Instagram Expands Shopping to Stories - MacRumors
Skip to Content

Instagram Expands Shopping to Stories

by

Instagram today announced that it is expanding its shopping feature beyond the news feed to Instagram Stories.

When viewing Instagram Stories from brands, stickers with a shopping bag icon can be tapped and will provide more details about the product along with purchase options.

instagramshopping
Instagram has previously allowed users to view product information and make purchases through brand posts in the main news feed.

Instagram says that the new Stories shopping feature is available to a select number of brands that include Adidas, Aritzia, and Louis Vuitton, with support set to expand to additional brands in the near future.

Top Rated Comments

OldSchoolMacGuy Avatar
103 months ago
Nice to see this expansion. Now if only they'd open it to everyone instead of just the couple supported brands and sales platforms.
Score: 2 Votes (Like | Disagree)

Popular Stories

Instagram Feature 2

Instagram Now Lets You Edit Comments for Up to 15 Minutes

Thursday April 9, 2026 1:31 pm PDT by
Instagram today implemented a small but useful change, allowing Instagram users to edit their comments for up to 15 minutes after writing the initial comment. The Meta-owned social media site has long supported editing an Instagram post, but comments have never been able to be updated to correct typos. Editing a comment can be done by tapping on the new "Edit" option that is displayed after...
Instagram Feature 2

PSA: Instagram Encrypted Messaging Ends on Friday, May 8

Tuesday May 5, 2026 8:24 am PDT by
Instagram will remove end-to-end encryption for direct messages between users from May 8, 2026. When the date comes around, Meta will potentially be able to see the contents of all messages between users on the social media platform. Encrypting messages has been an optional feature in Instagram since 2023, but in March of this year the social media platform quietly updated a help page to say ...
Instagram Feature 1

Warning: Instagram DMs Lose End-to-End Encryption Starting Today

Friday May 8, 2026 12:37 pm PDT by
As of today, end-to-end encryption for Instagram direct messages is no longer available. DMs that you send to people on Instagram will no longer feature full encryption, and your conversations are not protected from Meta. Meta can potentially see what's in messages shared between users on Instagram, and that information can be shared with law enforcement agencies worldwide. End-to-end...