Apple today published a new entry in its online Machine Learning Journal, this time covering an on-device deep neural network for face detection, aka the technology that's used to power the facial recognition feature used in Photos and other apps.

Facial detection features were first introduced as part of iOS 10 in the Core Image framework, and it was used on-device to detect faces in photos so people could view their images by person in the Photos app.

apple machine learning journal
Implementing this technology was no small feat, says Apple, as it required "orders of magnitude more memory, much more disk storage, and more computational resources."

Apple's iCloud Photo Library is a cloud-based solution for photo and video storage. However, due to Apple's strong commitment to user privacy, we couldn't use iCloud servers for computer vision computations. Every photo and video sent to iCloud Photo Library is encrypted on the device before it is sent to cloud storage, and can only be decrypted by devices that are registered with the iCloud account. Therefore, to bring deep learning based computer vision solutions to our customers, we had to address directly the challenges of getting deep learning algorithms running on iPhone.

Apple's Machine Learning Journal entry describes how Apple overcame these challenges by leveraging GPU and CPU in iOS devices, developing memory optimizations for network interference, image loading, and caching, and implementing the network in a way that did not interfere with other tasks expected on iPhone.

The new entry is well worth reading if you're interested in the specific details behind how Apple overcame these challenges to successfully implemented the feature. The technical details are dense, but understandable, and it provides some interesting insight into how facial recognition works.

With its Machine Learning Journal, Apple aims to share the complex concepts behind its technology so the users of its products can get a look behind the curtain. It also serves as a way for Apple's engineers to participate in the AI community.

Apple has previously shared several articles on Siri, including how "Hey Siri," works, and a piece on using machine learning and neural networks for refining synthetic images.

Top Rated Comments

H3LL5P4WN Avatar
108 months ago
Do I enjoy paying over $1000 for a phone (as I have for what, 3 straight years now?)? No. Will I continue to do so? Until they make me a 512gb phone south of that mark, yes. Yes I will.

But bahgawd, the technology Apple is pulling off really is falling squarely into the realm of magical.
Score: 1 Votes (Like | Disagree)
108 months ago
Anyone else just wowed by the amount of technology embedded into this new iPhone? Our phones are learning more about us then we ever knew Before.
Score: 1 Votes (Like | Disagree)
spacemnspiff Avatar
108 months ago
Anyone else just wowed by the amount of technology embedded into this new iPhone? Our phones are learning more about us then we ever knew Before.
Yet people keep complaining about price, because all it has is the same hardware as the iPhone 8, make childish comments by attributing extra cost to the OLED screen and claiming that no innovation in the smartphone industry is to be had. These high school minded kids have got to grow up.
Score: 1 Votes (Like | Disagree)
69Mustang Avatar
108 months ago
But bahgawd, the technology Apple is pulling off really is falling squarely into the realm of magical.
The entire AI community is working on some voodoo. If you couple it with advances in robotics... we are about 2 hours and 23 minutes away from the uprising. This mofo is untethered.
Score: 1 Votes (Like | Disagree)

Popular Stories

maxresdefault

Apple Shows Off a Key Reason to Upgrade to the iPhone 17

Saturday February 7, 2026 9:26 am PST by
Apple today shared an ad that shows how the upgraded Center Stage front camera on the latest iPhones improves the process of taking a group selfie. "Watch how the new front facing camera on iPhone 17 Pro takes group selfies that automatically expand and rotate as more people come into frame," says Apple. While the ad is focused on the iPhone 17 Pro and iPhone 17 Pro Max, the regular iPhone...
apple wallet drivers license feature iPhone 15 pro

Apple Says These 7 U.S. States Plan to Offer iPhone Driver's Licenses

Monday February 9, 2026 6:24 am PST by
In select U.S. states, residents can add their driver's license or state ID to the Apple Wallet app on the iPhone and Apple Watch, and then use it to display proof of identity or age at select airports and businesses, and in select apps. The feature is currently available in 13 U.S. states and Puerto Rico, and it is expected to launch in at least seven more in the future. To set up the...
m5 macbook pro deal

Why You Shouldn't Buy the Next MacBook Pro

Tuesday February 10, 2026 4:27 pm PST by
Apple is planning to launch new MacBook Pro models as soon as early March, but if you can, this is one generation you should skip because there's something much better in the works. We're waiting on 14-inch and 16-inch MacBook Pro models with M5 Pro and M5 Max chips, with few changes other than the processor upgrade. There won't be any tweaks to the design or the display, but later this...
iOS 26

Apple Releases iOS 26.3 and iPadOS 26.3

Wednesday February 11, 2026 10:07 am PST by
Apple today released iOS 26.3 and iPadOS 26.3, the latest updates to the iOS 26 and iPadOS 26 operating systems that came out in September. The new software comes almost two months after Apple released iOS 26.2 and iPadOS 26.2. The new software can be downloaded on eligible iPhones and iPads over-the-air by going to Settings > General > Software Update. According to Apple's release notes, ...
Apple Logo Zoomed

Apple Expected to Launch These 10+ Products Over the Coming Months

Tuesday February 10, 2026 6:33 am PST by
It has been a slow start to 2026 for Apple product launches, with only a new AirTag and a special Apple Watch band released so far. We are still waiting for MacBook Pro models with M5 Pro and M5 Max chips, the iPhone 17e, a lower-cost MacBook with an iPhone chip, long-rumored updates to the Apple TV and HomePod mini, and much more. Apple is expected to release/update the following products...