Apple Store Website Goes Down [Update: Back Up]

Apple's Apple Store online site is currently down when attempting to make a purchase of an Apple device or accessory, but it's not quite clear why the site is unavailable.

Sometimes the Apple online store goes down due to an imminent product refresh, but at other times, the store becomes unavailable for routine maintenance purposes.

applestoredown
Apple last week introduced refreshed MacBook Air models and a new 13-inch entry-level MacBook Pro to coincide with this year's Back to School promotion, but there's no word on whether another new product is on the horizon.

Apple could potentially be planning an iPad refresh as five new ‌iPad‌ models recently popped up in the Eurasian Economic Commission database, which could be a new 7th-generation low-cost ‌iPad‌, but it's not known when that device is set to launch. It may not be coming until later this year, and this could potentially be a situation where Apple is doing site maintenance.

We'll update this post with more info when the store comes back up.

Update: The ‌Apple Store‌ website is back up and there doesn't appear to be anything immediately new, suggesting this was a maintenance update.

Popular Stories

maxresdefault

Apple Shows Off a Key Reason to Upgrade to the iPhone 17

Saturday February 7, 2026 9:26 am PST by
Apple today shared an ad that shows how the upgraded Center Stage front camera on the latest iPhones improves the process of taking a group selfie. "Watch how the new front facing camera on iPhone 17 Pro takes group selfies that automatically expand and rotate as more people come into frame," says Apple. While the ad is focused on the iPhone 17 Pro and iPhone 17 Pro Max, the regular iPhone...
apple wallet drivers license feature iPhone 15 pro

Apple Says These 7 U.S. States Plan to Offer iPhone Driver's Licenses

Monday February 9, 2026 6:24 am PST by
In select U.S. states, residents can add their driver's license or state ID to the Apple Wallet app on the iPhone and Apple Watch, and then use it to display proof of identity or age at select airports and businesses, and in select apps. The feature is currently available in 13 U.S. states and Puerto Rico, and it is expected to launch in at least seven more in the future. To set up the...
14 inch MacBook Pro Keyboard

New MacBook Pros Could Now Arrive in March

Sunday February 8, 2026 6:02 am PST by
New MacBook Pro models with the M5 Pro and M5 Max chips could arrive as soon as Monday, March 2, according to Bloomberg's Mark Gurman. In today's "Power On" newsletter, Gurman said that the release of new MacBook Pro models is tied to the release of macOS Tahoe 26.3. The launch is said to be slated for as early as the week of March 2. He added that the M4 Pro and M4 Max models on sale today...
wwdc sans text feature

Apple Rumored to Announce New Product on February 19

Thursday February 5, 2026 12:22 pm PST by
Apple plans to announce the iPhone 17e on Thursday, February 19, according to Macwelt, the German equivalent of Macworld. The report, citing industry sources, is available in English on Macworld. Apple announced the iPhone 16e on Wednesday, February 19 last year, so the iPhone 17e would be unveiled exactly one year later if this rumor is accurate. It is quite uncommon for Apple to unveil...
Apple Logo Zoomed

Apple Expected to Launch These 10+ Products Over the Coming Months

Tuesday February 10, 2026 6:33 am PST by
It has been a slow start to 2026 for Apple product launches, with only a new AirTag and a special Apple Watch band released so far. We are still waiting for MacBook Pro models with M5 Pro and M5 Max chips, the iPhone 17e, a lower-cost MacBook with an iPhone chip, long-rumored updates to the Apple TV and HomePod mini, and much more. Apple is expected to release/update the following products...

Top Rated Comments

SamGabbay Avatar
86 months ago
AirPower is coming!!
Score: 30 Votes (Like | Disagree)
calstanford Avatar
86 months ago
The only retail website on the whole planet that needs to go down to add a product or for maintenance.
Score: 9 Votes (Like | Disagree)
mikayla82ca Avatar
86 months ago
No other website is as sophisticated as what Apple offers, or has to cope with the insane demand apple.com receives every second of every day.

How often does Apple.com suffer an outage? Practically never. That's because they've built something that is incredibly reliable, scaleable, and performant.
Yeah totally bro... I'm sure Amazon knows nothing about that... What are you smoking man??? No other website is as sophisticated... LMAO!

Look I like apple too but, dang! You've drank the Kool-aid and laced up the Nikes with that comment.
Score: 9 Votes (Like | Disagree)
imran5720 Avatar
86 months ago
i hope 16 inch Macbook Pro is coming
Score: 7 Votes (Like | Disagree)
joueboy Avatar
86 months ago
New redesigned iMacs incoming.
A cheaper iMac with slower SSD. :rolleyes:
Score: 6 Votes (Like | Disagree)
ipponrg Avatar
86 months ago
No other website is as sophisticated as what Apple offers, or has to cope with the insane demand apple.com receives every second of every day.
So now some people think static content served by Apple is sophisticated. Learn something new everyday.
Score: 6 Votes (Like | Disagree)