Andy Rubin's Essential Products Announces Modular Smartphone and Amazon Echo Rival - MacRumors
Skip to Content

Andy Rubin's Essential Products Announces Modular Smartphone and Amazon Echo Rival

by

New company Essential Products announced its debut products today, including a modular titanium smartphone with an edge-to-edge display and an Amazon Echo competitor. Andy Rubin, the founder of Essential and the original creator of the Android OS platform, announced the devices ahead of a talk he is scheduled to give later on Tuesday at the Code Conference.

The company's logo-free Essential Phone features a 5.71-inch edge-to-edge QHD display that reaches all the way to the top of the phone and runs around the 8-megapixel front-facing camera. The unique design is in contrast to Samsung's Galaxy S8, which retains a minimal bezel to house the camera and associated components.

ph 1 color black moon copy 1000x1000
The phone is constructed from titanium and ceramic, allowing it to survive a drop test "without blemish, unlike the aluminum competitor devices," the company claims. Apart from the fingerprint sensor and camera lenses, the rear of the device also features a modular accessory system that works via a pair of magnetic pins.

Initially, the "Click" cordless connector pins will hook up to the company's 360-degree camera and phone dock, with more modular products planned that Essential promises will "keep your phone cord-free, future-proof, and always up-to-date". A USB-C connector at the bottom of the phone provides the only other connectivity; no headphone jack is included.

The Essential Phone is powered by a Qualcomm 835 processor, 4GB of RAM, and has 128GB of storage, while its 13-megapixel rear-mounted dual lens camera includes a monochrome sensor and supports 4K at 30 frames per second. The phone runs some form of Android, but the company promises no extraneous software is pre-installed. Available in black, grey, white, and "Ocean Depths" colors, the phone will launch in the U.S. later this summer and cost $699.

pz5s5zb3
Onto the company's new Amazon Echo competitor, the Essential Home. Details are still scant on the product, but here's what we know. The intelligent assistant device has a relatively inconspicuous puck-like shape with a sloping top that's dominated by a round touchscreen, which allows users to control music, ask general interest questions, set times, and control lights. It can be activated with a question, a tap, or even a "glance", according to Essential, suggesting some form of face detection.

The Essential Home will run the company's open platform Ambient OS, allowing it to interface with existing smart home products as well as SmartThings, HomeKit, Nest, and other popular standards. The intelligent assistant will also support notifications and reminders with contextual information displayed on-screen. Processing of user data is said to remain local to the device wherever possible. Pricing is yet to be announced, but the Essential Home is expected to ship later this summer.

Wired today published a write-up of Rubin's new Essential venture that provides some interesting background on the company. You can read the article here.

Top Rated Comments

Rogifan Avatar
124 months ago
Looks like Google Pixel, with modules and un-symmetric bezels. (don't like that chin)
4GB RAM is questionable for such price and year. (oneplus 5 is gonna be 6-8 GB)
Your thumb will rest on volume up button and not on power, this design is straight out of chinese phones, hate it too.
Android phones need 6-8GB RAM? Why?
Score: 6 Votes (Like | Disagree)
JaySoul Avatar
124 months ago
It's interesting and wish them all the best.

Doubt many people will buy it but it's always good when a company comes with fresh ideas.
Score: 6 Votes (Like | Disagree)
Abazigal Avatar
124 months ago
More impressed by the echo competitor than the phone. Makes me wonder though where we go with smart phones once we've gone completely bezel free. I guess just spec bumps year after year? I guess it had to happen eventually, but for me the enthusiasm I once had for following this sector is fading fast and I don't think even Apple can pull something magical out of the bag anymore. I really hope I'm wrong though.
Think less in terms of specs, and more in terms of what role your smartphone can play in your life.
Score: 5 Votes (Like | Disagree)
djcerla Avatar
124 months ago
If you see a fingerprint sensor on the back, they blew it.
Score: 5 Votes (Like | Disagree)
124 months ago
Looks like Google Pixel, with modules and un-symmetric bezels. (don't like that chin)
4GB RAM is questionable for such price and year. (oneplus 5 is gonna be 6-8 GB)
Your thumb will rest on volume up button and not on power, this design is straight out of chinese phones, hate it too.
I think 4GB is enough if the software is close to "stock" Android. Samsung phones typically need tons of RAM because they have so many useless services running in the background.

If you see a fingerprint sensor on the back, they blew it.
Yeah, totally. /s

Android phones need 6-8GB RAM? Why?
None need it, but some benefit from it because they're trying to do so much. Samsung phones typically have tons of extra services running and they eat up RAM. As Android O introduces picture in picture to all phones, I imagine having more RAM will be nice. But more RAM does need power to run, and so I do wish these companies would balance things a bit better.
Score: 4 Votes (Like | Disagree)
Mascots Avatar
124 months ago
This makes Amazon's attempt at a voice assistant with a screen look just down right sad.
Score: 4 Votes (Like | Disagree)

Popular Stories

apple pro tell logo

Apple Launches Two Products Today

Friday November 13, 2026 2:37 am PST by
Apple is releasing two new products today, Friday, November 13: the all-new Apple HomeView and the fourth-generation Apple TV 4K, both of which have been available to pre-order since mid-October. Apple HomeView: Apple's new smart home display, powered by Apple Intelligence with Siri AI, for entertainment and managing the home. Available in tabletop and wall-mounted models, it can recognize up...
imac video apple feature

