Apple Event Announced for September 9: 'It's Glowtime'

Apple today announced plans to hold its annual iPhone-centric event on Monday, September 9 at the Apple Park campus in Cupertino, California. The event is set to start at 10:00 a.m., and select members of the media have been invited to attend.


This year's event will see Apple unveil the iPhone 16 lineup, new Apple Watch models, and the AirPods 4, plus we'll get official launch dates for iOS 18, macOS Sequoia, and Apple's other software updates.

All four of the new iPhones are expected to have the customizable Action Button and a new Capture Button for taking photos that will have built-in gestures, such as a swipe for zooming in and out or a soft press for autofocus. The Capture Button will be on the right side of the devices below the power button.


Apple is also adding an A18 chip to all models, so the entire ‌iPhone 16‌ lineup will be capable of supporting the Apple Intelligence features that are coming in iOS 18. No other major new features are expected for the standard ‌iPhone 16‌ models, but the Pro lineup will get an increase in display size, going from 6.1 and 6.7 inches to 6.3 and 6.9 inches, respectively, for the Pro and Pro Max. Both models will also include the 5x Telephoto zoom option that was exclusive to the Pro Max last year.

For the Apple Watch, the standard Series 10 is expected to feature a thinner design with a larger display, but the change won't be radical. Apple also plans to refresh the Apple Watch SE and the Apple Watch Ultra, and we could see new health features such as sleep apnea detection and blood pressure monitoring, but it is not yet entirely clear if Apple will have them ready in time for this year's launch.

There are two models of the ‌AirPods 4‌ coming, one that's a direct successor to the current AirPods 3 and one that's a step up with support for Active Noise Cancellation at a non-Pro price.

Apple plans to stream the fall event live on its website, on YouTube, and through the Apple TV app. For those unable to watch, MacRumors will be providing full event coverage on MacRumors.com and the MacRumorsLive Twitter account.

Related Forums: AirPods, Apple Watch, iPhone

Popular Stories

Apple Shopping Event 2025

Apple Announces 2025 Black Friday Event, Here's What You Can Get

Thursday November 20, 2025 6:28 am PST by
Apple's annual four-day Black Friday through Cyber Monday shopping event is returning on Friday, November 28 through Monday, December 1 in many countries, including the United States, Canada, Australia, New Zealand, France, Germany, Italy, Spain, the United Kingdom, Belgium, the Netherlands, Sweden, Thailand, and others. During the shopping event, customers can get an Apple gift card with...
iOS 26

iOS 26.2 Adds These New Features to Your iPhone

Thursday November 20, 2025 10:50 am PST by
iOS 26.2 is currently in beta testing. The upcoming update includes a handful of new features and changes on the iPhone, including a new Liquid Glass slider for the Lock Screen's clock, offline lyrics for Apple Music, and more. In a recent press release, Apple confirmed that iOS 26.2 will be released to all users in December, but it did not provide a specific release date. Keep reading...
hikawa phone grip stand apple%402x

Apple Launches Second Limited-Edition iPhone Accessory in a Month

Friday November 21, 2025 3:53 am PST by
Apple has begun selling the Hikawa Phone Grip and Stand, a new limited-edition iPhone accessory designed with accessibility in mind. Designed by LA-based Bailey Hikawa to celebrate the 40th anniversary of accessibility at Apple, the grip uses magnets to securely snap onto any iPhone with MagSafe. Apple says it can be removed with ease, and doubles as a stand with two different viewing...
iPhone 17 Pro Cosmic Orange

10 Reasons to Wait for Next Year's iPhone 18 Pro

Wednesday November 19, 2025 4:00 am PST by
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models at the same time, which is why we often get rumored features months ahead of launch. The iPhone 18 series is no different, and we already have a good idea of what to expect for the iPhone 18 Pro and iPhone 18 Pro Max. One thing worth...
ipad black friday 2025

