Apple Event Announced for September 9: 'It's Glowtime'

Apple today announced plans to hold its annual iPhone-centric event on Monday, September 9 at the Apple Park campus in Cupertino, California. The event is set to start at 10:00 a.m., and select members of the media have been invited to attend.


This year's event will see Apple unveil the iPhone 16 lineup, new Apple Watch models, and the AirPods 4, plus we'll get official launch dates for iOS 18, macOS Sequoia, and Apple's other software updates.

All four of the new iPhones are expected to have the customizable Action Button and a new Capture Button for taking photos that will have built-in gestures, such as a swipe for zooming in and out or a soft press for autofocus. The Capture Button will be on the right side of the devices below the power button.


Apple is also adding an A18 chip to all models, so the entire ‌iPhone 16‌ lineup will be capable of supporting the Apple Intelligence features that are coming in iOS 18. No other major new features are expected for the standard ‌iPhone 16‌ models, but the Pro lineup will get an increase in display size, going from 6.1 and 6.7 inches to 6.3 and 6.9 inches, respectively, for the Pro and Pro Max. Both models will also include the 5x Telephoto zoom option that was exclusive to the Pro Max last year.

For the Apple Watch, the standard Series 10 is expected to feature a thinner design with a larger display, but the change won't be radical. Apple also plans to refresh the Apple Watch SE and the Apple Watch Ultra, and we could see new health features such as sleep apnea detection and blood pressure monitoring, but it is not yet entirely clear if Apple will have them ready in time for this year's launch.

There are two models of the ‌AirPods 4‌ coming, one that's a direct successor to the current AirPods 3 and one that's a step up with support for Active Noise Cancellation at a non-Pro price.

Apple plans to stream the fall event live on its website, on YouTube, and through the Apple TV app. For those unable to watch, MacRumors will be providing full event coverage on MacRumors.com and the MacRumorsLive Twitter account.

Related Forums: AirPods, Apple Watch, iPhone

Popular Stories

iOS 26 Battery Glass Feature

iPhone 16 Pro Max 80% Charge Limit: One Year Later, Was It Worth It?

Wednesday September 24, 2025 3:58 pm PDT by
With the iPhone 15 series, I did an experiment and kept my iPhone's Charge Limit set at 80 percent for an entire year. It provided an interesting look at the impact of charge limits on battery longevity, so I decided to repeat it for the iPhone 16 line. Since September 2024, my iPhone 16 Pro Max has been limited to an 80 percent charge, with no cheating. As of today, my battery's maximum...
Home Hub Command Center with Dome Base Feature

Apple Working on All-New Operating System

Thursday September 25, 2025 1:11 pm PDT by
Apple is developing an all-new operating system codenamed "Charismatic," according to Bloomberg's Mark Gurman. Apple smart home hub concept based on rumors This is likely Apple's long-rumored "homeOS" operating system. In a report last month, Gurman said both Apple's rumored smart home hub in 2026 and tabletop robot in 2027 will run the new operating system. He said the software platform ...
AirPods Pro 3 Newsroom

Apple's 'Back to School' Offer Ends Soon, Now Applies to AirPods Pro 3

Wednesday September 24, 2025 7:20 am PDT by
Apple's annual "Back to School" promotion for students ends soon, so act fast if you want to score free AirPods with the purchase of an eligible new Mac or iPad. Until Tuesday, September 30, college students and qualifying educational staff in the U.S. can receive free AirPods 4 with Active Noise Cancellation when they purchase an eligible new Mac or iPad from Apple. This is a $179 value. ...
iPhone 17 Pro Colors

