Apple broadcast a new iPod touch advertisement during American Idol last night. The new advertisement features a table full of iPod touches showing off various features including Photos, Cover Flow, Weather, Notes, Web Browsing, Mail and Video playback.
Brendan Benson is the latest artist to benefit from exposure in an Apple television commercial with their song, What I'm Looking For (iTunes link). Compete reports that almost 1 million searches for iPod commercials and their songs were conducted from August 2007 to January 2008. Though briefly, Apple actually shows the artist name and song being played in this commercial on one of the iPod Touch's screens.
Tuesday February 24, 2026 4:03 am PST by Tim Hardwick
Apple CEO Tim Cook was among a handful of top tech executives who attended a classified CIA briefing warning that China could attack Taiwan by 2027, according to a sweeping investigative report by The New York Times ($).
The previously unreported briefing was apparently held in a secure room in Silicon Valley in July 2023. The meeting is said to have been arranged at the request of the...
Wednesday February 25, 2026 5:37 am PST by Tim Hardwick
Apple has submitted production line orders for its upcoming foldable iPhone, effectively confirming that the device will launch this year, claims a Chinese leaker.
According to the Weibo account "Fixed Focus Digital," assembly lines recently received the orders from Apple, which has apparently allowed the leaker to learn the crease measurements for the device's 7.8-inch inner display....
Sunday February 22, 2026 9:48 am PST by Joe Rossignol
In his Power On newsletter today, Bloomberg's Mark Gurman said Apple will have a three-day stretch of product announcements from Monday, March 2 through Wednesday, March 4. In total, he expects Apple to introduce "at least five products."
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A week ago, Apple invited selected journalists and content creators to an "Apple Experience" in...