The Best Early Black Friday iPad Deals

Thursday November 20, 2025 10:20 am PST by
Black Friday is just over a week away, and iPad deals have finally started to flood in at retailers like Amazon and Best Buy. Below we're tracking discounts on every current generation iPad, including lowest-ever prices on M3 iPad Air and M5 iPad Pro, plus steep markdowns on iPad and iPad mini. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a ...
watchos 26 workout app

Apple Watch Users Claim Workout App Is Now Worse in Every Way

Thursday November 20, 2025 7:01 am PST by
Apple Watch owners have been voicing their frustration online over changes to the Workout app that Apple introduced in watchOS 26, with many finding the redesigned interface makes starting exercises difficult and exasperating. When Apple launched watchOS 26 in September, the Workout app went from large, easily tapped workout tiles to a scrolling, corner-button interface. Instead of tapping a ...
ipad mini 7 feature red and blue

iPad Mini 8: Four Major New Features to Expect

Wednesday November 19, 2025 7:50 am PST by
Apple's eighth-generation iPad mini is highly likely to arrive next year, offering a significant refresh of the device with at least four major new features. OLED Display The next-generation version of the iPad mini could feature an OLED display, as part of Apple's plan to expand the display technology across many more of its devices. Apple's first OLED device was the Apple Watch in 2015, ...
apple wallet drivers license feature iPhone 15 pro

Two More U.S. States Commit to Offering iPhone Driver's Licenses in Apple Wallet App

Thursday November 20, 2025 8:21 am PST by
In select U.S. states, residents can add their driver's license or state ID to the Apple Wallet app on the iPhone and Apple Watch, and then use it to display proof of identity or age at select airports and businesses, and in select apps. Earlier this week, Illinois became the 13th state in the U.S. to offer the feature. Subsequently, we shared a list of additional states that are committed...
android iphone airdrop quickshare

iPhone Users Can Now AirDrop Files to Android Devices

Thursday November 20, 2025 9:47 am PST by
Google today announced a new cross-platform feature that allows for file sharing between iPhone and Android users. With AirDrop on the iPhone and QuickShare on Pixel 10 devices, there is a new file transfer function available. The file sharing option works on Apple devices that include iPhone, iPad, and Mac, along with the Pixel 10, Pixel 10 Pro, Pixel 10 Pro XL, and Pixel 10 Fold....

Top Rated Comments

sniffies Avatar
16 months ago
It's go time!

My theory:

September 9, 2024 = 9/9/2024

Add all numbers: 9+9+2+0+2+4=26

On that day at 10am, the moon is at 35% illumination

35% of 26 is 9.1

On that day at 10am, the moon is 247,456 miles away from the Earth

247,456+9.1=247,465.1

Now let's decipher each digit to the left of the decimal point in 247,465.1

Tim Cook's favorite number is 7
2+7=9
The ninth letter in the alphabet is i

Eddy Cue's favorite number is 12
4+12=16
Sixteenth letter is p

Craig Federighi's favorite number is 1
7+1=8
Eighth letter is h

John Ternus's favorite number is 11
4+11=15
Fifteenth letter is o

Jeff Williams's favorite number is 8
6+8=14
Fourteenth letter is n

Phil Schiller refused to say, therefore
5 remains 5
Fifth letter is e

Put all letters together, we get iPhone

On that day by 10am, the moon will have entered the sixteenth lunar mansion

iPhone 16 is confirmed!
Score: 143 Votes (Like | Disagree)
lexlevi Avatar
16 months ago
My guess is it’s on the 9th because the ABC Presidential Debate is on the 10th. Don’t want to compete with that news cycle.
Score: 48 Votes (Like | Disagree)
goodthymes Avatar
16 months ago
Gurman said the 10th, are we holding the invites wrong?
Score: 39 Votes (Like | Disagree)
dannyyankou Avatar
16 months ago
iPhone glowing Apple logo?!?
Score: 37 Votes (Like | Disagree)
Andres Cantu Avatar
16 months ago
Cue the speculation about the glowing Apple logo making a comeback in laptops.
Score: 30 Votes (Like | Disagree)
coffeemilktea Avatar
16 months ago
September 9? I can't believe I'm looking forward to a Monday morning for once. :p
Score: 17 Votes (Like | Disagree)