New company Essential Products announced its debut products today, including a modular titanium smartphone with an edge-to-edge display and an Amazon Echo competitor. Andy Rubin, the founder of Essential and the original creator of the Android OS platform, announced the devices ahead of a talk he is scheduled to give later on Tuesday at the Code Conference.

The company's logo-free Essential Phone features a 5.71-inch edge-to-edge QHD display that reaches all the way to the top of the phone and runs around the 8-megapixel front-facing camera. The unique design is in contrast to Samsung's Galaxy S8, which retains a minimal bezel to house the camera and associated components.

ph 1 color black moon copy 1000x1000
The phone is constructed from titanium and ceramic, allowing it to survive a drop test "without blemish, unlike the aluminum competitor devices," the company claims. Apart from the fingerprint sensor and camera lenses, the rear of the device also features a modular accessory system that works via a pair of magnetic pins.

Initially, the "Click" cordless connector pins will hook up to the company's 360-degree camera and phone dock, with more modular products planned that Essential promises will "keep your phone cord-free, future-proof, and always up-to-date". A USB-C connector at the bottom of the phone provides the only other connectivity; no headphone jack is included.

The Essential Phone is powered by a Qualcomm 835 processor, 4GB of RAM, and has 128GB of storage, while its 13-megapixel rear-mounted dual lens camera includes a monochrome sensor and supports 4K at 30 frames per second. The phone runs some form of Android, but the company promises no extraneous software is pre-installed. Available in black, grey, white, and "Ocean Depths" colors, the phone will launch in the U.S. later this summer and cost $699.

pz5s5zb3
Onto the company's new Amazon Echo competitor, the Essential Home. Details are still scant on the product, but here's what we know. The intelligent assistant device has a relatively inconspicuous puck-like shape with a sloping top that's dominated by a round touchscreen, which allows users to control music, ask general interest questions, set times, and control lights. It can be activated with a question, a tap, or even a "glance", according to Essential, suggesting some form of face detection.

The Essential Home will run the company's open platform Ambient OS, allowing it to interface with existing smart home products as well as SmartThings, HomeKit, Nest, and other popular standards. The intelligent assistant will also support notifications and reminders with contextual information displayed on-screen. Processing of user data is said to remain local to the device wherever possible. Pricing is yet to be announced, but the Essential Home is expected to ship later this summer.

Wired today published a write-up of Rubin's new Essential venture that provides some interesting background on the company. You can read the article here.

Top Rated Comments

JaySoul Avatar
111 months ago
It's interesting and wish them all the best.

Doubt many people will buy it but it's always good when a company comes with fresh ideas.
Score: 6 Votes (Like | Disagree)
Rogifan Avatar
111 months ago
Looks like Google Pixel, with modules and un-symmetric bezels. (don't like that chin)
4GB RAM is questionable for such price and year. (oneplus 5 is gonna be 6-8 GB)
Your thumb will rest on volume up button and not on power, this design is straight out of chinese phones, hate it too.
Android phones need 6-8GB RAM? Why?
Score: 6 Votes (Like | Disagree)
djcerla Avatar
111 months ago
If you see a fingerprint sensor on the back, they blew it.
Score: 5 Votes (Like | Disagree)
Abazigal Avatar
111 months ago
More impressed by the echo competitor than the phone. Makes me wonder though where we go with smart phones once we've gone completely bezel free. I guess just spec bumps year after year? I guess it had to happen eventually, but for me the enthusiasm I once had for following this sector is fading fast and I don't think even Apple can pull something magical out of the bag anymore. I really hope I'm wrong though.
Think less in terms of specs, and more in terms of what role your smartphone can play in your life.
Score: 5 Votes (Like | Disagree)
Mascots Avatar
111 months ago
This makes Amazon's attempt at a voice assistant with a screen look just down right sad.
Score: 4 Votes (Like | Disagree)
usamaah Avatar
111 months ago
Looks like Google Pixel, with modules and un-symmetric bezels. (don't like that chin)
4GB RAM is questionable for such price and year. (oneplus 5 is gonna be 6-8 GB)
Your thumb will rest on volume up button and not on power, this design is straight out of chinese phones, hate it too.
I think 4GB is enough if the software is close to "stock" Android. Samsung phones typically need tons of RAM because they have so many useless services running in the background.

