Deals: Apple Watch Ultra Hits New Best-Ever Price of $729.99 ($69 Off)

The Apple Watch Ultra has hit a new all-time low price in multiple configurations today on Amazon, now available for $729.99, down from $799.00. Every model in this sale requires you to add the Apple Watch Ultra to your cart in order to see an automatic discount worth $19.01 get applied to your order.

apple watch ultra purpleNote: MacRumors is an affiliate partner with Amazon. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running.

This is the lowest price we've ever tracked on any model of the Apple Watch Ultra, beating the sale price we saw over the holidays by about $10. In total you'll find five configurations of the Apple Watch Ultra priced at $729.99 today on Amazon, including multiple size options for the same band style.

Note: You won't see the deal price until checkout.

We've collected all models below, and the sales focus on the Alpine Loop for the Apple Watch Ultra. We aren't currently tracking any discounts on Trail Loop or Ocean Band options. Remember that you won't see the $729.99 price tag until you add the appropriate Apple Watch Ultra to your cart and head to the checkout screen.

Configurations include:

Be sure to visit our full Deals Roundup to shop for even more Apple-related products and accessories.

Related Roundup: Apple Deals

Popular Stories

AirPods Pro Firmware Feature

Apple Releases New Firmware for AirPods Pro 2, AirPods Pro 3, and AirPods 4

Thursday November 13, 2025 11:35 am PST by
Apple today released new firmware designed for the AirPods Pro 3, the AirPods 4, and the prior-generation AirPods Pro 2. The AirPods Pro 3 firmware is 8B25, while the AirPods Pro 2 and AirPods 4 firmware is 8B21, all up from the prior 8A358 firmware released in October. There's no word on what's include in the updated firmware, but the AirPods Pro 2, AirPods 4 with ANC, and AirPods Pro 3...
CarPlay Pinned Messages

iOS 26.2 Adds New CarPlay Setting

Thursday November 13, 2025 6:48 am PST by
iOS 26 extended pinned conversations in the Messages app to CarPlay, for quick access to your most frequent chats. However, some drivers may prefer the classic view with a list of individual conversations only, and Apple now lets users choose. Apple released the second beta of iOS 26.2 this week, and it introduces a new CarPlay setting for turning off pinned conversations in the Messages...
iPhone Pocket Short

iPhone Pocket Now Available to Order, But Already Selling Out

Friday November 14, 2025 6:20 am PST by
Apple recently teamed up with Japanese fashion brand ISSEY MIYAKE to create the iPhone Pocket, a limited-edition knitted accessory designed to carry an iPhone. iPhone Pocket is available to order on Apple's online store starting today, in the United States, France, China, Italy, Japan, Singapore, South Korea, and the United Kingdom. However, it is already completely sold out in the United...
tvOS 26 Profiles

tvOS 26.2 Adds a Useful New Feature to Your Apple TV

Friday November 14, 2025 10:02 am PST by
Starting with the upcoming tvOS 26.2 update, currently in beta, additional profiles created on the Apple TV no longer require their own Apple Account. In the Settings app on the Apple TV, under Profiles and Accounts, anyone can create a new profile by simply entering a name and indicating whether the profile is for a kid. The profile will be associated with the primary user's Apple Account,...
Tim Cook WWDC 2018

Report: Tim Cook to Step Down as Apple CEO 'as Soon as Next Year'

Saturday November 15, 2025 2:40 pm PST by
Apple is preparing for Tim Cook to step down as CEO of the company "as soon as next year," according to the Financial Times. The company's board of directors and senior executives "recently intensified preparations for Cook to hand over the reins," the report said. While the report said that Apple is unlikely to name a new CEO before its next earnings report in late January, it went on to ...
apple silicon mac lineup 2024 feature purple m5

