Apple Shares '8 Things to Love About iPhone 8' Video

Apple this morning published a new iPhone 8 ad to its YouTube channel, highlighting eight things to love about the new device.


In the 46 second spot, set to the song "Namesake" by Tunde Olaniran, Apple lists the following features as reasons to get an iPhone 8:

- Most durable glass in a smartphone
- Portrait Lighting (the new Portrait Mode feature)
- Wireless charging with Qi inductive chargers
- The A11, the smartest most powerful chip in a smartphone
- The world's most popular camera
- Water resistant
- New Retina HD display with True Tone
- Augmented Reality support

Apple's new iPhone 8 ad comes just as the device is launching. The iPhone 8 and the iPhone 8 Plus went on sale today, with pre-order customers receiving deliveries and retail stores beginning to offer the devices for purchase.

This is Apple's third iPhone 8 video, following two that were shown on stage during the September 15 keynote event. One of those videos described the iPhone 8 in 8 seconds, and the other was a 40 second unveiling video.

Popular Stories

Apple Shopping Event 2025

Apple Announces 2025 Black Friday Event, Here's What You Can Get

Thursday November 20, 2025 6:28 am PST by
Apple's annual four-day Black Friday through Cyber Monday shopping event is returning on Friday, November 28 through Monday, December 1 in many countries, including the United States, Canada, Australia, New Zealand, France, Germany, Italy, Spain, the United Kingdom, Belgium, the Netherlands, Sweden, Thailand, and others. During the shopping event, customers can get an Apple gift card with...
iOS 26

iOS 26.2 Adds These New Features to Your iPhone

Thursday November 20, 2025 10:50 am PST by
iOS 26.2 is currently in beta testing. The upcoming update includes a handful of new features and changes on the iPhone, including a new Liquid Glass slider for the Lock Screen's clock, offline lyrics for Apple Music, and more. In a recent press release, Apple confirmed that iOS 26.2 will be released to all users in December, but it did not provide a specific release date. Keep reading...
iPhone 17 Pro Cosmic Orange

10 Reasons to Wait for Next Year's iPhone 18 Pro

Wednesday November 19, 2025 4:00 am PST by
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models at the same time, which is why we often get rumored features months ahead of launch. The iPhone 18 series is no different, and we already have a good idea of what to expect for the iPhone 18 Pro and iPhone 18 Pro Max. One thing worth...
hikawa phone grip stand apple%402x

Apple Launches Second Limited-Edition iPhone Accessory in a Month

Friday November 21, 2025 3:53 am PST by
Apple has begun selling the Hikawa Phone Grip and Stand, a new limited-edition iPhone accessory designed with accessibility in mind. Designed by LA-based Bailey Hikawa to celebrate the 40th anniversary of accessibility at Apple, the grip uses magnets to securely snap onto any iPhone with MagSafe. Apple says it can be removed with ease, and doubles as a stand with two different viewing...
ipad mini 7 feature red and blue

iPad Mini 8: Four Major New Features to Expect

Wednesday November 19, 2025 7:50 am PST by
Apple's eighth-generation iPad mini is highly likely to arrive next year, offering a significant refresh of the device with at least four major new features. OLED Display The next-generation version of the iPad mini could feature an OLED display, as part of Apple's plan to expand the display technology across many more of its devices. Apple's first OLED device was the Apple Watch in 2015, ...
ipad black friday 2025

The Best Early Black Friday iPad Deals

Thursday November 20, 2025 10:20 am PST by
Black Friday is just over a week away, and iPad deals have finally started to flood in at retailers like Amazon and Best Buy. Below we're tracking discounts on every current generation iPad, including lowest-ever prices on M3 iPad Air and M5 iPad Pro, plus steep markdowns on iPad and iPad mini. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a ...
watchos 26 workout app

Apple Watch Users Claim Workout App Is Now Worse in Every Way

Thursday November 20, 2025 7:01 am PST by
Apple Watch owners have been voicing their frustration online over changes to the Workout app that Apple introduced in watchOS 26, with many finding the redesigned interface makes starting exercises difficult and exasperating. When Apple launched watchOS 26 in September, the Workout app went from large, easily tapped workout tiles to a scrolling, corner-button interface. Instead of tapping a ...
applecare apple care banner

Apple Brings New AppleCare+ Options to India

Tuesday November 18, 2025 8:42 am PST by
Apple today announced an expansion of AppleCare+ coverage in India, with new options for monthly and annual plans, and the addition of Theft and Loss for iPhone for the first time. Options for monthly and annual AppleCare+ plans in India provide more choice and flexibility, allowing users to keep coverage for as long as they require. Apple's vice president of Worldwide iPhone Product...
apple wallet drivers license feature iPhone 15 pro

Two More U.S. States Commit to Offering iPhone Driver's Licenses in Apple Wallet App

Thursday November 20, 2025 8:21 am PST by
In select U.S. states, residents can add their driver's license or state ID to the Apple Wallet app on the iPhone and Apple Watch, and then use it to display proof of identity or age at select airports and businesses, and in select apps. Earlier this week, Illinois became the 13th state in the U.S. to offer the feature. Subsequently, we shared a list of additional states that are committed...

Top Rated Comments

realeric Avatar
107 months ago
No Thanks.

iPhone 8/8+ : Out of date design.
iPhone X : Over priced. No touch ID.

iPhone X should have been $699, or $799 at most.
Score: 8 Votes (Like | Disagree)
eldo33 Avatar
107 months ago
just let inventory sit so the price will drop.

they should have just release the X only. created a problem for themselves. Steve Job would not have done it this way. LOL
Score: 8 Votes (Like | Disagree)
Soccertess Avatar
107 months ago
I especially love how it took Apple MORE than 5 years to adopt Qi standard. Just on the forefront of innovation on this one.
Score: 8 Votes (Like | Disagree)
CarpalMac Avatar
107 months ago
1. It's in stock.
Score: 7 Votes (Like | Disagree)
DevNull0 Avatar
107 months ago
Apple is really losing it. This just stinks of desperation, I think Timmy is panicking, especially if X production is as bad as rumours say, Timmy could be in a lot of trouble here.

- Most durable glass in a smartphone
It's not like the iPhone 7 is all that fragile and a bit more durable really doesn't mean much.

- Portrait Lighting (the new Portrait Mode feature)
Cheap gimmick and early hands on reports aren't that positive. Also, a simple software feature, there's no reason the can't 7 do this. Apple was just desperate for something to distinguish the 8.

- Wireless charging with Qi inductive chargers
Literally 5 years behind on that one and just adopting someone else's tech late. Hardly something you should brag about.

- The A11, the smartest most powerful chip in a smartphone
Anyone find the 7 slow? I'm sure there's a few people who do, but not many.

- The world's most popular camera
Not yet since you haven't sold as many iPhone 8's as 7's. And just because you sell 80 million iPhones doesn't mean 80 million people love the camera.

- Water resistant
Others beat you to that punch by over a year and didn't have to take away the headphone jack to do it.

- New Retina HD display with True Tone
Marketing doubletalk. Much cheaper phones have far superior 1440p OLED displays in a smaller form factor than your non-plus model.

- Augmented Reality support
Another software gimmick you're pretending has something to do with the 8 when you're just desperate for a distinguishing feature. And it doesn't do much yet, wake me up when there's a killer app for AR.
Score: 5 Votes (Like | Disagree)
Appleaker Avatar
107 months ago
I’m surprised they managed to list 8 things, but then realised they used old features too.
Score: 5 Votes (Like | Disagree)