Skip to Content

Instagram Expands Shopping in Stories, Adds Shopping to Explore

by

Instagram today announced two major updates to the shopping feature in the Instagram app that's designed to allow users to make purchases directly from Instagram.

Shopping within Stories, a feature that began rolling out in June, is expanding to businesses across 46 countries. When watching Stories from brands, items that are featured can be tapped so you can learn more about them.

instagramshoppingexplore
Instagram is also adding a new Shopping channel in the Explore section of the Instagram app that's personalized to each individual user. The Shopping channel is located alongside other topic channels, and it will feature brands you follow and brands you might like.

The Shopping channel in Explore is rolling out to Instagram users starting today and will expand globally "over the coming weeks."

Instagram can be downloaded from the App Store for free. [Direct Link]

Tag: Instagram

Top Rated Comments

Scottsoapbox Avatar
Scottsoapbox
97 months ago
Because that's why I'm on Instagram: Shopping!
Score: 1 Votes (Like | Disagree)
3
341328
97 months ago
Well done Facebook... you are improving humanity. Not.
[doublepost=1537224993][/doublepost]Houzz should be getting worried.
Score: 1 Votes (Like | Disagree)
Read All Comments

Popular Stories

tim cook data privacy day

Tim Cook Warned by CIA That China Could Move on Taiwan by 2027

Tuesday February 24, 2026 4:03 am PST by
Apple CEO Tim Cook was among a handful of top tech executives who attended a classified CIA briefing warning that China could attack Taiwan by 2027, according to a sweeping investigative report by The New York Times ($). The previously unreported briefing was apparently held in a secure room in Silicon Valley in July 2023. The meeting is said to have been arranged at the request of the...
Read Full Article • 159 comments
iphone fold text

iPhone Fold Crease Measurements Revealed as Device Hits Production

Wednesday February 25, 2026 5:37 am PST by
Apple has submitted production line orders for its upcoming foldable iPhone, effectively confirming that the device will launch this year, claims a Chinese leaker. According to the Weibo account "Fixed Focus Digital," assembly lines recently received the orders from Apple, which has apparently allowed the leaker to learn the crease measurements for the device's 7.8-inch inner display....
Read Full Article • 131 comments
Apple Announces Special Event in New York Feature 1

Apple Reportedly Plans to Unveil at Least Five New Products Next Week

Sunday February 22, 2026 9:48 am PST by
In his Power On newsletter today, Bloomberg's Mark Gurman said Apple will have a three-day stretch of product announcements from Monday, March 2 through Wednesday, March 4. In total, he expects Apple to introduce "at least five products." Subscribe to the MacRumors YouTube channel for more videos. A week ago, Apple invited selected journalists and content creators to an "Apple Experience" in...
Read Full Article • 137 comments