Instagram has been updated today with an all-new colorful icon, moving away from its iconic brown and beige logo that still had an iOS 6-style skeuomorphic design, long after many popular developers have since adopted flatter aesthetics.

"Today we're introducing a new look," the company wrote in a blog post. "You'll see an updated icon and app design for Instagram. Inspired by the previous app icon, the new one represents a simpler camera and the rainbow lives on in gradient form."

Instagram-New-Old-Icon
The app itself has also received a major redesign with a flatter black and white appearance in line with the overall look of iOS 9. Instagram says "the simpler app design puts the focus on your posts and keeps your features in the same place."

Instagram-New-Design-duo
Instagram is free on the App Store for iPhone. The version 8.0 update should be rolling out worldwide for all users today. Instagram's other apps Layout, Boomerang, and Hyperlapse have also received new icons.

Tag: Instagram

Top Rated Comments

Joseph C Avatar
Joseph C
125 months ago
Can I have some of what the designers were taking when they chose to make and approve that icon?

The old icon was iconic. Should have been flattened to this:



Attachment Image
Score: 81 Votes (Like | Disagree)
baller1308 Avatar
baller1308
125 months ago
Score: 23 Votes (Like | Disagree)
Paradoxally Avatar
Paradoxally
125 months ago
Terrible. How are you going to have a colorful app icon (that looks bad) with a black and white app color scheme? The icon should be consistent with the app's color scheme.

Pinterest - red icon, red/white
Twitter - blue app icon, blue/white
Facebook - blue app icon, blue/white
Instagram - tutti frutti app icon, black/white....mess.
Score: 20 Votes (Like | Disagree)
Dydegu Avatar
Dydegu
125 months ago
That icon looks like something you'd see for a cheap knock-off photo app. Older icon was great.
Score: 17 Votes (Like | Disagree)
Pakaku Avatar
Pakaku
125 months ago
I can't ****ing wait until this flat theme trend ends. It's horrifying.
Score: 16 Votes (Like | Disagree)
Xavier Avatar
Xavier
125 months ago
Poor Instagram. It used to be a lot more fun.
Score: 7 Votes (Like | Disagree)
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