Just ahead of VidCon, a conference designed for video makers, Adobe this morning unveiled Project Rush, an all-in-one cross-device video editing app that it plans to launch later this year.

Project Rush, unlike Adobe's existing Premiere Pro video editing software, is designed to be easy to learn and easy to use, similar to Apple's iMovie video editing software.

adobeprojectrush
It will use technology from Premiere Pro and After Effects, but with simplified editing, color, audio, and tilting tools for a more intuitive user experience.

Adobe plans to make Project Rush available on both desktop machines and mobile devices, making video editing accessible no matter which device you happen to be using at the time.

With Project Rush, all of your editing projects will be synced to the cloud automatically, and it will also integrate with Adobe Stock and offer editable Motion Graphics templates for quick customization options.

Direct sharing tools with one-click publishing will let Project Rush content be uploaded right to YouTube and other social networks.

While Project Rush will launch later this year, Adobe is offering customers a chance to beta test the software. You can sign up for a chance to be a part of the beta on Adobe's Project Rush website.

Project Rush will be previewed at VidCon this week, with a product demo available on June 23 at 11:00 a.m. in Room 260.

Tag: Adobe

Top Rated Comments

berrymetal Avatar
97 months ago
To be discontinued next year
Score: 9 Votes (Like | Disagree)
jfrancis04 Avatar
97 months ago
This sounds promising. Price will be interesting to see. Let's hope it's not another subscription model. Can't imagine they'd tie it to CC if it's meant to compete with iMovie.
Score: 2 Votes (Like | Disagree)
brianbobcat Avatar
97 months ago
Why don’t they fix the stability and bugs in CC first before rolling out a new, sure-to-be, subscription app?

If you need an all-in-one editing app, it already exists and is called Final Cut Pro X. I use t whenever I can and enjoy it a lot more than Premiere.
Score: 2 Votes (Like | Disagree)
v3rlon Avatar
97 months ago
I’d like to know about the many missing features as well...
I'm not worried about those missing features. FCPX just goes right on working for me. My monthly subscription is up to, lets see here....after taxes and miscellaneous fees $0. Perfect. And login server issues haven't been a problem since - ever because FCP doesn't use them.

Yeah, I can manage.
Score: 1 Votes (Like | Disagree)
linuxcooldude Avatar
97 months ago
For this to work for Adobe, I think they need to offer this for free. Apples iMovie is essentially comes with its hardware. Since Adobe has no platform of its own to get widely adopted offer it for free on all platforms. Once it has a wide adoption rate will allow vertical integration with its other software products such as Premiere Elements and Premiere Pro.
Score: 1 Votes (Like | Disagree)
deannnnn Avatar
97 months ago
Why don’t they fix the stability and bugs in CC first before rolling out a new, sure-to-be, subscription app?

If you need an all-in-one editing app, it already exists and is called Final Cut Pro X. I use t whenever I can and enjoy it a lot more than Premiere.
Most professionals still can't use Final Cut Pro X, but even if that wasn't true, a non-linear editing system is about preference. Your opinions might differ from others. Your logic is that Adobe should shut down an entire project because brianbobcat likes to use FCP?
Score: 1 Votes (Like | Disagree)

Popular Stories

apple store down feature

Here's Why the Apple Store is Going Down

Thursday November 27, 2025 1:01 pm PST by
Apple's online store is going down for a few hours on a rolling country-by-country basis right now, but do not get your hopes up for new products. Apple takes its online store down for a few hours ahead of Black Friday every year to tease/prepare for its annual gift card offer with the purchase of select products. The store already went down and came back online in Australia and New Zealand, ...
iPhone Pocket Short

iPhone Pocket is Now Completely Sold Out Worldwide

Tuesday November 25, 2025 7:16 am PST by
Apple recently teamed up with Japanese fashion brand ISSEY MIYAKE to create the iPhone Pocket, a limited-edition knitted accessory designed to carry an iPhone. However, it is now completely sold out in all countries where it was released. iPhone Pocket became available to order on Apple's online store starting Friday, November 14, in the United States, France, China, Italy, Japan, Singapore, ...
New Intel Logo

Apple and Intel Rumored to Partner on Mac Chips Again in a New Way

Friday November 28, 2025 7:33 am PST by
While all Macs are now powered by Apple's custom-designed chips, a new rumor claims that Apple may rekindle its partnership with Intel, albeit in a new and limited way. Apple supply chain analyst Ming-Chi Kuo today said Intel is expected to begin shipping Apple's lowest-end M-series chip as early as mid-2027. Kuo said Apple plans to utilize Intel's 18A process, which is the "earliest...
streaming black friday 2025

Best Black Friday Streaming Deals - Save Big on Apple TV, Disney+, Hulu, and More

Thursday November 27, 2025 1:14 pm PST by
We've been focusing on deals on physical products over the past few weeks, but Black Friday is also a great time of year to purchase a streaming membership. Some of the biggest services have great discounts for new and select returning members this week, including Apple TV, Disney+, Hulu, Paramount+, Peacock, and more. Note: MacRumors is an affiliate partner with some of these vendors. When...
Apple Foldable Thumb

Foldable iPhone to Debut These Three Breakthrough Features

Tuesday November 25, 2025 7:09 am PST by
Apple's first foldable iPhone is expected to launch alongside the iPhone 18 Pro models in fall 2026, and it's shaping up to include three standout features that could set it apart from the competition. The book-style foldable will reportedly feature an industry-first 24-megapixel under-display camera built into the inner display, according to a recent JP Morgan equity research report. That...
iphone air camera

iPhone Air Flop Sparks Industry Retreat From Ultra-Thin Phones

Thursday November 27, 2025 3:14 am PST by
Apple's disappointing iPhone Air sales are causing major Chinese mobile vendors to scrap or freeze their own ultra-thin phone projects, according to reports coming out of Asia. Since the ‌iPhone Air‌ launched in September, there have been reports of poor sales and manufacturing cuts, while Apple's supply chain has scaled back shipments and production. Apple supplier Foxconn has...
iphone black friday gold

The Best Black Friday iPhone Deals Still Available

Friday November 28, 2025 6:24 am PST by
Cellular carriers have always offered big savings on the newest iPhone models during the holidays, and Black Friday 2025 sales have kicked off at AT&T, Verizon, T-Mobile, and more. Right now we're tracking notable offers on the iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and iPhone Air. For even more savings, keep an eye on older models during the holiday shopping season. Note: MacRumors is...