Hello, MacBook Neo: Apple Showcases All-New $599 MacBook in Videos
Apple today unveiled the colorful new MacBook Neo, which has a "breakthrough" starting price of just $599 in the United States. MacBook Neo features a 13-inch display, an A18 Pro chip with Apple Intelligence support, 256GB and 512GB storage options, dual speakers on the left and right sides of the laptop, and more.
Apple has shared a "Hello, MacBook Neo" video showing off the laptop:
There is also a shorter TV ad for the MacBook Neo:
To learn more about the MacBook Neo, read our coverage of Apple's announcement, and stay tuned for our own hands-on photos and much more.
MacBook Neo can be pre-ordered now on Apple.com, and it launches Wednesday, March 11.
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