In an interview with Shoichi Ishida, the head of Sanyo Electric Co.'s young System Solution Development Center, Ishida mentions being more proactive in marketing their products. He mentions one specific Apple connection:
- For example, when Apple Computer Inc. (AAPL) released its new iMac with a 15-inch liquid crystal flat display in 2002, Ishida saw the potential to improve its sound quality with a Sanyo amplifier. After the engineer showed a custom-made prototype of the amplifier to Apple, the U.S. company saw the potential as well, and a peripheral product sporting the better sound system will come to market soon, Ishida says.