Infinity Blade Devs Have Made $10 Million+ - MacRumors
Skip to Content

Infinity Blade Devs Have Made $10 Million+

by

infinity blade hero 272x190
Some iOS developers are making bank. One of the more visible iOS games over the past year has been Epic Games' Infinity Blade. In a press release today, Epic announced that its revenue from the game had exceeded $10 million in just six months of release.

Mark Rein, co-founder of Epic Games:

Infinity Blade’s success proves that triple-A gaming experiences can be hugely successful on iOS and that there is a valuable, pent up demand for premium content like this.

Donald Mustard, creative director of ChAIR Entertainment, the development studio behind Blade noted that "Apple has created an exciting, developer-friendly environment for iOS that has opened up many new doors for us."

I'm sure it helped that Apple gave Epic prime seating at iOS presentations and millions in television ad exposure. Can't get much more "developer friendly" than that! Still, with all the talk yesterday about how Apple was incorporating features that originally came from third-party apps, developing for iOS and the Mac is a win-win proposition for just about everyone -- and, if your app is good enough, Apple might just give it some sweet, sweet lovin'.

Incidentally, if Epic has made more than $10 million, that means Apple has cleared a sweet $4 million off its 30% cut.

Top Rated Comments

TheUndertow Avatar
197 months ago
I heard if it's a boxed software in physical stores it's around 70% (so only 30% goes to developers). Steam online store takes 30% cut, like App store.

And people complain about the cut, I wonder...

Everyone is going to complain about a cut given to "someone else" other than the dev.

What they fail to realize is as you stated...you got to pay the distributor.

Maybe 30% is less of an issue @ $60 msrp but you'd think they also spend more developing a console game.
Score: 2 Votes (Like | Disagree)
designedbyapple Avatar
197 months ago
I have to agree with swb1192, artofwarfare and others - I don't like jordan's style of writing. I don't want to just slam them for it either but it is not the sort of writing that I come to macrumors for. I don't want to make them write in a style that doesn't suit who they are but I'm afraid that if they do continue to write in this style I'll just avoid reading their pieces.
Score: 1 Votes (Like | Disagree)
197 months ago
Has this writer ever read the writing style of MR? (he also wrote this post - https://www.macrumors.com/2011/06/06/verizon-iphone-owners-left-out-of-icloud-fun-for-now/) I don't visit Gizmodo because I don't like their writing style, but this is about the same.

I agree. The stories on MacRumors have always been factual (as much as a rumors site can be, that is) and to the point. I avoid a lot of news sites because the vast majority seem to think that sensationalizing every story is the way to go.

Keep in mind, though, the top of this page does have the word "blog" in it, so there is certainly some room for personal thoughts/statements. If it's up for discussion, however, my vote goes to keeping with the standard writing style that MacRumors has always embraced on the Front Page.
Score: 1 Votes (Like | Disagree)
197 months ago
Has this writer ever read the writing style of MR? (he also wrote this post - https://www.macrumors.com/2011/06/06/verizon-iphone-owners-left-out-of-icloud-fun-for-now/) I don't visit Gizmodo because I don't like their writing style, but this is about the same.
Score: 1 Votes (Like | Disagree)
jlgolson Avatar
197 months ago
30% of $10M is $3M. $4M can only be implied if Epic said they made over $12M.
Ah, but it goes the other way around.

If Epic made $10 million, that means they got 70% of $14 million.
Score: 1 Votes (Like | Disagree)

Popular Stories

apple price hike

Apple Just Increased Prices on MacBooks, iPads, and More

Thursday June 25, 2026 5:44 am PDT by
Apple today dramatically increased device prices across multiple product lines. Subscribe to the MacRumors YouTube channel for more videos. After temporarily taking it down earlier today, Apple's online store is back up with a series of product price increases. The changes are as follows: HomePod mini: $129, up from $99 (+$30) HomePod: $349, up from $299 (+$50) Apple TV: $199, up from...
Apple Up Arrow Fearture

Apple Explains Why It Raised Prices on 14 Products Today

Thursday June 25, 2026 10:42 am PDT by
Apple today raised prices on many of its products, including all Macs and iPads, as well as the Apple TV, HomePod, HomePod mini, and Vision Pro. We shared a list of the price increases, which range from $30 for the HomePod mini to up to $1,300 for the Mac Studio. iPhone, Apple Watch, and AirPods prices have not changed, at least for now. In a statement shared with MacRumors, Apple said it...
Mac Studio Feature

M5 Ultra Mac Studio Could Launch in 2026 With Up to 768GB of RAM

Thursday June 25, 2026 2:30 pm PDT by
Despite price increases across the Mac line, Apple is still planning to release a new Mac Studio as soon as this year, reports Bloomberg. Apple plans to introduce a new M5 Ultra chip as the final option in the M5 family before it transitions to the M6, M7, M7 Pro, and M7 Max. The M5 Ultra will come in a new version of the Mac Studio, which hasn't been updated since March 2025. The Mac...