Instagram has been updated today with an all-new colorful icon, moving away from its iconic brown and beige logo that still had an iOS 6-style skeuomorphic design, long after many popular developers have since adopted flatter aesthetics.

"Today we're introducing a new look," the company wrote in a blog post. "You'll see an updated icon and app design for Instagram. Inspired by the previous app icon, the new one represents a simpler camera and the rainbow lives on in gradient form."

Instagram-New-Old-Icon
The app itself has also received a major redesign with a flatter black and white appearance in line with the overall look of iOS 9. Instagram says "the simpler app design puts the focus on your posts and keeps your features in the same place."

Instagram-New-Design-duo
Instagram is free on the App Store for iPhone. The version 8.0 update should be rolling out worldwide for all users today. Instagram's other apps Layout, Boomerang, and Hyperlapse have also received new icons.

Tag: Instagram

Top Rated Comments

Joseph C Avatar
Joseph C
125 months ago
Can I have some of what the designers were taking when they chose to make and approve that icon?

The old icon was iconic. Should have been flattened to this:



Attachment Image
Score: 81 Votes (Like | Disagree)
baller1308 Avatar
baller1308
125 months ago
Score: 23 Votes (Like | Disagree)
Paradoxally Avatar
Paradoxally
125 months ago
Terrible. How are you going to have a colorful app icon (that looks bad) with a black and white app color scheme? The icon should be consistent with the app's color scheme.

Pinterest - red icon, red/white
Twitter - blue app icon, blue/white
Facebook - blue app icon, blue/white
Instagram - tutti frutti app icon, black/white....mess.
Score: 20 Votes (Like | Disagree)
Dydegu Avatar
Dydegu
125 months ago
That icon looks like something you'd see for a cheap knock-off photo app. Older icon was great.
Score: 17 Votes (Like | Disagree)
Pakaku Avatar
Pakaku
125 months ago
I can't ****ing wait until this flat theme trend ends. It's horrifying.
Score: 16 Votes (Like | Disagree)
Xavier Avatar
Xavier
125 months ago
Poor Instagram. It used to be a lot more fun.
Score: 7 Votes (Like | Disagree)
Read All Comments

Popular Stories

streaming black friday 2025

Black Friday Streaming Deals Include Big Savings on Disney+, Hulu, Apple TV, and More

Monday November 24, 2025 8:03 am PST by
We've been focusing on deals on physical products over the past few weeks, but Black Friday is also a great time of year to purchase a streaming membership. Some of the biggest services have great discounts for new and select returning members this week, including Disney+, Hulu, Paramount+, Peacock, and more. Note: MacRumors is an affiliate partner with some of these vendors. When you click a...
Read Full Article • 27 comments
Apple Foldable Thumb

Foldable iPhone to Debut These Three Breakthrough Features

Tuesday November 25, 2025 7:09 am PST by
Apple's first foldable iPhone is expected to launch alongside the iPhone 18 Pro models in fall 2026, and it's shaping up to include three standout features that could set it apart from the competition. The book-style foldable will reportedly feature an industry-first 24-megapixel under-display camera built into the inner display, according to a recent JP Morgan equity research report. That...
Read Full Article • 121 comments
General Black Friday Deals 25 Red

Apple Black Friday Deals Available Now on AirPods, iPads, Accessories, and More

Friday November 21, 2025 8:48 am PST by
We're only a few days away from Black Friday, which will take place on Friday, November 28 in 2025. As always, this will be the best time of the year to shop for great deals, including popular Apple products like AirPods, iPad, Apple Watch, and more. In this article, the majority of the discounts will be found on Amazon. Note: MacRumors is an affiliate partner with some of these vendors. When...
Read Full Article • 4 comments
General Apps Messages Redux

Singapore Orders Changes to iMessage by December

Tuesday November 25, 2025 6:39 am PST by
Singapore has ordered Apple to block or filter messages on iMessage that impersonate government agencies, requiring the company to implement new anti-spoofing protections by December as part of efforts to curb rising online scams, the Straits Times reports. Singapore's Ministry of Home Affairs (MHA) said that it had issued an Implementation Directive to Apple under the Online Criminal Harms...
Read Full Article • 30 comments
iOS 26

iOS 26.2 Adds These New Features to Your iPhone

Thursday November 20, 2025 10:50 am PST by
iOS 26.2 is currently in beta testing. The upcoming update includes a handful of new features and changes on the iPhone, including a new Liquid Glass slider for the Lock Screen's clock, offline lyrics for Apple Music, and more. In a recent press release, Apple confirmed that iOS 26.2 will be released to all users in December, but it did not provide a specific release date. Keep reading...
Read Full Article • 27 comments
maxresdefault

The MacRumors Show: iPhone 18 Pro Looks Like a Huge Upgrade

Friday November 21, 2025 9:10 am PST by
On this week's episode of The MacRumors Show, we talk through all of the new features and improvements expected to come to next year's iPhone 18 Pro and iPhone 18 Pro Max models. Subscribe to The MacRumors Show YouTube channel for more videos Apple's next-generation iPhones are less than ten months away and we already have a good idea about what to expect based on corroborated leaks, rumors,...
Read Full Article • 49 comments
iOS 26 on Three iPhones

iOS 27 Will Reportedly Have Two Key Upgrades

Sunday November 23, 2025 8:48 am PST by
iOS 27 will reportedly have two major elements: quality improvements and new AI features. In his Power On newsletter today, Bloomberg's Mark Gurman said that iOS 27 will be similar to Mac OS X Snow Leopard, in the sense that Apple is focused on improving "quality and underlying performance" over adding new features. Gurman said there is one exception to this rule, though, as he expects...
Read Full Article • 176 comments
apple news banner

Apple News Loses CNN

Monday November 24, 2025 7:56 am PST by
American multinational news company CNN has abruptly pulled its content from Apple News, Semafor reports. CNN quietly removed its stories from Apple News over the weekend and there is no longer a feed from the network to subscribe to in the app. This effectively ends its distribution agreement with Apple while the two sides negotiate new terms. Discussions are apparently ongoing and CNN's...
Read Full Article • 135 comments
Apple Foldable Thumb

Crease-Free iPhone Fold on Track for 2026 Launch as Development Advances

Monday November 24, 2025 10:25 am PST by
Apple is making progress on the development of the book-style foldable iPhone expected in 2026, according to a report from Chinese site UDN. The device has reportedly entered the engineering validation stage, and Apple is gearing up for mass production. Citing supply chain sources, UDN says that Apple has solved "the crease problem" that has plagued most foldable smartphones, and the...
Read Full Article • 154 comments