Skipped the iPhone 17 Pro? Here's What is Rumored for iPhone 18 Pro

Tuesday September 23, 2025 8:55 am PDT by
While the iPhone 18 Pro and iPhone 18 Pro Max are still a year away, there are already a few rumors about the devices that offer an early look ahead. Below, we have recapped some of the early iPhone 18 Pro rumors so far. This story was published previously, and it has been updated to reflect the latest rumors. Many early rumors prove to be true, but nothing is confirmed yet, and Apple's...
iOS 26

iOS 26.0.1 Update for iPhones Coming Soon — Here's What to Expect

Thursday September 25, 2025 12:40 pm PDT by
Apple is preparing to release iOS 26.0.1, according to a private account on X with a proven track record of sharing information about future iOS versions. MacRumors has also seen evidence of iOS 26.0.1 in its visitor logs in recent days. It is likely that iOS 26.0.1 will fix a camera-related bug on the new iPhone Air and iPhone 17 Pro models. In his iPhone Air review, CNN Underscored's...
iOS 26

Everything New in iOS 26.1 Beta 1

Monday September 22, 2025 12:44 pm PDT by
Apple released the first beta of iOS 26.1 today, just a week after launching iOS 26. iOS 26.1 mainly adds new languages to Apple Intelligence, but there are a few other features that are worth knowing about. New Apple Intelligence Languages Apple Intelligence is now available in Danish, Dutch, Norwegian, Portuguese (Portugal), Swedish, Turkish, Chinese (Traditional), and Vietnamese. AirPo...
apple tv 4k new orange

Next Apple TV Expected to Launch This Year With These New Features

Monday September 22, 2025 10:00 am PDT by
The next Apple TV is expected to be released later this year, and a handful of new features and changes have been rumored for the device. Below, we recap what to expect from the next Apple TV, according to rumors. Likely Features N1 Chip With Wi-Fi 7 Last year, Bloomberg's Mark Gurman said the next Apple TV would be equipped with Apple's own combined Wi-Fi and Bluetooth chip, which is...
Apple More Personal Siri Ad

Apple Responds to U.S. Class Action Lawsuit Over Delayed Siri Features

Friday September 26, 2025 6:57 am PDT by
In March, Apple delayed the launch of its personalized Siri features, and soon after the company was hit with multiple class action lawsuits over the situation. The plaintiffs said they never would have purchased an iPhone 16, or would have paid less, had they known Apple's marketing about the Siri features was false. In the U.S., all of the complaints were consolidated into one class...

Top Rated Comments

sniffies Avatar
14 months ago
It's go time!

My theory:

September 9, 2024 = 9/9/2024

Add all numbers: 9+9+2+0+2+4=26

On that day at 10am, the moon is at 35% illumination

35% of 26 is 9.1

On that day at 10am, the moon is 247,456 miles away from the Earth

247,456+9.1=247,465.1

Now let's decipher each digit to the left of the decimal point in 247,465.1

Tim Cook's favorite number is 7
2+7=9
The ninth letter in the alphabet is i

Eddy Cue's favorite number is 12
4+12=16
Sixteenth letter is p

Craig Federighi's favorite number is 1
7+1=8
Eighth letter is h

John Ternus's favorite number is 11
4+11=15
Fifteenth letter is o

Jeff Williams's favorite number is 8
6+8=14
Fourteenth letter is n

Phil Schiller refused to say, therefore
5 remains 5
Fifth letter is e

Put all letters together, we get iPhone

On that day by 10am, the moon will have entered the sixteenth lunar mansion

iPhone 16 is confirmed!
Score: 143 Votes (Like | Disagree)
lexlevi Avatar
14 months ago
My guess is it’s on the 9th because the ABC Presidential Debate is on the 10th. Don’t want to compete with that news cycle.
Score: 48 Votes (Like | Disagree)
goodthymes Avatar
14 months ago
Gurman said the 10th, are we holding the invites wrong?
Score: 39 Votes (Like | Disagree)
dannyyankou Avatar
14 months ago
iPhone glowing Apple logo?!?
Score: 37 Votes (Like | Disagree)
Andres Cantu Avatar
14 months ago
Cue the speculation about the glowing Apple logo making a comeback in laptops.
Score: 30 Votes (Like | Disagree)
coffeemilktea Avatar
14 months ago
September 9? I can't believe I'm looking forward to a Monday morning for once. :p
Score: 17 Votes (Like | Disagree)