Apple's First Store With Dedicated Pickup Area in UK Opens This Week

Apple today shared a preview of its new Brompton Road store in London, which opens to the public this Thursday, July 28 at 4 p.m. local time.

Apple Brompton Road is the first Apple Store in the UK with a dedicated Apple Pickup area for customers to pick up their products ordered on Apple's online store.

Apple has rolled out a dedicated pickup area in a handful of stores since late 2021, including Apple The Mall at Bay Plaza in New York City, Apple The Grove in Los Angeles, Apple Rosenthaler Straße in Berlin, Apple Myeongdong in Seoul, and a few others.

Other design aspects of Apple Brompton Road include floor-to-ceiling windows along the facade, a unique curved timber ceiling, terrazzo flooring, a mirrored ceiling above the Forum area for Today at Apple sessions, a dozen Sicilian ficus trees with seating at the base of each planter, and more. Apple says the store is powered by 100% renewable energy.

Apple Brompton Road is located in London's busy Knightsbridge neighborhood alongside many other flagship retailers, including the department store Harrods. Apple says the store has over 200 employees who collectively speak more than 45 languages.

"We are thrilled to open Apple Brompton Road in London, a city teeming with energy, history, and cultural diversity," said Apple's retail chief Deirdre O'Brien. "The store's focus on creativity gives our incredible team members the perfect space to share their passion and expertise with Londoners and visitors from around the world."

On July 30, four Apple Fitness+ trainers will join Apple's head of fitness technologies Jay Blahnik for an in-store Q&A session at Apple Brompton Road, followed by a three-kilometer walk and five-kilometer run in nearby Hyde Park.