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Apple Developing Interactive Widgets for Apple TV

MacNN reports on a number of new patents from Apple, one of which involves an interesting use of "widgets" alongside streaming video that would allow for more interactivity.
The August 2006 filing introduces the possbility of incorporating Dashboard-like Widgets alongside video content in the Apple TV interface. The Widgets could be triggered by the video itself and could be contextual:

"For example, while the user is viewing a musical performance a ticket widget can be displayed over the content or elsewhere in the user interface, which can be access by the user to purchase concert tickets or receive other information related to the concert or performer," Apple said. "In the example shown (below), the widget could be triggered by a marker in the content which corresponds with a portion of the concert where the performer is not performing, or can be based on a period of inactivity (e.g., the DVD player is placed on "pause"). In some implementations, the widget can be displayed as part of a DVD menu system."


Beyond this commercial usage, the system could also be used to incorporate live video chat during an event or provide live sports stats during a game.

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52 months ago
Could this be the "interactive tv" people have been talking about for years?
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52 months ago
Thats exactly what I see future in TV is all about
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52 months ago
"widget keys" on the apple remote? hmmmmmmm...
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52 months ago
Lame ! Bring the games on !
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52 months ago
this could be very interesting, I'm in the market for a revised Apple TV, my new HD ready TV is on it's way :-) :apple:
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52 months ago
This could be very, very slick! I look forward to see what :apple: has up it's black mock turtle-neck sleeve. :D
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52 months ago
It would be nice to be watching the Cards beat the Cubs on my HDTV and have everyone's latest stats, as well as other games detailed stats show up. Could be a nice feature.
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52 months ago
Anyone else notice that all of Apple's new products are based around selling me content?

If all they are going to do with the widgets are use them to viral market to me, then no thanks.
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52 months ago
sounds great and all... but how about that take 2 update?

then we'll talk.
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52 months ago
As long as it didn't interefere with people's viewing (something that randomly pops up out of nowhere, like those annoying ads in the corner for other shows within shows), and it was more of something that showed up when *I* chose to get more information/interaction, then I would totally welcome something like this!
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