infinity blade hero 272x190
Some iOS developers are making bank. One of the more visible iOS games over the past year has been Epic Games' Infinity Blade. In a press release today, Epic announced that its revenue from the game had exceeded $10 million in just six months of release.

Mark Rein, co-founder of Epic Games:

Infinity Blade’s success proves that triple-A gaming experiences can be hugely successful on iOS and that there is a valuable, pent up demand for premium content like this.

Donald Mustard, creative director of ChAIR Entertainment, the development studio behind Blade noted that "Apple has created an exciting, developer-friendly environment for iOS that has opened up many new doors for us."

I'm sure it helped that Apple gave Epic prime seating at iOS presentations and millions in television ad exposure. Can't get much more "developer friendly" than that! Still, with all the talk yesterday about how Apple was incorporating features that originally came from third-party apps, developing for iOS and the Mac is a win-win proposition for just about everyone -- and, if your app is good enough, Apple might just give it some sweet, sweet lovin'.

Incidentally, if Epic has made more than $10 million, that means Apple has cleared a sweet $4 million off its 30% cut.

Top Rated Comments

TheUndertow Avatar
189 months ago
I heard if it's a boxed software in physical stores it's around 70% (so only 30% goes to developers). Steam online store takes 30% cut, like App store.

And people complain about the cut, I wonder...

Everyone is going to complain about a cut given to "someone else" other than the dev.

What they fail to realize is as you stated...you got to pay the distributor.

Maybe 30% is less of an issue @ $60 msrp but you'd think they also spend more developing a console game.
Score: 2 Votes (Like | Disagree)
designedbyapple Avatar
189 months ago
I have to agree with swb1192, artofwarfare and others - I don't like jordan's style of writing. I don't want to just slam them for it either but it is not the sort of writing that I come to macrumors for. I don't want to make them write in a style that doesn't suit who they are but I'm afraid that if they do continue to write in this style I'll just avoid reading their pieces.
Score: 1 Votes (Like | Disagree)
Zero!sOne Avatar
189 months ago
Has this writer ever read the writing style of MR? (he also wrote this post - https://www.macrumors.com/2011/06/06/verizon-iphone-owners-left-out-of-icloud-fun-for-now/) I don't visit Gizmodo because I don't like their writing style, but this is about the same.

I agree. The stories on MacRumors have always been factual (as much as a rumors site can be, that is) and to the point. I avoid a lot of news sites because the vast majority seem to think that sensationalizing every story is the way to go.

Keep in mind, though, the top of this page does have the word "blog" in it, so there is certainly some room for personal thoughts/statements. If it's up for discussion, however, my vote goes to keeping with the standard writing style that MacRumors has always embraced on the Front Page.
Score: 1 Votes (Like | Disagree)
swb1192 Avatar
189 months ago
Has this writer ever read the writing style of MR? (he also wrote this post - https://www.macrumors.com/2011/06/06/verizon-iphone-owners-left-out-of-icloud-fun-for-now/) I don't visit Gizmodo because I don't like their writing style, but this is about the same.
Score: 1 Votes (Like | Disagree)
jlgolson Avatar
189 months ago
30% of $10M is $3M. $4M can only be implied if Epic said they made over $12M.
Ah, but it goes the other way around.

If Epic made $10 million, that means they got 70% of $14 million.
Score: 1 Votes (Like | Disagree)

Popular Stories

AirPods Pro Firmware Feature

Apple Releases New Firmware for AirPods Pro 2, AirPods Pro 3, and AirPods 4

Thursday November 13, 2025 11:35 am PST by
Apple today released new firmware designed for the AirPods Pro 3, the AirPods 4, and the prior-generation AirPods Pro 2. The AirPods Pro 3 firmware is 8B25, while the AirPods Pro 2 and AirPods 4 firmware is 8B21, all up from the prior 8A358 firmware released in October. There's no word on what's include in the updated firmware, but the AirPods Pro 2, AirPods 4 with ANC, and AirPods Pro 3...
CarPlay Pinned Messages

