infinity blade hero 272x190
Some iOS developers are making bank. One of the more visible iOS games over the past year has been Epic Games' Infinity Blade. In a press release today, Epic announced that its revenue from the game had exceeded $10 million in just six months of release.

Mark Rein, co-founder of Epic Games:

Infinity Blade’s success proves that triple-A gaming experiences can be hugely successful on iOS and that there is a valuable, pent up demand for premium content like this.

Donald Mustard, creative director of ChAIR Entertainment, the development studio behind Blade noted that "Apple has created an exciting, developer-friendly environment for iOS that has opened up many new doors for us."

I'm sure it helped that Apple gave Epic prime seating at iOS presentations and millions in television ad exposure. Can't get much more "developer friendly" than that! Still, with all the talk yesterday about how Apple was incorporating features that originally came from third-party apps, developing for iOS and the Mac is a win-win proposition for just about everyone -- and, if your app is good enough, Apple might just give it some sweet, sweet lovin'.

Incidentally, if Epic has made more than $10 million, that means Apple has cleared a sweet $4 million off its 30% cut.

Top Rated Comments

TheUndertow Avatar
189 months ago
I heard if it's a boxed software in physical stores it's around 70% (so only 30% goes to developers). Steam online store takes 30% cut, like App store.

And people complain about the cut, I wonder...

Everyone is going to complain about a cut given to "someone else" other than the dev.

What they fail to realize is as you stated...you got to pay the distributor.

Maybe 30% is less of an issue @ $60 msrp but you'd think they also spend more developing a console game.
Score: 2 Votes (Like | Disagree)
designedbyapple Avatar
189 months ago
I have to agree with swb1192, artofwarfare and others - I don't like jordan's style of writing. I don't want to just slam them for it either but it is not the sort of writing that I come to macrumors for. I don't want to make them write in a style that doesn't suit who they are but I'm afraid that if they do continue to write in this style I'll just avoid reading their pieces.
Score: 1 Votes (Like | Disagree)
Zero!sOne Avatar
189 months ago
Has this writer ever read the writing style of MR? (he also wrote this post - https://www.macrumors.com/2011/06/06/verizon-iphone-owners-left-out-of-icloud-fun-for-now/) I don't visit Gizmodo because I don't like their writing style, but this is about the same.

I agree. The stories on MacRumors have always been factual (as much as a rumors site can be, that is) and to the point. I avoid a lot of news sites because the vast majority seem to think that sensationalizing every story is the way to go.

Keep in mind, though, the top of this page does have the word "blog" in it, so there is certainly some room for personal thoughts/statements. If it's up for discussion, however, my vote goes to keeping with the standard writing style that MacRumors has always embraced on the Front Page.
Score: 1 Votes (Like | Disagree)
swb1192 Avatar
190 months ago
Has this writer ever read the writing style of MR? (he also wrote this post - https://www.macrumors.com/2011/06/06/verizon-iphone-owners-left-out-of-icloud-fun-for-now/) I don't visit Gizmodo because I don't like their writing style, but this is about the same.
Score: 1 Votes (Like | Disagree)
jlgolson Avatar
190 months ago
30% of $10M is $3M. $4M can only be implied if Epic said they made over $12M.
Ah, but it goes the other way around.

If Epic made $10 million, that means they got 70% of $14 million.
Score: 1 Votes (Like | Disagree)

Popular Stories

iOS 26

iOS 26.2 Coming Soon With These 8 New Features on Your iPhone

Thursday December 11, 2025 8:49 am PST by
Apple seeded the second iOS 26.2 Release Candidate to developers earlier this week, meaning the update will be released to the general public very soon. Apple confirmed iOS 26.2 would be released in December, but it did not provide a specific date. We expect the update to be released by early next week. iOS 26.2 includes a handful of new features and changes on the iPhone, such as a new...
Google maps feaure

Google Maps Quietly Added This Long-Overdue Feature for Drivers

Wednesday December 10, 2025 2:52 am PST by
Google Maps on iOS quietly gained a new feature recently that automatically recognizes where you've parked your vehicle and saves the location for you. Announced on LinkedIn by Rio Akasaka, Google Maps' senior product manager, the new feature auto-detects your parked location even if you don't use the parking pin function, saves it for up to 48 hours, and then automatically removes it once...
AirPods Pro Firmware Feature

Apple Releases New Firmware for AirPods Pro 2 and AirPods Pro 3

Thursday December 11, 2025 11:28 am PST by
Apple today released new firmware designed for the AirPods Pro 3 and the prior-generation AirPods Pro 2. The AirPods Pro 3 firmware is 8B30, up from 8B25, while the AirPods Pro 2 firmware is 8B28, up from 8B21. There's no word on what's include in the updated firmware, but the AirPods Pro 2 and AirPods Pro 3 are getting expanded support for Live Translation in the European Union in iOS...
iOS 26

iOS 26.4 and iOS 27 Features Revealed in New Leak

Friday December 12, 2025 10:56 am PST by
Macworld's Filipe Espósito today revealed a handful of features that Apple is allegedly planning for iOS 26.4, iOS 27, and even iOS 28. The report said the features are referenced within the code for a leaked internal build of iOS 26 that is not meant to be seen by the public. However, it appears that Espósito and/or his sources managed to gain access to it, providing us with a sneak peek...
Foldable iPhone 2023 Feature 1

Apple to Make More Foldable iPhones Than Expected [Updated]

Tuesday December 9, 2025 9:59 am PST by
Apple has ordered 22 million OLED panels from Samsung Display for the first foldable iPhone, signaling a significantly larger production target than the display industry had previously anticipated, ET News reports. In the now-seemingly deleted report, ET News claimed that Samsung plans to mass-produce 11 million inward-folding OLED displays for Apple next year, as well as 11 million...
AirTag 2 Mock Feature

Apple AirTag 2: Four New Features Found in iOS 26 Code

Thursday December 11, 2025 10:31 am PST by
The AirTag 2 will include a handful of new features that will improve tracking capabilities, according to a new report from Macworld. The site says that it was able to access an internal build of iOS 26, which includes references to multiple unreleased products. Here's what's supposedly coming: An improved pairing process, though no details were provided. AirTag pairing is already...
iOS 26

Apple Releases iOS 26.2 With Alarms for Reminders, Lock Screen Changes, Enhanced Safety Alerts and More

Friday December 12, 2025 10:10 am PST by
Apple today released iOS 26.2, the second major update to the iOS 26 operating system that came out in September, iOS 26.2 comes a little over a month after iOS 26.1 launched. ‌iOS 26‌.2 is compatible with the ‌iPhone‌ 11 series and later, as well as the second-generation ‌iPhone‌ SE. The new software can be downloaded on eligible iPhones over-the-air by going to Settings >...
iOS 26

15 New Things Your iPhone Can Do in iOS 26.2

Friday December 5, 2025 9:40 am PST by
Apple is about to release iOS 26.2, the second major point update for iPhones since iOS 26 was rolled out in September, and there are at least 15 notable changes and improvements worth checking out. We've rounded them up below. Apple is expected to roll out iOS 26.2 to compatible devices sometime between December 8 and December 16. When the update drops, you can check Apple's servers for the ...
maxresdefault

iOS 26 Code Leak Reveals Apple Smart Home Hub Details

Thursday December 11, 2025 4:02 pm PST by
Apple is working on a smart home hub that will rely heavily on the more capable version of Siri that's coming next year. We've heard quite a bit about the hub over the last two years, but a recent iOS 26 code leak provides additional insight into what we can expect and confirms rumored features. Subscribe to the MacRumors YouTube channel for more videos. Macworld claims to have access to an ...