November 20 to Mark the End of an Era at Apple

Wednesday November 11, 2026 7:51 am PST by
Apple has announced that the long-running Apple Support Community discussion forums for user-to-user tech support will be permanently closing on Friday, November 20. The forums have existed in some form for nearly 30 years, so it is the end of an era. Effective immediately, the Apple Support Community forums are in a read-only state, with new posts no longer being accepted. The final message ...
johny srouji

Apple's Johny Srouji Eyed to Replace Nvidia CEO Jensen Huang

Thursday November 12, 2026 4:29 am PST by
Apple's chief hardware officer Johny Srouji is being considered as a potential successor to Nvidia CEO Jensen Huang as the chipmaker's board prepares to remove its co-founder, according to Semafor. Citing a person familiar with the matter, the publication identified Srouji as one of the people under consideration for Nvidia's top job. It is unclear if Srouji has yet been approached or...
Latest Stories
Apple Black Friday Starts Early: Save on Apple Watch, MacBook Air, and More
Apple Black Friday Starts Early: Save on Apple Watch, MacBook Air, and More
7 hours ago
Top Stories: Apple's New Software Approach, iPhone Duo-Optimized Apps, and More
Top Stories: Apple's New Software Approach, iPhone Duo-Optimized Apps, and More
9 hours ago
HomeView Tidbits: Mirror, Sleep Timer, and Other Details
HomeView Tidbits: Mirror, Sleep Timer, and Other Details
1 day ago
Siri AI Still Not Enabled on HomePod Mini 2 With Latest Software Update
Siri AI Still Not Enabled on HomePod Mini 2 With Latest Software Update
1 day ago
Apple Releases tvOS 27.2.1 With Siri AI for Older Apple TVs
Apple Releases tvOS 27.2.1 With Siri AI for Older Apple TVs
1 day ago
Microsoft 365 Outage Resolving After Nearly 24 Hours
Microsoft 365 Outage Resolving After Nearly 24 Hours
1 day ago
iPhone Duo Survives 450,000 Folds, but Hinge is Weakening
iPhone Duo Survives 450,000 Folds, but Hinge is Weakening
1 day ago
Apple TV 4K Launch Day Deal Arrives at Amazon
Apple TV 4K Launch Day Deal Arrives at Amazon
1 day ago
The MacRumors Show: HomeView and Apple TV 4K First Impressions
The MacRumors Show: HomeView and Apple TV 4K First Impressions
1 day ago
YouTube App Not Working on Your New Apple TV? Here's the Fix
YouTube App Not Working on Your New Apple TV? Here's the Fix
1 day ago
Apple Meets Thai Officials Over iPhone Spyware Warnings
Apple Meets Thai Officials Over iPhone Spyware Warnings
1 day ago
Apple Shares HomeView 27.2 Release Notes With List of Features
Apple Shares HomeView 27.2 Release Notes With List of Features
1 day ago
HomeView in Québec: Apple Says Canadian French Support to Arrive in Software Update
HomeView in Québec: Apple Says Canadian French Support to Arrive in Software Update
1 day ago
Apple Watch Ultra 3 Gets Big $250 Discounts Ahead of Black Friday
Apple Watch Ultra 3 Gets Big $250 Discounts Ahead of Black Friday
1 day ago
Apple Says HomeView Sets New Record in Design-Focused Interview
Apple Says HomeView Sets New Record in Design-Focused Interview
1 day ago
Best Apple Deals of the Week: AirTag 2 Hits Record Low Price, Plus Early Black Friday Sales
Best Apple Deals of the Week: AirTag 2 Hits Record Low Price, Plus Early Black Friday Sales
1 day ago
iPhone 18 and 18e Coming in Spring 2027 With A20 Chip
iPhone 18 and 18e Coming in Spring 2027 With A20 Chip
1 day ago
King Charles to Join Elton John's Apple Music Radio Show
King Charles to Join Elton John's Apple Music Radio Show
1 day ago
Select 'Apple Home Collection' Accessories Now Available to Order
Select 'Apple Home Collection' Accessories Now Available to Order
1 day ago
Major Microsoft 365 Outage Continues
Major Microsoft 365 Outage Continues
1 day ago
Apple Launches Two Products Today
Apple Launches Two Products Today
2 days ago
Hands-On With the New Apple TV 4K and Siri AI
Hands-On With the New Apple TV 4K and Siri AI
2 days ago
Siri AI Coming to Older Apple TV 4K Models in tvOS 27.2.1
Siri AI Coming to Older Apple TV 4K Models in tvOS 27.2.1
2 days ago
HomeView Launch Kicks Off as First Orders Reach Customers
HomeView Launch Kicks Off as First Orders Reach Customers
2 days ago
Apple Continues to Move Up iPhone Duo Delivery Dates
Apple Continues to Move Up iPhone Duo Delivery Dates
2 days ago
Apple Explains How HomeView Keeps Camera Data Private
Apple Explains How HomeView Keeps Camera Data Private
2 days ago
Apple Releases Updated HomeView Software 27.2 Before Launch
Apple Releases Updated HomeView Software 27.2 Before Launch
2 days ago
Apple Adds Samsung Foldables to Trade-In Program
Apple Adds Samsung Foldables to Trade-In Program
2 days ago
Apple Sports App Now Features UFC
Apple Sports App Now Features UFC
2 days ago
Trump Says Tim Cook Should Be Nvidia CEO as Jensen Huang Resigns
Trump Says Tim Cook Should Be Nvidia CEO as Jensen Huang Resigns
2 days ago