Facebook is today rolling out a long-awaited feature within its iOS app, which will allow users to post GIFs directly into comments using a native GIF button. To share a GIF, users will find the button sitting next to the emoji button in the text field of the Facebook comment window, and from there they can search for a GIF by typing, horizontally scroll through the results, and tap to share.

facebook gif comments
The new feature will be fueled by Facebook's GIF partners, which already power GIF search abilities in Facebook Messenger, including Tenor, Giphy, Disney, and more.

The company said that the update is in celebration of the 30th anniversary of the GIF format, which was created by Steve Wilhite on June 15, 1987. The celebration will also include exclusive GIFs in collaboration with popular service GIPHY, and a user survey that will appear on Facebook's feed that intends to put to rest the GIF pronunciation debate once and for all. In 2013, Wilhite said the word is pronounced with a soft g, or "JIF," but many users continue to use the hard g alternative.

Facebook said that GIFs in comments will debut today "for all people on Facebook globally," so it should begin appearing across mobile devices and on the web soon. Facebook is available to download on the iOS App Store for free [Direct Link].

Top Rated Comments

wolfshades Avatar
109 months ago
It's GIF, not GIF you neanderthal.
Score: 6 Votes (Like | Disagree)
trainwrecka Avatar
109 months ago
HERE COME THE MEMES!
Score: 6 Votes (Like | Disagree)
mdelvecchio Avatar
109 months ago
holy crap this is huge, guys. /s

so weird that FB and even Apple Photos are just getting gif support now. i've been working with them for literally twenty years.
Score: 4 Votes (Like | Disagree)
Glassed Silver Avatar
109 months ago
HERE COME THE MEMES!
Memes on Facebook is even more of a boring concept than 9gag after the short time it had been reasonably dank.

Either way, don't let your memes be dreams, friends.

Glassed Silver:ios
Score: 1 Votes (Like | Disagree)
JosephAW Avatar
109 months ago
GIF = "Graphics Interchange Format", pronounced "GHIF"
Score: 1 Votes (Like | Disagree)

Popular Stories

apple oct 2024 mac tease

Apple Expected to Announce These Two to Three Products 'This Week'

Sunday October 12, 2025 7:05 am PDT by
Apple plans to announce new products "this week," according to Bloomberg's Mark Gurman. Apple's "Mac Your Calendars" teaser last October In his Power On newsletter today, Gurman said the products set to be updated this week include the iPad Pro, Vision Pro, and "likely" the base 14-inch MacBook Pro, with all three likely to receive a spec bump with Apple's next-generation M5 chip. Gurman...
Apple TV Plus Feature 2 Magenta and Blue

Apple TV+ Being Rebranded as Apple TV

Monday October 13, 2025 8:25 am PDT by
Buried in its announcement about "F1: The Movie" making its streaming debut on December 12, Apple has also announced that Apple TV+ is being rebranded as simply Apple TV. A single line near the end of the press release states "Apple TV+ is now simply Apple TV, with a vibrant new identity," though Apple's website has yet to be updated with any changes, so we're unsure on the details of the...
M5 MacBook Pro

Apple Announces New 14-Inch MacBook Pro With M5 Chip

Wednesday October 15, 2025 6:07 am PDT by
Apple today updated the 14-inch MacBook Pro base model with its new M5 chip, which is also available in updated iPad Pro and Vision Pro models. In addition, the base 14-inch MacBook Pro can now be configured with up to 4TB of storage on Apple's online store, whereas the previous model maxed out at 2TB. However, the maximum amount of unified RAM available for this model remains 32GB. Like...
Apple iPad Pro hero M5

Apple Debuts New iPad Pro With M5 Chip, Faster Charging, and More

Wednesday October 15, 2025 6:16 am PDT by
Apple today announced the next-generation iPad Pro, featuring the custom-designed M5, C1X, and N1 chips. The M5 chip has up to a 10-core CPU, with four performance cores and six efficiency cores. It features a next-generation GPU with Neural Accelerator in each core, allowing the new iPad Pro to deliver up to 3.5x the AI performance than the previous model, and a third-generation ray-tracing ...
iOS 26

Apple Preparing iOS 26.0.2 Update for iPhones

Saturday October 11, 2025 6:59 pm PDT by
Apple's software engineers are internally testing iOS 26.0.2, according to MacRumors logs, which have been a reliable indicator of upcoming iOS versions. iOS 26.0.2 will likely be a minor update that addresses bugs and/or security vulnerabilities, but we do not know any specific details yet. The update will likely be released within the next few weeks. Last month, Apple released iOS...
joz macbook tease

Apple Teases Upcoming M5 MacBook Pro Launch: 'Something Powerful is Coming'

Tuesday October 14, 2025 11:59 am PDT by
Apple marketing chief Greg Joswiak today teased the launch of an upcoming product, saying "something powerful is coming" on social media. Subscribe to the MacRumors YouTube channel for more videos. A short animation accompanying Joswiak's teaser reveals a brief glimpse of a MacBook Pro along with the words "coming soon." The shape of the MacBook Pro is a V, which is the Roman numeral...
airpods max 2024 colors

AirPods Max 2: Everything We Know So Far

Tuesday October 14, 2025 8:43 am PDT by
Apple's AirPods Max have now been available for almost five years, so what do we know about the second-generation version? According to Apple supply chain analyst Ming-Chi Kuo, the new AirPods Max will be lighter than the current ones, but exactly how much is as yet known. The current AirPods Max weigh 0.85 pounds (386.2 grams), excluding the charging case, making it one of the heavier...
iPhone 17 Pro Colors

iPhone 18 Pro Already Rumored to Have These 6 New Features

Saturday October 11, 2025 10:10 am PDT by
While the iPhone 18 Pro and iPhone 18 Pro Max are still nearly a year away, a handful of new features and changes have already been rumored for the devices. Below, we have recapped some of the early iPhone 18 Pro rumors so far. Smaller Dynamic Island The standard iPhone 18, iPhone 18 Pro, and iPhone 18 Pro Max will be equipped with a slightly smaller Dynamic Island, but the devices will...
maxresdefault

Here's Everything Apple Announced Today

Wednesday October 15, 2025 3:54 pm PDT by
We didn't get a second fall event this year, but Apple did unveil updated products with a series of press releases that went out today. The M5 chip made an appearance in new MacBook Pro, Vision Pro, and iPad Pro models. Subscribe to the MacRumors YouTube channel for more videos. We've rounded up our coverage and highlighted the main feature changes for each device below. MacBook Pro M5...
macbook pro blue

Apple's M5 MacBook Pro Imminent: What to Expect

Tuesday October 14, 2025 4:35 pm PDT by
Apple is going to launch a new version of the MacBook Pro as soon as tomorrow, so we thought we'd go over what to expect from Apple's upcoming Mac. M5 Chip The MacBook Pro will be one of the first new devices to use the next-generation M5 chip, which will replace the M4 chip. The M5 is built on TSMC's more advanced 3-nanometer process, and it will bring speed and efficiency improvements. ...