015, ...
watchos 26 workout app

Apple Watch Users Claim Workout App Is Now Worse in Every Way

Thursday November 20, 2025 7:01 am PST by
Apple Watch owners have been voicing their frustration online over changes to the Workout app that Apple introduced in watchOS 26, with many finding the redesigned interface makes starting exercises difficult and exasperating. When Apple launched watchOS 26 in September, the Workout app went from large, easily tapped workout tiles to a scrolling, corner-button interface. Instead of tapping a ...
apple wallet drivers license feature iPhone 15 pro

Two More U.S. States Commit to Offering iPhone Driver's Licenses in Apple Wallet App

Thursday November 20, 2025 8:21 am PST by
In select U.S. states, residents can add their driver's license or state ID to the Apple Wallet app on the iPhone and Apple Watch, and then use it to display proof of identity or age at select airports and businesses, and in select apps. Earlier this week, Illinois became the 13th state in the U.S. to offer the feature. Subsequently, we shared a list of additional states that are committed...
android iphone airdrop quickshare

iPhone Users Can Now AirDrop Files to Android Devices

Thursday November 20, 2025 9:47 am PST by
Google today announced a new cross-platform feature that allows for file sharing between iPhone and Android users. With AirDrop on the iPhone and QuickShare on Pixel 10 devices, there is a new file transfer function available. The file sharing option works on Apple devices that include iPhone, iPad, and Mac, along with the Pixel 10, Pixel 10 Pro, Pixel 10 Pro XL, and Pixel 10 Fold....

Top Rated Comments

MetalMoon Avatar
180 months ago
yeah, I feel bad for those people waiting for that Mac Pro update.
Score: 29 Votes (Like | Disagree)
SchneiderMan Avatar
180 months ago
Simple - everyone already owns a Mac. Boom - I'm now an analyst too!
Score: 21 Votes (Like | Disagree)
jontech Avatar
180 months ago
Give me some Mac Pro love!


I got my credit card ready and a good home to give it!!
Score: 19 Votes (Like | Disagree)
Ciclismo Avatar
180 months ago
I'm not waiting for a new iMac. No siree, I'm not a sad, sad individual who checks the Mac Rumors buyers guide for the latest gossip on a potential iMac refresh, I swear. It's not like I am counting the days since the last refresh...294 days to be exact, in case you were wondering...
Score: 14 Votes (Like | Disagree)
ZZ Bottom Avatar
180 months ago
I think the MacBookPro 13" is gone and done. I don't know of anyone with one.

I think what you'll see is the the 11-13" is going to be the Mac Air and the 15"-17" will be the Mac Book Pro or Mac Air Pro.

Oh your right! You don't know of anyone with a 13" MBP so they must be collecting dust on the shelves... or perhaps you could take a walk on a college campus. You see more 13" MBPs than 15/17s or MBAs by far.
Score: 14 Votes (Like | Disagree)
LimeiBook86 Avatar
180 months ago
The age of the Mac Pro is more than embarrassing at this point... I'm very glad I didn't wait around and went for a fully-loaded 27-inch iMac. :)
Score: 13 Votes (Like | Disagree)