Apple's 2026 Mac Plans

Friday November 14, 2025 3:23 pm PST by
Most of Apple's Macs are slated to get M5 chips across 2026, and there's a possibility we'll even see the first M6 chips toward the end of the year. Updates are planned for everything from the MacBook Air to the Mac Studio. MacBook Air (Early 2026) The MacBook Air will be one of the first Macs to get a 2026 refresh, with an update planned for the first few months of the year. The MacBook...
walmart new ornametns

Walmart Black Friday Deals Begin Today With Low Prices on Headphones, TVs, and More

Friday November 14, 2025 7:55 am PST by
Walmart's Black Friday sale has officially kicked off today, with an online shopping event that's also seeing some matching deals in retail locations. There are quite a few major discounts in this sale, including savings on headphones, TVs, and more. Note: MacRumors is an affiliate partner with Walmart. When you click a link and make a purchase, we may receive a small payment, which helps us...
iOS 26

iOS 26.2 Available Next Month With These 8 New Features

Tuesday November 11, 2025 9:48 am PST by
Apple released the first iOS 26.2 beta last week. The upcoming update includes a handful of new features and changes on the iPhone, including a new Liquid Glass slider for the Lock Screen's clock, offline lyrics in Apple Music, and more. In a recent press release, Apple confirmed that iOS 26.2 will be released to all users in December, but it did not provide a specific release date....
best early black friday deals

Best Black Friday Apple Deals Live Now - Save on AirPods, iPads, and Apple Watches

Saturday November 15, 2025 1:45 pm PST by
We're officially in the month of Black Friday, which will take place on Friday, November 28 in 2025. As always, this will be the best time of the year to shop for great deals, including popular Apple products like AirPods, iPad, Apple Watch, and more. In this article, the majority of the discounts will be found on Amazon. Note: MacRumors is an affiliate partner with some of these vendors. When ...
homepod mini thumb feature

New HomePod Mini, Apple TV, and AirTag Were Expected This Year — Where Are They?

Wednesday November 12, 2025 11:42 am PST by
While it was rumored that Apple planned to release new versions of the HomePod mini, Apple TV, and AirTag this year, it is no longer clear if that will still happen. Back in January, Bloomberg's Mark Gurman said Apple planned to release new HomePod mini and Apple TV models "toward the end of the year," while he at one point expected a new AirTag to launch "around the middle of 2025." Yet,...

Top Rated Comments

macduke Avatar
36 months ago

OMG! That is……still too expensive. ?
Seems like a great deal to me considering the titanium Apple Watch Series 7 cost $849 and wasn't ruggedized, had a smaller display, had a dimmer display with worse battery life and no loud speaker and worse GPS and no action button and so on and on...

I don't get the people who complain about the Ultra pricing when it was cheaper than the previous titanium model but with actual upgrades. People just love to complain I guess!
Score: 4 Votes (Like | Disagree)
spartan1967 Avatar
36 months ago
OMG! That is……still too expensive. ?
Score: 3 Votes (Like | Disagree)
VampyricGentleman Avatar
36 months ago

My brother in law does something similar buying and selling on facebook marketplace. Its all local sales though.
Where I live any Apple products on FB marketplace would either be to hot to handle, broken or basic old models. At least with eBay paying by PayPal means I have recourse.
Score: 2 Votes (Like | Disagree)
peneaux Avatar
36 months ago
I see titles with “best ever price” and I mistake for good price.
Score: 2 Votes (Like | Disagree)
imola.zhp Avatar
36 months ago

Pricing is getting better. I have wanted one since they came out, but I can’t justify the price. Maybe when 2nd gen comes out I can get a used 1st gen and feel better about the pricing.
Be careful with buying used apple watches. You probably already saw on MR there are some somewhat convincing fakes out there. One was for sale on FB marketplace recently near me for $350, but it was clearly a fake.
Score: 2 Votes (Like | Disagree)
surfzen21 Avatar
36 months ago

A moron I’d guess. I’ve had it since before Christmas
LMAO

Bad for them and good for you!!

Congrats on finding that deal.
Score: 2 Votes (Like | Disagree)