infinity blade hero 272x190
Some iOS developers are making bank. One of the more visible iOS games over the past year has been Epic Games' Infinity Blade. In a press release today, Epic announced that its revenue from the game had exceeded $10 million in just six months of release.

Mark Rein, co-founder of Epic Games:

Infinity Blade’s success proves that triple-A gaming experiences can be hugely successful on iOS and that there is a valuable, pent up demand for premium content like this.

Donald Mustard, creative director of ChAIR Entertainment, the development studio behind Blade noted that "Apple has created an exciting, developer-friendly environment for iOS that has opened up many new doors for us."

I'm sure it helped that Apple gave Epic prime seating at iOS presentations and millions in television ad exposure. Can't get much more "developer friendly" than that! Still, with all the talk yesterday about how Apple was incorporating features that originally came from third-party apps, developing for iOS and the Mac is a win-win proposition for just about everyone -- and, if your app is good enough, Apple might just give it some sweet, sweet lovin'.

Incidentally, if Epic has made more than $10 million, that means Apple has cleared a sweet $4 million off its 30% cut.

Top Rated Comments

TheUndertow Avatar
192 months ago
I heard if it's a boxed software in physical stores it's around 70% (so only 30% goes to developers). Steam online store takes 30% cut, like App store.

And people complain about the cut, I wonder...

Everyone is going to complain about a cut given to "someone else" other than the dev.

What they fail to realize is as you stated...you got to pay the distributor.

Maybe 30% is less of an issue @ $60 msrp but you'd think they also spend more developing a console game.
Score: 2 Votes (Like | Disagree)
designedbyapple Avatar
192 months ago
I have to agree with swb1192, artofwarfare and others - I don't like jordan's style of writing. I don't want to just slam them for it either but it is not the sort of writing that I come to macrumors for. I don't want to make them write in a style that doesn't suit who they are but I'm afraid that if they do continue to write in this style I'll just avoid reading their pieces.
Score: 1 Votes (Like | Disagree)
192 months ago
Has this writer ever read the writing style of MR? (he also wrote this post - https://www.macrumors.com/2011/06/06/verizon-iphone-owners-left-out-of-icloud-fun-for-now/) I don't visit Gizmodo because I don't like their writing style, but this is about the same.

I agree. The stories on MacRumors have always been factual (as much as a rumors site can be, that is) and to the point. I avoid a lot of news sites because the vast majority seem to think that sensationalizing every story is the way to go.

Keep in mind, though, the top of this page does have the word "blog" in it, so there is certainly some room for personal thoughts/statements. If it's up for discussion, however, my vote goes to keeping with the standard writing style that MacRumors has always embraced on the Front Page.
Score: 1 Votes (Like | Disagree)
192 months ago
Has this writer ever read the writing style of MR? (he also wrote this post - https://www.macrumors.com/2011/06/06/verizon-iphone-owners-left-out-of-icloud-fun-for-now/) I don't visit Gizmodo because I don't like their writing style, but this is about the same.
Score: 1 Votes (Like | Disagree)
jlgolson Avatar
192 months ago
30% of $10M is $3M. $4M can only be implied if Epic said they made over $12M.
Ah, but it goes the other way around.

If Epic made $10 million, that means they got 70% of $14 million.
Score: 1 Votes (Like | Disagree)

Popular Stories

Apple Announces Special Event in New York Feature

Apple Announces Special Event in New York, London, and Shanghai on March 4

Monday February 16, 2026 6:05 am PST by
Apple today announced a "special Apple Experience" in New York, London, and Shanghai, taking place on March 4, 2026 at 9:00am ET. Apple invited select members of the media to the event in three major cities around the world. It is simply described as a "special Apple Experience," and there is no further information about what it may entail. The invitation features a 3D Apple logo design...
M3 iPad Air

Apple's Next Two Products Are Coming Soon

Thursday February 12, 2026 11:17 am PST by
Apple plans to release an iPhone 17e and an iPad Air with an M4 chip "in the coming weeks," according to the latest word from Bloomberg's Mark Gurman. "Apple retail employees say that inventory of the iPhone 16e has basically dried out and the iPad Air is seeing shortages as well," said Gurman. "I've been expecting new versions of both (iPhone 17e and M4 iPad Air) in the coming weeks."...
Apple Sales Coach App

Apple Launching New 'Sales Coach' App

Friday February 13, 2026 2:01 pm PST by
Apple plans to launch a rebranded "Sales Coach" app on the iPhone and iPad later this month, according to a source familiar with the matter. "Sales Coach" will arrive as an update to Apple's existing "SEED" app, and it will continue to provide sales tips and training resources to Apple Store and Apple Authorized Reseller employees around the world. For example, there are articles and videos...
Coffee Burgundy and Purple iPhone 18 Pro Mock

Five iPhone 18 Pro Features Revealed in New Report

Friday February 13, 2026 8:43 am PST by
While the iPhone 18 Pro and iPhone 18 Pro Max are still seven months away, an analyst has revealed five new features the devices will allegedly have. Rumored color options for the iPhone 18 Pro models In a research note with investment firm GF Securities on Thursday, analyst Jeff Pu outlined the following upgrades for the iPhone 18 Pro models: Smaller Dynamic Island: It has been rumored...
iOS 26 Home Feature

Three New Apple Home Products Rumored for 2026

Friday February 13, 2026 4:18 pm PST by
Apple has a long list of new products rumored for 2026, including a series of home products that will see the company establishing more of a presence in the smart home space. Robots are on the horizon for 2027, but the 2026 releases will be a little tamer. HomePod mini We're expecting a new HomePod mini 2 to launch at any time. Apple isn't going to update the device's design, but we could...