Instagram Expands Shopping in Stories, Adds Shopping to Explore - MacRumors
Skip to Content

Instagram Expands Shopping in Stories, Adds Shopping to Explore

by

Instagram today announced two major updates to the shopping feature in the Instagram app that's designed to allow users to make purchases directly from Instagram.

Shopping within Stories, a feature that began rolling out in June, is expanding to businesses across 46 countries. When watching Stories from brands, items that are featured can be tapped so you can learn more about them.

instagramshoppingexplore
Instagram is also adding a new Shopping channel in the Explore section of the Instagram app that's personalized to each individual user. The Shopping channel is located alongside other topic channels, and it will feature brands you follow and brands you might like.

The Shopping channel in Explore is rolling out to Instagram users starting today and will expand globally "over the coming weeks."

Instagram can be downloaded from the App Store for free. [Direct Link]

Top Rated Comments

99 months ago
Well done Facebook... you are improving humanity. Not.
[doublepost=1537224993][/doublepost]Houzz should be getting worried.
Score: 1 Votes (Like | Disagree)
Scottsoapbox Avatar
99 months ago
Because that's why I'm on Instagram: Shopping!
Score: 1 Votes (Like | Disagree)

Popular Stories

Instagram Feature 2

Instagram Now Lets You Edit Comments for Up to 15 Minutes

Thursday April 9, 2026 1:31 pm PDT by
Instagram today implemented a small but useful change, allowing Instagram users to edit their comments for up to 15 minutes after writing the initial comment. The Meta-owned social media site has long supported editing an Instagram post, but comments have never been able to be updated to correct typos. Editing a comment can be done by tapping on the new "Edit" option that is displayed after...
Tim Cook Rainbow

Apple CEO Tim Cook Stepping Down, John Ternus Taking Over

Monday April 20, 2026 1:33 pm PDT by
Apple CEO Tim Cook is stepping down as Apple's chief executive officer, and hardware engineering chief John Ternus is set to take over, Apple announced today. Cook will continue on as Apple CEO through the summer, with Ternus set to join Apple's Board of Directors and take over as CEO on September 1, 2026. Cook is going to transition to executive chairman, and he will "assist with certain...
Four iPhone 18 Pro Colors Mock Feature

iPhone 18 Pro Launching in September With These 10 New Features

Monday April 20, 2026 7:13 am PDT by
While the iPhone 18 Pro and iPhone 18 Pro Max are not launching until September, there are already plenty of rumors about the devices. It was initially reported that the iPhone 18 Pro models would have fully under-screen Face ID, with only a front camera visible in the top-left corner of the screen. However, the latest rumors indicate that only one Face ID component will be moved under the...