Apple Targeting 10-12 Million iPad 2 Shipments for Q2 2011?

093810 ipad 2 oblique

DigiTimes reports that Apple's suppliers are targeting production of 10-12 million iPad 2 units during the second quarter of 2011. That production would come on top of 2-3 million second-generation iPads being pushed out before the end of this quarter, putting total iPad 2 shipments in the first four months of availability at as high as 15 million units, a figure that would match total sales of the original iPad over its first nine months of availability. Altogether, Apple is said to be currently planning for shipments of 40 million iPads in 2011.

Apple's target to take delivery of 40 million iPads from Taiwan suppliers in 2011 remains unchanged with shipment volume expected to top 6-6.5 million units, including over three million iPad 2 models, in the first quarter and to further expand to 10-12 million units in the second.

After producing 1.7-2 million units of the first-generation iPad in January, Apple began to phase out production of the old model in February, while beginning to roll out the iPad 2, according to component suppliers in Taiwan. Shipments of iPad 2 are expected to top 2-3 million units in March, the sources added.

The report contrasts significantly with an earlier one issued just over a week ago by DigiTimes stating that Apple had reduced first-quarter production of the iPad 2 to just 300,000-400,000 units due to low touch panel yields. DigiTimes has a mixed track record, and it is consequently difficult to pinpoint the accuracy of any single claim, but the latest reports from within Apple's supply chains and an aggressive rollout schedule do suggest that Apple is moving forward with confidence in its production capacity.

Popular Stories

ipad pro 2022

Apple Event Rumors: iPad Pro With M4 Chip and New Apple Pencil With Haptic Feedback

Sunday April 28, 2024 6:19 am PDT by
In his Power On newsletter today, Bloomberg's Mark Gurman outlined some of the new products he expects Apple to announce at its "Let Loose" event on May 7. First, Gurman now believes there is a "strong possibility" that the upcoming iPad Pro models will be equipped with Apple's next-generation M4 chip, rather than the M3 chip that debuted in the MacBook Pro and iMac six months ago. He said a ...
iOS 18 General Notes Feature 2

iOS 18 Rumored to 'Overhaul' Notes, Mail, Photos, and Fitness Apps

Sunday April 28, 2024 6:44 am PDT by
Bloomberg's Mark Gurman today said that iOS 18 will "overhaul" many of Apple's built-in apps, including Notes, Mail, Photos, and Fitness. Gurman did not reveal any specific new features planned for these apps. It was previously rumored that the Notes app will gain support for displaying more math equations, and a built-in option to record voice memos, but this is the first time we have...
iPad Pro OLED Feature 2

Apple to Use 'Best OLED Panels on the Market' for Upcoming iPad Pro

Monday April 29, 2024 10:04 am PDT by
Apple's upcoming iPad Pro models will feature "by far the best OLED tablet panels on the market," according to Display Supply Chain Consultants. Set to be announced on May 7, the OLED iPad Pro models will feature LTPO (a more power efficient form of OLED), a 120Hz ProMotion refresh rate, and a tandem stack and glass thinning that will bring "ultra-thin and light displays" that support high...
maxresdefault

Apple Announces 'Let Loose' Event on May 7 Amid Rumors of New iPads

Tuesday April 23, 2024 7:11 am PDT by
Apple has announced it will be holding a special event on Tuesday, May 7 at 7 a.m. Pacific Time (10 a.m. Eastern Time), with a live stream to be available on Apple.com and on YouTube as usual. The event invitation has a tagline of "Let Loose" and shows an artistic render of an Apple Pencil, suggesting that iPads will be a focus of the event. Subscribe to the MacRumors YouTube channel for more ...
iOS 18 Siri Integrated Feature

iOS 18 Rumored to Add These 10 New Features to Your iPhone

Wednesday April 24, 2024 2:05 pm PDT by
Apple is set to unveil iOS 18 during its WWDC keynote on June 10, so the software update is a little over six weeks away from being announced. Below, we recap rumored features and changes planned for the iPhone with iOS 18. iOS 18 will reportedly be the "biggest" update in the iPhone's history, with new ChatGPT-inspired generative AI features, a more customizable Home Screen, and much more....
top stories 27apr2024

Top Stories: Apple Announces 'Let Loose' Event With New iPads and More Expected

Saturday April 27, 2024 6:00 am PDT by
New iPads are coming, and Apple is holding a virtual event to introduce them! While it appears likely to be a relatively short video event, we should be seeing new iPad Pro and iPad Air models, some new accessories, and perhaps some additional surprises. Other Apple news and rumors this week included word that Apple is FINALLY planning to introduce a native Calculator app for the iPad later...