Apple Event Announced for September 9: 'It's Glowtime'

Apple today announced plans to hold its annual iPhone-centric event on Monday, September 9 at the Apple Park campus in Cupertino, California. The event is set to start at 10:00 a.m., and select members of the media have been invited to attend.


This year's event will see Apple unveil the iPhone 16 lineup, new Apple Watch models, and the AirPods 4, plus we'll get official launch dates for iOS 18, macOS Sequoia, and Apple's other software updates.

All four of the new iPhones are expected to have the customizable Action Button and a new Capture Button for taking photos that will have built-in gestures, such as a swipe for zooming in and out or a soft press for autofocus. The Capture Button will be on the right side of the devices below the power button.


Apple is also adding an A18 chip to all models, so the entire ‌iPhone 16‌ lineup will be capable of supporting the Apple Intelligence features that are coming in iOS 18. No other major new features are expected for the standard ‌iPhone 16‌ models, but the Pro lineup will get an increase in display size, going from 6.1 and 6.7 inches to 6.3 and 6.9 inches, respectively, for the Pro and Pro Max. Both models will also include the 5x Telephoto zoom option that was exclusive to the Pro Max last year.

For the Apple Watch, the standard Series 10 is expected to feature a thinner design with a larger display, but the change won't be radical. Apple also plans to refresh the Apple Watch SE and the Apple Watch Ultra, and we could see new health features such as sleep apnea detection and blood pressure monitoring, but it is not yet entirely clear if Apple will have them ready in time for this year's launch.

There are two models of the ‌AirPods 4‌ coming, one that's a direct successor to the current AirPods 3 and one that's a step up with support for Active Noise Cancellation at a non-Pro price.

Apple plans to stream the fall event live on its website, on YouTube, and through the Apple TV app. For those unable to watch, MacRumors will be providing full event coverage on MacRumors.com and the MacRumorsLive Twitter account.

Related Forums: AirPods, Apple Watch, iPhone

Popular Stories

apple store down feature

Here's Why the Apple Store is Going Down

Thursday November 27, 2025 1:01 pm PST by
Apple's online store is going down for a few hours on a rolling country-by-country basis right now, but do not get your hopes up for new products. Apple takes its online store down for a few hours ahead of Black Friday every year to tease/prepare for its annual gift card offer with the purchase of select products. The store already went down and came back online in Australia and New Zealand, ...
Apple Foldable Thumb

Foldable iPhone to Debut These Three Breakthrough Features

Tuesday November 25, 2025 7:09 am PST by
Apple's first foldable iPhone is expected to launch alongside the iPhone 18 Pro models in fall 2026, and it's shaping up to include three standout features that could set it apart from the competition. The book-style foldable will reportedly feature an industry-first 24-megapixel under-display camera built into the inner display, according to a recent JP Morgan equity research report. That...
streaming black friday 2025

Black Friday Streaming Deals Include Big Savings on Disney+, Hulu, Apple TV, and More

Monday November 24, 2025 8:03 am PST by
We've been focusing on deals on physical products over the past few weeks, but Black Friday is also a great time of year to purchase a streaming membership. Some of the biggest services have great discounts for new and select returning members this week, including Disney+, Hulu, Paramount+, Peacock, and more. Note: MacRumors is an affiliate partner with some of these vendors. When you click a...
iPhone Pocket Short

iPhone Pocket is Now Completely Sold Out Worldwide

Tuesday November 25, 2025 7:16 am PST by
Apple recently teamed up with Japanese fashion brand ISSEY MIYAKE to create the iPhone Pocket, a limited-edition knitted accessory designed to carry an iPhone. However, it is now completely sold out in all countries where it was released. iPhone Pocket became available to order on Apple's online store starting Friday, November 14, in the United States, France, China, Italy, Japan, Singapore, ...
streaming black friday 2025

Best Black Friday Streaming Deals - Save Big on Apple TV, Disney+, Hulu, and More

Thursday November 27, 2025 1:14 pm PST by
We've been focusing on deals on physical products over the past few weeks, but Black Friday is also a great time of year to purchase a streaming membership. Some of the biggest services have great discounts for new and select returning members this week, including Apple TV, Disney+, Hulu, Paramount+, Peacock, and more. Note: MacRumors is an affiliate partner with some of these vendors. When...
General Apps Messages Redux

Singapore Orders Changes to iMessage by December

Tuesday November 25, 2025 6:39 am PST by
Singapore has ordered Apple to block or filter messages on iMessage that impersonate government agencies, requiring the company to implement new anti-spoofing protections by December as part of efforts to curb rising online scams, the Straits Times reports. Singapore's Ministry of Home Affairs (MHA) said that it had issued an Implementation Directive to Apple under the Online Criminal Harms...
General Black Friday Deals 25 Red Green

The 30+ Best Black Friday Apple Deals on AirPods, iPads, MacBooks, and More

Thursday November 27, 2025 6:46 am PST by
Black Friday is finally here, and as always this will be the best time of the year to shop for great deals, including popular Apple products like AirPods, iPad, Apple Watch, and more. In this article, the majority of the discounts will be found on Amazon. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small...
General Black Friday Deals 25 Red

Apple Black Friday Deals Available Now on AirPods, iPads, Accessories, and More

Friday November 21, 2025 8:48 am PST by
We're only a few days away from Black Friday, which will take place on Friday, November 28 in 2025. As always, this will be the best time of the year to shop for great deals, including popular Apple products like AirPods, iPad, Apple Watch, and more. In this article, the majority of the discounts will be found on Amazon. Note: MacRumors is an affiliate partner with some of these vendors. When...

Top Rated Comments

sniffies Avatar
17 months ago
It's go time!

My theory:

September 9, 2024 = 9/9/2024

Add all numbers: 9+9+2+0+2+4=26

On that day at 10am, the moon is at 35% illumination

35% of 26 is 9.1

On that day at 10am, the moon is 247,456 miles away from the Earth

247,456+9.1=247,465.1

Now let's decipher each digit to the left of the decimal point in 247,465.1

Tim Cook's favorite number is 7
2+7=9
The ninth letter in the alphabet is i

Eddy Cue's favorite number is 12
4+12=16
Sixteenth letter is p

Craig Federighi's favorite number is 1
7+1=8
Eighth letter is h

John Ternus's favorite number is 11
4+11=15
Fifteenth letter is o

Jeff Williams's favorite number is 8
6+8=14
Fourteenth letter is n

Phil Schiller refused to say, therefore
5 remains 5
Fifth letter is e

Put all letters together, we get iPhone

On that day by 10am, the moon will have entered the sixteenth lunar mansion

iPhone 16 is confirmed!
Score: 143 Votes (Like | Disagree)
lexlevi Avatar
17 months ago
My guess is it’s on the 9th because the ABC Presidential Debate is on the 10th. Don’t want to compete with that news cycle.
Score: 48 Votes (Like | Disagree)
goodthymes Avatar
17 months ago
Gurman said the 10th, are we holding the invites wrong?
Score: 39 Votes (Like | Disagree)
dannyyankou Avatar
17 months ago
iPhone glowing Apple logo?!?
Score: 37 Votes (Like | Disagree)
Andres Cantu Avatar
17 months ago
Cue the speculation about the glowing Apple logo making a comeback in laptops.
Score: 30 Votes (Like | Disagree)
coffeemilktea Avatar
17 months ago
September 9? I can't believe I'm looking forward to a Monday morning for once. :p
Score: 17 Votes (Like | Disagree)