iOS 26.2 Adds New CarPlay Setting

Thursday November 13, 2025 6:48 am PST by
iOS 26 extended pinned conversations in the Messages app to CarPlay, for quick access to your most frequent chats. However, some drivers may prefer the classic view with a list of individual conversations only, and Apple now lets users choose. Apple released the second beta of iOS 26.2 this week, and it introduces a new CarPlay setting for turning off pinned conversations in the Messages...
iPhone Pocket Short

iPhone Pocket Now Available to Order, But Already Selling Out

Friday November 14, 2025 6:20 am PST by
Apple recently teamed up with Japanese fashion brand ISSEY MIYAKE to create the iPhone Pocket, a limited-edition knitted accessory designed to carry an iPhone. iPhone Pocket is available to order on Apple's online store starting today, in the United States, France, China, Italy, Japan, Singapore, South Korea, and the United Kingdom. However, it is already completely sold out in the United...
tvOS 26 Profiles

tvOS 26.2 Adds a Useful New Feature to Your Apple TV

Friday November 14, 2025 10:02 am PST by
Starting with the upcoming tvOS 26.2 update, currently in beta, additional profiles created on the Apple TV no longer require their own Apple Account. In the Settings app on the Apple TV, under Profiles and Accounts, anyone can create a new profile by simply entering a name and indicating whether the profile is for a kid. The profile will be associated with the primary user's Apple Account,...
Tim Cook WWDC 2018

Report: Tim Cook to Step Down as Apple CEO 'as Soon as Next Year'

Saturday November 15, 2025 2:40 pm PST by
Apple is preparing for Tim Cook to step down as CEO of the company "as soon as next year," according to the Financial Times. The company's board of directors and senior executives "recently intensified preparations for Cook to hand over the reins," the report said. While the report said that Apple is unlikely to name a new CEO before its next earnings report in late January, it went on to ...
walmart new ornametns

Walmart Black Friday Deals Begin Today With Low Prices on Headphones, TVs, and More

Friday November 14, 2025 7:55 am PST by
Walmart's Black Friday sale has officially kicked off today, with an online shopping event that's also seeing some matching deals in retail locations. There are quite a few major discounts in this sale, including savings on headphones, TVs, and more. Note: MacRumors is an affiliate partner with Walmart. When you click a link and make a purchase, we may receive a small payment, which helps us...
apple silicon mac lineup 2024 feature purple m5

Apple's 2026 Mac Plans

Friday November 14, 2025 3:23 pm PST by
Most of Apple's Macs are slated to get M5 chips across 2026, and there's a possibility we'll even see the first M6 chips toward the end of the year. Updates are planned for everything from the MacBook Air to the Mac Studio. MacBook Air (Early 2026) The MacBook Air will be one of the first Macs to get a 2026 refresh, with an update planned for the first few months of the year. The MacBook...
iOS 26

iOS 26.2 Available Next Month With These 8 New Features

Tuesday November 11, 2025 9:48 am PST by
Apple released the first iOS 26.2 beta last week. The upcoming update includes a handful of new features and changes on the iPhone, including a new Liquid Glass slider for the Lock Screen's clock, offline lyrics in Apple Music, and more. In a recent press release, Apple confirmed that iOS 26.2 will be released to all users in December, but it did not provide a specific release date....
best early black friday deals

Best Black Friday Apple Deals Live Now - Save on AirPods, iPads, and Apple Watches

Saturday November 15, 2025 1:45 pm PST by
We're officially in the month of Black Friday, which will take place on Friday, November 28 in 2025. As always, this will be the best time of the year to shop for great deals, including popular Apple products like AirPods, iPad, Apple Watch, and more. In this article, the majority of the discounts will be found on Amazon. Note: MacRumors is an affiliate partner with some of these vendors. When ...
homepod mini thumb feature

New HomePod Mini, Apple TV, and AirTag Were Expected This Year — Where Are They?

Wednesday November 12, 2025 11:42 am PST by
While it was rumored that Apple planned to release new versions of the HomePod mini, Apple TV, and AirTag this year, it is no longer clear if that will still happen. Back in January, Bloomberg's Mark Gurman said Apple planned to release new HomePod mini and Apple TV models "toward the end of the year," while he at one point expected a new AirTag to launch "around the middle of 2025." Yet,...