If you see a fingerprint sensor on the back, they blew it.
Yeah, totally. /s

Android phones need 6-8GB RAM? Why?
None need it, but some benefit from it because they're trying to do so much. Samsung phones typically have tons of extra services running and they eat up RAM. As Android O introduces picture in picture to all phones, I imagine having more RAM will be nice. But more RAM does need power to run, and so I do wish these companies would balance things a bit better.
Score: 4 Votes (Like | Disagree)

Popular Stories

iPhone Pocket Short

iPhone Pocket is Now Completely Sold Out Worldwide

Tuesday November 25, 2025 7:16 am PST by
Apple recently teamed up with Japanese fashion brand ISSEY MIYAKE to create the iPhone Pocket, a limited-edition knitted accessory designed to carry an iPhone. However, it is now completely sold out in all countries where it was released. iPhone Pocket became available to order on Apple's online store starting Friday, November 14, in the United States, France, China, Italy, Japan, Singapore, ...
Netflix Smaller 4

Netflix Kills Casting From Its Mobile App to Most Modern TVs

Monday December 1, 2025 4:36 am PST by
Netflix has quietly removed the ability to cast content from its mobile apps to most modern TVs and streaming devices, including newer Chromecast models and the Google TV Streamer. The change was first spotted by users on Reddit and confirmed in an updated Netflix support page (via Android Authority), which now states that the streaming service no longer supports casting from mobile devices...
Cyber Week Deals 2025

Best Cyber Week Apple Deals Include Big Discounts on AirPods, Apple Watch, and More

Sunday November 30, 2025 7:33 am PST by
Cyber Week is here, and you can find popular Apple products like AirPods, iPad, Apple Watch, and more at all-time low prices. In this article, the majority of the discounts will be found on Amazon. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running. Specifically,...
Sad Siri Feature

Apple AI Chief John Giannandrea Retiring After Siri Delays

Monday December 1, 2025 2:16 pm PST by
Apple AI chief John Giannandrea is stepping down from his position and retiring in spring 2026, Apple announced today. Giannandrea will serve as an advisor between now and 2026, with former Microsoft AI researcher Amar Subramanya set to take over as vice president of AI. Subramanya will report to Apple engineering chief Craig Federighi, and will lead Apple Foundation Models, ML research, and ...
studio display purple february

M5 iPad Pro Could Hint at New Studio Display Feature

Sunday November 30, 2025 10:30 am PST by
The updated specs of the M5 iPad Pro may point toward a major new feature for Apple's next-generation Studio Display expected in early 2026. Apple's latest iPad Pro debuted last month and contains one display-related change that stands out: it can now drive external monitors at up to 120Hz with Adaptive Sync. The feature should deliver lower latency, smoother motion, and fewer visual...
New Intel Logo

Apple and Intel Rumored to Partner on Mac Chips Again in a New Way

Friday November 28, 2025 7:33 am PST by
While all Macs are now powered by Apple's custom-designed chips, a new rumor claims that Apple may rekindle its partnership with Intel, albeit in a new and limited way. Apple supply chain analyst Ming-Chi Kuo today said Intel is expected to begin shipping Apple's lowest-end M-series chip as early as mid-2027. Kuo said Apple plans to utilize Intel's 18A process, which is the "earliest...
iphone black friday gold

The Best Black Friday iPhone Deals Still Available

Friday November 28, 2025 6:24 am PST by
Cellular carriers have always offered big savings on the newest iPhone models during the holidays, and Black Friday 2025 sales have kicked off at AT&T, Verizon, T-Mobile, and more. Right now we're tracking notable offers on the iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and iPhone Air. For even more savings, keep an eye on older models during the holiday shopping season. Note: MacRumors is...
maxresdefault

The MacRumors Show: Apple's Big Plans for iPad Mini 8

Friday November 28, 2025 8:39 am PST by
On this week's episode of The MacRumors Show, we talk through the latest rumors about Apple's upcoming iPad mini 8. Subscribe to The MacRumors Show YouTube channel for more videos The next-generation version of the iPad mini is expected to feature an OLED display, as part of Apple's plan to expand the display technology across many more of its devices. Apple's first OLED device was the Apple...
maxresdefault

iPhone Fold: Launch, Pricing, and What to Expect From Apple's Foldable

Monday December 1, 2025 3:00 am PST by
Apple is expected to launch a new foldable iPhone next year, based on multiple rumors and credible sources. The long-awaited device has been rumored for years now, but signs increasingly suggest that 2026 could indeed be the year that Apple releases its first foldable device. Subscribe to the MacRumors YouTube channel for more videos. Below, we've collated an updated set of key details that ...