[Apple] has achieved incredible levels of brand loyalty and created an army of evangelist users not because of its great advertising -- though certainly its print and TV work was among the best in 2003 -- but because it focuses, in everything it does, on the consumer.
The article provides perspective from Lee Clow, chairman of Omnicom Group's TBWA Worldwide on Apple's marketing and his experience with Steve Jobs.
Every week, Jobs meets the agency which brings new marketing/campaign ideas. These sessions reportedly saw the birth of Apple's recent colorful iPod ads despite some heated discussion at the departure from Apple's traditional white-based ads.
Clow also provides some unsurprising insight into Jobs' personality:
While Apple has secured cult status, Mr. Clow notes Mr. Jobs has a competitive streak and is unlikely to be satisfied being the computer world's equivalent of Mercedes.
Apple today released a new Pride Edition Sport Loop for the Apple Watch. The band features a rainbow design with 11 colors of woven nylon yarns.
The new Pride Edition Sport Loop is available to order now on Apple.com and in the Apple Store app in 40mm, 42mm, and 46mm sizes, and it will be available at Apple Store locations starting later this week. In the U.S., the band costs $49.
There...
Instagram will remove end-to-end encryption for direct messages between users from May 8, 2026. When the date comes around, Meta will potentially be able to see the contents of all messages between users on the social media platform.
Encrypting messages has been an optional feature in Instagram since 2023, but in March of this year the social media platform quietly updated a help page to say ...
iOS 26.5 includes three new features for iPhones, according to Apple's release notes for the update, which is expected to be released next week.
As discovered during beta testing, iOS 26.5 enables end-to-end encryption for RCS messaging between iOS and Android devices. Apple says this security upgrade is limited to supported carriers around the world and will continue to roll out....
